When the internet first entered china, skilled personnel were the most scarce。
Later, in the mad cult of jobos, the position of product design and product manager was popular。
And today, a lot of people have finally turned their perspective to operational work。
Zhang liang (good respondents on the subject of product operation, e-commerce)
I've been on the internet for 12 years. Entering the business as an online editor, several companies have experienced writing a best-selling book on internet operations, " doing business from scratch " 。
What do young people choose to do? This is a confusing but important issue. The topics of "what's a good career?" and "annually high-paying professional ranking" have always been the subject of much discussion at every high examination。
As an internet practitioner with a music education background, people are often wondering why you want to be able to get into the internet? Some are confused about professional and career choices, and many are curious about my work experience。
There are some opportunities, perhaps given by the times
Any industry begins with premature maturity。
In 2005, when i was looking for a job, the internet was not as hot as it is today, except for programmers who could be recruited from computer students。
Do you know what kind of work was most envied in shanghai in 2005
Luk, finance, foreign business。
And
Manufacturing, state enterprises。
And then what
Private enterprises。
So at that time, there were no internet jobs, plus private companies, and no one would envy you to get a job like this, and no college students would want to go to the four major accounting firms (of course, the four big ones are also very senior today), and how many people would not want to go to banks, not to be civil servants... Instead of the internet
I wanted to be a teacher, but i didn't want to be in school。
So, actually, if you had been on the internet more than 10 years ago, it would have been easy to get on the internet, because it's very difficult to have certain criteria except for technical jobs。
You can see, the product manager who can be named today, the specialty of running the big pots... - even today, there's no product manager or business, right
During that period, operations began almost exclusively with planning, with some moving to external marketing and others moving into internal product operations。
Two résumés put me on this ship
The reason i had access to the internet was simple, and i had two in my resume:
2001 — 2003: editor of the web site of the chinese student network, with extensive experience in forum management
At the end of 2004, a blog site was set up
Http://zhangleo. Blogone. Net/
No need to look. These websites are gone。
So i started with a website editor, and i went all the way to an external cooperation project manager, and my salary more than doubled。
In 2008, i went to china again, and i was successful in four rounds of interviews
It's easy, though i was a website editor when i came in, but i didn't just do editing, and i felt like i couldn't write forever and i wasn't good at it。
So i was actively working with the first company to introduce the outside, and i was so bold that i made a product that i learned from some virtual currency games and user experience。
It is, of course, undeniable that, in the prevailing circumstances, the division of posts was not as clear as it was at present, and that opportunities would be greater。
But now that standards in the internet industry are gradually being established, barriers to the operation of the internet are beginning to emerge from technology and products to the present。
So if you want to do the internet, whatever the profession you're studying, or what you're doing is administrative, chemical analysis... You should get to know the industry as soon as possible。
How? There are many ways:
Internship. In any trade, there are companies that recruit interns, go to internships and do more。
If you want to learn about e-commerce, you can set up your own stalls, you can open your own treasure shop, you can do whatever you want with your source; you want to know how traditional internet products, seos, and products operate, you can set up your own website and achieve its goals. To design and go online a product and operate it (detailed below)。
Study more. There are a lot of people in the market that you can learn to learn, to learn, of course, in combination with your practical training, so that you can really use it。
Early planning. Career planning is still needed, but if you don't know the industry, you don't know yourself, you just do a bunch of tests, then it's very likely that you will come up with worthless paper articles。
My little advice
It seems to me that everyone who wants to work on internet products and operations should try to do the following:
Designing and accessing a product and operating it。
So, what's the simplest thing? For the time being, it might be a public sign for twitter。
So you can follow the principles and processes:
Positioning users and content
To identify the target and population needs of this public service. Define their content orientation and frequency of updates, and time for updates。
Objective of the establishment phase
Targets are easy to set, for example, 30 days to get a lot of attention。
Fine operation
Intimate contact with users and reveal patterns and changes from data。
You can also choose something that looks a little bit harder: website construction, it looks so hard, but learning is really easy。
Select a space provider and purchase domain names
You can pick one from all the space providers you like, buy a domain name you think you can remember, rent a space。
Select open source builder code
Remember, this is to match space, so this step can be reconciled with the previous step。
Complete server configuration
It's simple. It's really easy. I do。
Let the program run
Find a way to get users in
Pay attention to the data, try to upgrade it, and finally achieve your goal
In this segment, you learn about basic building knowledge, basic seo knowledge, basic operational knowledge, basic data logic。
I've always thought that the internet is about realism. I have also been convinced that operations and products are more often an empirical position。
So, if you want to get a job in business, you can play it yourself, you can go to internships, from small companies to large companies, do the same or different jobs, and i'm sure you'll get something in the end。
After programmers, designs and products, it is possible to operate the hottest internet position in the next 3-5 years. It seems that “lowest-threshold” jobs will also be the preferred option for many people to move into the internet industry。
But what is the operation
How can new recruits quickly become operational
Which one is best for you
How can data analysis and harvesting be used as an operation
What intellectual capabilities and skill reserves are needed to enhance competitiveness
If you want to get away from the day-to-day chores of primary operations and grow rapidly into a core competitive whole house, perhaps you should learn more and more。
In this course, the 12-year-old veteran, the author of the best-selling internet operation, " doing business from scratch " , will bring together users ' operations, content operations and activities, starting with basic knowledge of the operation and career planning, combining operational experience, to present you with a science-based business theory from the beginning to the beginning。
Curriculum:
You'll get:
Understanding the scope, responsibilities, core of operations
Development of high-quality operational skills and competitiveness
Defining scientific concepts and thinking
Mastery of operational skills and strategies
Better planning of career development orientation
It is expected that through this course you can become an operator with a mature business logic system。
From entry to step
Scientific operating methods course
Long press 2-d code to recognize courses
The assistant assistant at the library answered the question
Q: how can i test it
A: click a 2-dimensional code to enter the south week books shop, select the relevant product point to open, and select the contents to be marked “test/see” in the directory。
Q: is there a time frame for purchase? Can it be downloaded
A: repeat/read back once purchased. But not downloadable。
Q: what should we do when we can't find the course or the course link is broken
A: go to the southern weekend, click on the menu bar, "stick the south" -- "stick the south" -- "my" -- "my purchased" and find the course you bought. Or a search for the southern week bookhouse applet, which is also available in “my purchase”。
Q: can the course be viewed on a computer or television
A: yes. On the computer's micro-creditor end, it is possible to open it directly, or to copy the course link, which can be viewed after login with a micro-mail scan. It is also available on television if both the mobile phone and the television support the “screening” function。
Q: how is it possible to not interfere with the normal conversation during the course
A: click on the top right corner of the course and choose " floating window " , which will close the course page and listen to the course while talking (limited to ios users). Other users can search the south week books applet, click the play button, exit the applet, and listen to the lessons while they chat。
Q: can you buy lessons for friends
A: yes. Users who subscribe to content can see the [to friend] button on the content details page, and users who do not subscribe can see the [to friend] button on the purchase page. Please select the number of gifts to be made and pay for them, and then you can view the gift records:
Please click " send friends" on the course page before paying。
Q: what if the course link point is always blank
A: try a better network, or click back. If you log in with a small program, you can switch to a login entrance。
Q: how many people can learn about the course
A: one person in theory. You can only learn by using one of the micro-credit accounts。
Q: does the course have an entity book, can you refund it
A: no in kind. The curriculum is a virtual product。
