The movement of the 100-degree search engine is a matter of great concern to every station owner, since this time the 100-degree official published this " seo optimization guide " , which is the first true release of some of the seos. It is worth reading for a wide range of stations. I'm here to share what i think is important, depending on what i read。
1: does the use of overseas hosts affect
The official guide to the 100-degree seo is clear and has no impact, as long as the website is accessed at a normal rate in the country, not only as a user experience, but also as a result of the capture of the search engine, where the head of the site will go under the “new filing system” compared with american hosts, korean hosts, hong kong hosts, and south korean hosts are much faster than the american hosts and hong kong hosts, mainly because of the country’s per capita bandwidth and its proximity to china, near shandong, china。
The hundreds of degrees of statements have also further removed concerns among station chiefs as to whether the use of overseas hosts will affect the optimization of the search engine and whether it is not relevant overseas, but only to the speed of the site。
The impact of the server factor on seo is, of course, an independent high-performance server, but for the vast majority of station chiefs, the cost is too heavy, and virtual mainframes are the preferred option for the current station, which will not be significant as long as the speed of the site and the stability of the host are assured, as most station owners are using virtual mainframes like you。
2: continuous strengthening of brand concepts
Many of the websites are seos for simple access, and you can see small sites in recent years. New sites have become more and more difficult to access through search engines for simple reasons. The website lacks a branding sense, the number of sites is now too large, the search engine is going to recommend high-quality pages to users, some long-term businesses and brand-making sites will become more and more popular, even if you have a small field, but your website has long been operating and has some visibility in a certain area, with a focus on its own branding and a better flow base for the launch of the search engine。
So my blog has been emphasizing that seo serves the website, not the website, and that when users enter your website, your website can capture the users, make him a faithful visitor, register your website users, and let him buy your website services. With such an iterative process, the web site's seo will become meaningful and the site will become more visible。
3: user behaviour factors for website operations
In particular, the conversion rate of users, the time they spend on the web page, the drop-out rate, the exit rate, and the data indicators on which the quality of the web page is judged have never influenced the ranking of the website. In one of our previous articles, “assisting my understanding about the two dimensions of the search for marketing”, i also mentioned that user behaviour will increasingly affect the seo of the website, that it is the user experience of the website that determines what user behaviour is, of course, that a website provides only good user experience, good content, that allows users to like it, and that it can be used well. Currently, there is a traffic tracking mechanism for 100-degree or google products, with traffic tracking features other than 100-degree statistics and google analysts, for example, the google code, and future search engines will increase their input on traffic tracking to improve their ranking。
More recently, the seo community has also been promoting the integration of seos with ueos, which is particularly important for e-commerce-like websites, not only by focusing on key words for large flows, but also, more importantly, on precise target keywords, combined with user experience optimization, so that users can successfully complete the process of registering and shopping on your website. Conversion rates have become an important indicator pursued by many e-commerce seos。
4: information reflecting trust in the website
