01
The status of self-built websites of foreign trade enterprises today。
Today's foreign trade companies believe that they'll all have their own build-up stations, whether you're doing b2b or b2c, and as an enterprise's online portal, the role of the website is very great. As a result, many people, when doing foreign trade, are going to start building a website themselves。
But today, in a very well-developed information world, the same product on the market is definitely not one of you, you have a website and you have peers. A company that does the same product can do hundreds of things, and if it touches a product that has no technical content, the result is tens of thousands if you lose a keyword。
The competition is so intense that, in order to keep their websites on top, companies have a variety of tricks to do what they can; the money is too much to buy an official google ad or to ask third-party companies to do their own seos; and the content, money and skill are not enough, so people can report their peers to the web site and try to pull people into the water。
As a result, in such a competitive environment, many seo companies, known as seos, have emerged to help you upgrade the search engine。
02
What's seo
Seo is an abbreviation known as the chinese-language interpretation of the search engine. The process of improving the quality and quantity of website traffic through increased website exposure to search engine users. In short, for a foreign trade company, the website's seo has done well, and your website can be in the front row of google, making it easier for clients to see it when they search for the products。
A lot of foreign traders think, "i paid a construction company to build an english website, and i worked on a small language site, and then i asked the construction company to help me get the seo optimization and google promotion rankings, and then just lay down and wait for the information. “..
With this in mind, many sohos and start-ups in foreign trade have purchased packages from many internet marketing promotion companies on the market. The money cost tens of thousands of dollars, and it went on for half a year without any effect
It has to be said that the water is too deep for the construction of the station, the google extension of the website, the seo ranking optimization, etc. And the foreign trade industry, which has too little knowledge of internet marketing and technology, and too many lazy cancers who want to spend a little money waiting for questioning, can't avoid being cut wildly。
Today, let's talk about the classic routes and pits in the seo rankings, how your wool was taken。
03
What are the pits in the area of seo services for the self-builder of foreign trade
1. Inadequate professionalism
Foreign trade marketing services are in disarray and mixed。
There are a number of network companies, formerly seos, which are national chinese-language websites, which are being optimized. The country is now highly competitive and has low profits. 100 degrees of self-programming and ranking. Algorithms change. It's not that difficult. It has been said that the foreign trade industry web site is optimized and google is well promoted, and that the owner is so foolish and profitable。
As a result, these services, which were originally the best in chinese, were transformed into foreign trade. The employees are also former 100-degree seo employees, and there are many google seo service providers in the country, but many so-called professional service providers do the same for their clients as the chinese seos. They have a little english base, a little learning about google seo. The company then began to sell by telephone, exaggerating, making false promises, and indiscriminately accounting for the majority. These are the business directories and company registrations that are ready to be purchased, and daily sales calls. Having caught a client seems to be a bit of an interest, and we've got a customer for foreign trade who buys our services, and now there's more than a dozen information boards every month。
It takes a lot of technical experience to be a seo, and it has to keep up with the times, and there is a clear difference between seos in the english-language network world and chinese. Therefore, a professional seo service provider should, at a minimum, have sufficient convincing ability or background to market the internet in english. The problem is that these people are limited in english and do not know enough about google, which is a search engine, and they are lagging behind in technology and are doing all the mechanical work that they do every day with their false originals and hair chains. Google seo has evolved rapidly, and the feature summaries and q&a come out directly to get you straight above the ranking, which many service providers don't know at all。
This is not the most important, and most important, is that seo on the english web site, in order to be effective, is to tap high-quality english resources based on a certain level of english and continuous learning. This requires a growing accumulation and exploration by practitioners and a gradual accumulation of thinking in english. All of this requires you to read the english web site more frequently and to learn nutrients in the english-language information world。
A service provider with a low level of specialization will never be able to do so。
Black hat seo
The seo method is divided into white hats and black hats, and the optimisation is divided into two categories, inside and outside. White hats and black hats are two completely different types of strategy for seos. The purpose is the same, with a view to increasing the ranking of search engines, but the specific techniques used vary considerably。
In general terms, white hat seeo is a way to increase the ranking of search engines by obtaining more weight through a formal and rational method, which is supported and endorsed by the mainstream search engine. The black hat seo, on the other hand, simply cheats on the search engine and optimizes the ranking of the site in a way that the search engine does not allow, including, but not limited to, key word stacking, hidden text, link trading, visitor fraud, misleading, disguise, traffic hijacking, etc。
The black hat seo does not really take into account the legitimate content of the website and the real needs of the search users, but merely engages in speculative operations to capture some of the gaps in the search engine's ranking and to complete the upgrade directly by “pass-through”. The most common is the accumulation of a large amount of out-of-waste chain that seeks to raise the weight of access ranking。
Some domestic seo service companies, for example, use a large amount of out-of-waste chain (in some unrelated locations, the english-language site of the customer is being killed with a trash out-link). Even in some chinese stations, secondary readings are created to generate thousands of out-links of garbage) and are known as extra-link construction. In fact, this outdated seo black hat technology was introduced at risk in an attempt to achieve short-term results by raising the weight and ranking of clients ' websites。
The end result is that the website is being punished by google, the rankings are missing, and the pages that are recorded are being deleted from google。
3. Ensure ranking, secure traffic, guarantee the number of questionnaires, and promote quick results
A vicious click? What about the garbage commercial? You want to get a ranking for a long end word for no eggs
Some meaningless words are finally imposed on google for interpretation and justification. As long as these words are ranked, the promise is fulfilled. After all, there's no competition for meaningful words, add more pages and add a little bit of content, and a little extra-linking can put it up。
For example, the mask, he couldn't rank. All right, patch it up, there's no ranking. So beauty patches? Still no ranking. So, beauty patches, water and white? Still no ranking. What about the ice muscles for the water? All right, here we go. The so-called guaranteed traffic and the information drive is much simpler, with a wave of vicious robot hits, and then to your clients, you have a view of the number of hits on your website, and it's your own problem, huh。
4 - i don't know your product or industry
Many seo service companies are optimising from a purely technical point of view and are increasingly running water lines. You don't have enough understanding, so you don't know your product, your industry, your field of application, even your peers。
Of course, we have to choose something that is too technical, but most important is to be able to really get to know your industry, study your products, your keywords, the layout and optimization of the keywords in the station, and even study the websites of some competitors that you want to rank。
In other words, work must be done in detail. Consideration should be given both to the optimization of the seo in the station and to the effects of the different keywords, the degree of competition, opportunities, etc。
5. Ai marketing and ai development clients
In the circle of foreign trade services, there was a sudden outbreak of a massive wave of ai-sets of artificial intelligence. A lot of it's only automating automatics, at best, and you dare to promote the use of ai technology. It's so thick
If that's the case, there's a lot of famous foreign marketing companies that can say they used ai, like buffer or hotsite. In short, many of the products or services are merely a vest and a hot and frightful label。
Ai's key elements are: big data, progressive algorithms, powerful computing capabilities, machine self-learning, etc. Ai is expected to complete the collection of data of various types for a wide range of different users, continuous machine learning and self-correction, and in-depth excavation and analysis of customer behaviour (what is being sought), scenarios (under what specific application scenario) and needs (what needs). Establishment of a large number of data-rich user images through extensive computing and algorithm optimization and provision of information and recommendations that are clearly individualized
6. Bundling of small-language websites
The service company offered you outreach programmes and a multilingual website in small languages, which was in fact more expensive for most foreign trade clients. For service providers, it's just a way to charge you more. It's almost impossible for you to have a single small language page with all the local sites in every country
Seven. You don't own content copyrights
Before a contract is signed, the service provider must read the terms carefully and ensure that he owns the copyright of the website and the seo content, rather than strangling the service provider。
This is similar to the pit where the website was built to give you a code to log in to your backstage without giving you an ftp account. You can only use it, but you can't do program acquisition and modification without downloading the entire station's source file. Then you'll have to pay for your maintenance at the station company every year. After all, you have to use it, but you don't have full control of your website。
8-technology, unique skills of google seo
If a service company tells you that, it's basically 90 percent chance to fool you. The technocratic google seo professionals are also constantly adapting and improving their strategies and techniques to adapt to regularly improved google algorithms。
Besides, there's basically nothing to say in this circle. The great strategy and skills of the overseas seo have long been shared. At the national level, there are a few foreign professionals who have published articles in english on the seo website, and they have not seen any innovative strategies to optimize。
Because of the lack of differentiation, seo service providers or operators may try to obtain better rankings for their websites by means of certain “technologicals”. Some of these techniques and techniques may work for a while, but seo is actually like an arms race. You rank better than anyone else, and people will study you carefully, and then soon over again。
It is therefore the right course to read and understand the official google optimistic guide and to do the seo in and out。
Nine. I'll give you a local domain name and host. Business
Many foreign trade websites are domestically registered as domain names and hosts. This is clearly inappropriate, which directly affects the speed with which visitors can open your website. The speed of dns resolution, circuit bandwidth and stability are clearly far from abroad。
It's a very important link in seo that foreign visitors can open your website quickly. Even if you're doing a good job and you're attractive, you haven't loaded it in eight seconds. Moreover, google also values the speed of the site in ranking factors. The fast-paced website gives visitors a better experience and is better ranked。
Service providers have no copyright awareness
With regard to copyright awareness, this is a particular reminder。
Some service providers have adopted a complete simulation of the station thinking. Which is what kind of website you like, to give a reference site, to help you make the same style. And it turns out that the service providers are not just page design, layout, etc., like the reference site, even with banner pictures and some text from each other's website. It's possible that the chinese station was used to it。
Foreigners will have a strong sense of copyright, and if you make random copies of the interests of someone else's brand brand, they will file a complaint with your host, they will file a complaint with google, you will be given a degree of warning or punishment, google will not record your website in serious cases, and the host service will close down your host。
The quality of service providers is important. While this may seem minor, mature and responsible service providers will not put you at potential risk。
04
What should be the correct seo position
Essentially, in terms of process: good website style design, long end-words and target keywords should be developed in the early stages, and the distribution and frequency control of keywords should be done when building, the structure of the website should be planned and internal links strengthened。
As much research as possible on market and industry information and the collection of sufficient content to fill the web site. It demonstrates the strength, credibility, differentiation and so on in many ways. And you can dig it up from the point of view of the value you can provide, what it's about to show, and what it's about, and what it's about to show, and what it's about。
Once the website is ready, new and unique content needs to be added and regular updates made。
The follow-up process is website maintenance. A google analytics access analysis is used to understand the source of traffic, the time spent by visitors on the website, the rate of departures, and the status of page entries, such as which pages have problems。
That's what i'm talking about, it's about the seo process. Seo is a long, systematic and slow-growing job, like a seedling. Carefully protected, from time to time watered and fertilized to observe growth, it naturally grows slowly and benignly。
On the contrary, it would be a fantasy to let it live without asking。
