As the internet continues to develop, traditional businesses today want to promote, sell and promote their own products and company brands through the internet as a platform, and to take a place in the network market. In the past, many traditional business owners have chosen to buy key words directly from the major search engines without knowing the seo concept or not knowing it well, and to get flow directly from the search engines through the key words they have purchased. After a fee-paying period, such costs have been found to be high, burning money quickly, and not very effective in enterprises that do not have professionals to manage optimal accounts, but, for enterprises with professionals to optimize their accounts, the search engine has also been able to obtain a large amount of effective traffic, which has increased the company’s sales, but the cost has been greater. As a result of a better understanding of the promotion of fees, as well as better knowledge about the optimization of seos, many traditional enterprises are now seeking to obtain a large amount of free traffic through the best technology of seos, which in turn will provide opportunities for the development of their friends in seos, as well as better prospects for development for a wide range of seoers。
The outlook for the seo industry is bright in the light of the current situation, but this “light” is, in yang’s view, a seoer practitioner who can truly provide a website, bring real traffic to business, and make real value to the company. It is not easy to do so. Yang often says that the seo project is a complex and lengthy system project, and that it will take a lot of effort and time to optimize a project. Let's not say anything else, but let's put it back to business. After the years of yang's seo, it's only seven points of traffic that need to be refined。
I. Rationally designed layout of web pages
It should be understood that making a web site conducive to the optimization of the search engine would have a multiplier effect on optimization, so that web pages would have to be designed on the basis of the search engine optimization guide when building a site, using div+cs to design pages for the optimized site, which would effectively streamline the code to increase the reptile efficiency and efficiency of spiders and increase the speed of access to the site to enhance user experience. Using the div+css layout, the page structure is clear and easily searchable by the search engine, while reducing the size and size of the page。
You have to watch the spider trap while you're working on the pageCript makes pull menus, ifRame, fThey can't climb to identify what's inside. The web page minimizes the js code, which is too large to affect the speed of its loading, while avoiding the use of flash players and pictures, which are not able to identify what is in them. If you really want to add too many pictures to use the alt properties, that attribute will tell the search engine what the figure is. The logical addition of h1 labels to the title of the inner page in the website design will be more conducive to optimizing the search engine to improve the keyword ranking。
Ii. The overall structure of the website is well structured
The entire site of the url design of the sme web site is in the form of a tree flat static structure that avoids the use of dynamic forms of station-building, requiring a 100-degree official description of whether the url search engine is in dynamic or static form and spider-snaps, but based on the experience of many station masters, it is better to use static than dynamic forms, and user experience is better than dynamic forms to enhance the weight of the website. Another is that the website navigation design is designed from the user's perspective, so that the entire navigation is clear and clear, and the user can quickly find the relevant information from the navigation. The internal linkage structure of the entire site needs to be rationalized to form a web-like web of spiders throughout the site, which is more conducive to the re-crawling of previously uncrawled pages by spiders, which, if linked to the relevant page by anchoring text, will have some effect in raising the keyword ranking。
Analysis of web-related keyword research
An analytical study of a web keyword, which is essential as a prerequisite for increasing web traffic, was mentioned in an earlier article by yang, entitled " a shallow analysis: how to do a key word analysis study " , and the essence of an analytical study of keywords was an analysis of the competitive intensity of keywords and the value of keywords. As yang optimizes a web site for the sale of the watson car, a key word analysis study is needed before the site is optimized, and it is advisable to establish a key repository, the core key word of which is “electro-visual car”, so that the key words that are relevant to it are expanded with that core key, such as: the price of the electric car, the price of the electric car, the price of the electric car, the availability of the electric car, etc. Friends of station chiefs who would like to know more about the keywords in the articles mentioned above do not share too much。
Iv. Rational layout of web keywords
After doing some of the above, a website is then structured with key words on the site, which can be described as an old topic, but there is still a number of new station chiefs who are not ideal in dealing with it at this stage, preferring to put keywords in three broad label elements, sometimes feeling they really hate to put the entire site in the top three label elements that need to be optimized, and yang again reminds the new station chief today not to make such a low-level error in the future, generally for the top-title key-word layouts as: one key word, two key words, three key words -- the name of the company -- and the best way to extract a good text is to summarize the obligations of the web site in a smooth word that incorporates the key words that need to be optimized, which does not cause the search engine to question the risk of over-optimization of the key-word. As for other navigation column keyword layouts, they are not the same as those on the first page, but rather write a description of each page for the key words related to the content of each page. This is a bad idea for many of the websites on this point to have the same layout as the front page. It's bad for the keyword ranking. General: keyword 1 - channel page - company name。
V. Writing of original software related to the website
The content of the site is written in the blood of a site, the soul of the site. The writing of originals is also an old topic, and everyone may be a little tired of hearing it, but even then, when the originals are really relevant, they can be said to be limited, and there is still a lot of literature that comes up, at best, as false originals. Moreover, some of the new station chiefs are updated for updating, regardless of the quality of the articles, and it is difficult to get a website like this. At the time of writing the original text, yang suggested that the title of the article should be based on some of the long ending key words to be optimized, and that the original article would result in a great deal of traffic, which yang = proved in practice, which was a good result. As in the case of a previously optimized coffee machine website, yang wrote an original article entitled “how to cook coffee beans”, which can now generate traffic on a daily basis, and can be found on the page as follows:
Vi. Building relevant high-quality external chains
As for building high-quality outer chains, we all know that the outer chains are built with more than more precision, but what kind of outer chains are of high quality? The judgement of the 100-degree search engine on the quality of the outer chain is that the website of the other side is proactive and willing to place a link to the other side. This is a high-quality outer chain, so how do you get people to actively link to your station? Yang suggested that you could write high-quality software and make a contribution to the relevant authoritative portal, and that, once the articles were approved, they would be reproduced by other websites, thus bringing many high-quality external links to the site. In the same way that yang zheng has contributed to the construction of the site's outer chain by writing articles to the country's well-known site chief network, a5 and the home of the station chief, among others, the approval of which will naturally result in a large number of high-quality extra-links to optimize the site and will have a significant impact in increasing the weight of the website and in ranking key words。
Optimizing selection of web servers
The choice of a server is also decisive for the optimization of a website, and the purchase of a better vps server is certainly better than a shared space, not only at a faster pace, but also at a very stable and user-friendly level, as well as a search engine experience. You know, you know, if you can't open a website for seconds, you're gonna shut it down. And there's the possibility that you can buy whatever space you don't know, and there's a chance that it's just for cheap. Here yang advised us not to lose money to save it. When selecting the server, it is possible to see the loss of the package at different time periods, which means that the space is unstable at this time。
