The frequent update of the 100-degree algorithm in 2014 caused headaches for each station. With more or less impact on each algorithm update website, where should we optimize the website seo for 2015
I. Focusing on 100 degree algorithm updates
Every time the algorithm is updated, there are large numbers of station chiefs being shot at, not to mention the 100-degree algorithm update, but more precisely the ranking and posting of websites. The 100-degree green rose algorithm, which was upgraded in the second half of 2014, has been used to counter supra-chain fraud, such as supermarket intermediaries, selling links and purchasing links. At this point in time, many station chiefs considered the outer chain to be ineffective, but in fact it was relatively larger in quality than in quantity. So in this case, we should know how the algorithm is updated and adjust the website optimization strategy to fit the algorithm。
Focus on website content building
Website content is built on the same content as a person, with no content-filled site, and even if web keywords are ranked, it is difficult to retain users. In addition, the evolving search engine, the quality of which is one of the indicators of the website, is no longer the time when the search engine is developing, when good rankings can be achieved by replicating and collecting articles. High-quality website content not only captures user preferences, but also brings more links to the site. In addition, high-quality content is, in essence, content that addresses user needs。
Iii. User experience
Why is there a user experience of talking to the station chief, whether in the forum or in the community? So what's a website user experience? The speed with which websites are opened, their navigation, their pictures, their layout, their availability of bullet windows, etc., are a very basic display of user experience. Because user experience is something that can't be felt, it has to be shown through data like the ip, uv pv jump rate of the website. The year 2015 is also the year of the big data age, when the content of the site is viewed by enough people and the time of stay to reproduce the heat, i. E. The time of the user's jump-out. So, more emphasis is placed on content editing, on data analysis of users and on increasing user satisfaction. This is the problem that the search engine wants to solve and the effect that we ultimately seek。
Prudent outer-chain strategy
Many of the first tasks of seoer started with the extralink commissioner, because it was a good summary of the top chain before the website seo was perfected, and because the lower threshold of the outer chain resulted in an excessive proliferation of the outer chain, which made it increasingly difficult to do. Traditional forum signatures, voicemail links are no longer effective, while more options are like blogs, b2b, social platforms, resource stations. But it is natural, harmonious, shared, page-links that help users. When you're doing the outer chain, it's natural to be concerned with quality and the needs of users!
V. Focus on mobile search seo markets
With the rapid development of mobile internet, mobile end-to-end mobile search market shares have already exceeded 50 per cent. So the internet pattern has hit hard. The pc-end traffic is truly a step-by-step move of mobile social media, and the same seo has changed, and perhaps in the coming years mobile seo optimization will be the trend. For the optimization of mobile end-seo, websites are generally built using standard xHTML, HTML5 etc. For appropriate jumps, and friendship chains are mainly added to pc stations and 2d codes, with other extension channels such as 2d codes, micro-credit, app etc. The use of these tools will gain significant advantages in the early stages of the roll-out of mobile stations。
Indeed, after understanding the nature of the site and the search engine, the site is not difficult to do, and the ultimate purpose of the site and search engine is to serve the users and provide the information they want. As a result, shenzhen's website has been built with a focus on building its content in order to optimize its seo。
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