In the process of optimization and dissemination of the website, the key word ranking is the headache of many new station chiefs. They did a lot of work, bought a lot of chains, but it didn't work. In fact, in the final analysis, they didn't let the search engine give you the page keyword you wanted to rank. Dream58 will share the core operation, mastering the core to optimize the website and ranking the keyword on the first page is appropriate。
1. Keyword mining
Before creating a website, you need to dig a keyword because you need to add a page based on a keyword. First, we find the right hot keywords based on our location, and then we select the site core word before expanding the relevant word and the long end word. The general extension method is a 100-degree downward and 100-degree search, followed by tools to expand keywords such as love stations, 5118, push chains, etc. In addition, the pages added to the website are relevant to the subject of the website, preferably the key words to be searched by the user. We can find key words in 100 degrees, so we can dig up the words we need。
Analysis of keywords
The more important part of the core positioning of seo keywords is keyword analysis, including user needs analysis, keyword focus analysis, competition analysis, keyword and website relevance analysis, keyword indexing, keyword layout, and keyword ranking projections. Before the site is created, the key words are found and the key words are discovered. CLookie can classify key words and deploy them to the page (core words are deployed to the home page, related words are deployed to column pages and long tail words are deployed to internal pages)。
3. Keyword layout (elements)
(1) title: this is the most important place for keyword ranking, mainly to show the search engine that keywords must be shown here, but remember not to accumulate. Note: only one core word is allowed on the home page, with a short long endword index on the column page and a long endword on the content page。
(2) description: the description label does not include the weight of the seo keyword, but the description can increase the density and match of the keyword and can be seen in the search results, which can help to click algorithms. It would therefore be very helpful to have a good keyword ranking description。
(3) top of the website: as much as possible is the body that follows the key word below, which is not aware of many new seos. In this way, the search engine will deepen the location of keywords on the page。
(4) title of article: title contains keywords and usage
(5) tag, add key weights。
(6) layout of key words in the articles: key words must appear in the first paragraph of the article and it is recommended that each paragraph should appear appropriately. The last part of the upload station catalogue must also appear once。
(7) boarding keyword: i think this is more important. We know there are many sections on the web page. We should try to make keywords appear in each block or blocks. But there are not many keywords in a block, so it is easy to pile them。
4. Off-site optimization
The site content is completed and, once site optimization is completed, it will be possible to go to the site and exchange links. We know that the more effective way to increase weight is to send out the outer chain. Although it says it lowers the search weight of the outer chain, if you look closely, you find that those stations that are ahead of the ranking will publish the outer chain almost every day. It is recommended that the new station activate the outer link first, as no one is willing to change your friendship link to the new station. The first step is to upgrade the weight of the website and then change the friendship chain. Good friendship links quickly increase the weight of the website. Of course, it is more important that the hard-on text of the external chain use the core or long-tailed keyword。
