It's important to get out. Mix the internet, the image is the first level that determines your survival. A website, no matter how rich it may be, if it's too bad, the internet, which is so full of attention at the subsurface, is doomed。
When zac talks about the future of seos at the recently concluded 2014 national seo sharing conference, indicators such as improving user behaviour will increase the weight of the search engine ranking algorithms, i. E., exit rate, stop time, pv volume, etc。
Of course, it's not just 100 degrees, it's all search engines. In fact, really good website optimization should not be about which search engine, but about which user needs. The search engine raised the weight of this user indicator and actually wanted to focus more on the enhancement of user experience。
How, then, should these user indicators be upgraded? The approaches are diverse and share one of the easiest ways to optimize。
This idea revolves around the image of the site mentioned earlier. A good website image often allows users to stay a little longer and open a few pages. But this is not just about the look of the website, but about the need for more image improvement, mainly in the following areas。
One and the first
In general, websites cannot be displayed on a single screen, and websites on a single screen give the impression that they are too thin. This first screen is a first impression of what the site looks like, so it's time to get the attention of the visitors。
First, the first screen should be free of intensity. Do not think that the first screen will bomb the eyes of the users with a large amount of information, which will blow them away. To the extent possible, the following should not appear on the first screen: a. Text in paragraph; b. List of text; c. More than three colours; d. Bottom box。
In fact, there are four elements necessary for the first screen: logo, search boxes, navigational strips and broad themes. And with these four things, the other ones can be added as appropriate, and the general principle is to be simple, to be click-oriented, not to display too much practical information, especially not too much words, which is the trend in website design。
2. The overall web architecture avoids a “temporal” approach
When the first screen grabs the eyeball, the average person first goes through the whole site and drags down to see what the site is about. It's a big area down there, but it's the flat surface of the website. The layout block structure is easily exhausting because it leaves the eyes out。
Thus, while the area below the first screen is relatively broad, it is important to be focused and hierarchical. Usually, the more important the information is on the left, the less the information on the right. So the user can find what is needed in a second click。
Three, get the front page heading back to the title
The header of a single front page is larger, and there are few paragraphs. The titles that can appear on the front page are limited, so, let's not let these headlines cover the pits, and let's not have boring headlines, otherwise the overall page's “pointing rate” will be reduced, offset by fewer visitors to the inner page, and the number of natural pvs, stopovers, etc。
The title of the front page should therefore be carefully designed. So far, rather than recommending a large number of keyword-oriented titles, it would be desirable to have a large percentage of attractive titles. The most significant contribution of the title of the first page should be to make the overall image of the first page interesting and to highlight the branding character, rather than the static layout keyword。
4. Inducing clicks with pictures
The significance of the picture is all the more significant because of the economic focus that attracts attention to the chances of survival. Even a web site such as tiger sneaknet, which is dominated by in-depth commentary articles, carefully selects pictures to enhance the site's visualization, and “no picture, no truth” is a bad word on the internet。
Therefore, it is proposed to increase the proportion of pictures on the website as a whole, to combine the use of large maps, especially small maps, to have little interference with technical aspects such as loading speed and to make the site more attractive. The list form of "small chart + title" will appear on the front page as a very click-in tempting view。
Five, make the text thinner
It would be welcome if your visitors had the privilege of reaching the article pages, but it was also very stressful because the time spent on the detail pages had a greater impact on seos and the time spent on the general details pages should be the longest。
Therefore, the text layout of the detailed pages should not allow people to run at once. It's often the basic errors that make people lose confidence when they look at it without subheadings, large text, too small text, too long text, so it's necessary to lose weight. The way to lose weight is to improve on these fundamental errors, the size of which is embedded in the headlines, multiple segments, and more than 14. As to the length of the space, it depends on the quality of the content。
In addition, it was suggested that the article pages should be supplemented by a few photographs, and that a hybrid of the text would be the basic requirement of the web site。
6. Do not engage too enthusiastically
The most insane sales tend to be two kinds of sales: those with a large volume of sound and those with too many words, both of which are sales of a "rape-type" that are hard to conquer. The manual or robotic service of the website is equivalent to the sale of the site, and it is best not to be too proactive. The nature of the network, with greater emphasis on user-driven, completed, uninformed and, if necessary, user-driven queries。
So just make sure your customer service is ready to stand by in an easy-to-see place, and don't just pop up like a blue head and come back on the screen. In fact, both ejections and suspensions can be abandoned。
All the above points can lead to better behavior on the site and make it easier for the site to become a good web site in the eyes of the search engine. In fact, these practices can be understood as “hidden inner-chain construction” and efforts to increase access. The current search environment demands more of the seos than just a dead-end key word and a little bit of smart technology, but more of a face-to-face approach to users' needs。
