The web site seo optimizes the core: moving in five steps, from basic optimization - key word layout - content creation - external chain construction - data rediscovery, from entry to reality, by practice
There's a lot of free courses on how to optimise the web site, and there's a big search on the internet, and there's little red books, shivering, station b, platform 100 degrees
The address in the search chart can reach the seo station video. Teaching cheng
But each platform has a different approach, one that focuses on basic theory, one that focuses on the use of tools, one that focuses on the field, and one that is more relevant to learning than to learning, and one that requires you to be able to do something that is suitable for you, such as optimising from a simple page, doing a keyword study with a free tool, not looking at it and looking at it, not doing anything to optimize it, not getting any ranking
So the whole learning is the same, the most important is implementation! Without it, nothing! The web site seo optimization is not just a case study, it has to adjust the website page, create content, build a chain, and never get through the search engine
It is suggested that you could use the following processes to learn this introductory and operational course, each step of which would be a step-by-step exercise:
1: finding the right platform and curriculum (securing the integrity of the curriculum, not half to discover that there are no fundamental optimizations, no real steps to be taken, and that critical gaps are wasted! Generally speaking, it's good to read the curriculum catalogue, and the full seo's introduction to the field course should include "web foundation optimization, keyword excavation and layout, original content, high-quality extralinking, data monitoring and adjustment," without a single link, don't waste time on an incomplete curriculum
2: read more than once where you don't understand, such as how to judge the competition of keywords, how to optimize the title and description of the site, how to distinguish between high-quality external chains and the out-chain of garbage, and the more time these places should look at them, suspending the video and taking notes on demonstration steps, doing simulations on their websites, searching 100 times for specific issues, such as “seo optimization techniques”, “use methods for free keyword excavation tools”, or asking the former members of the seo community, the optimised peers, so that they can always understand
3: it is important to look at it and do not look at it for a while and forget it (it is important to do it 100 times, saying that “basic optimization is the foundation”, rather than open its own website backstage to check if the title, description is complete on the front page, whether it contains a core keyword or not, and whether the picture has an alt attribute. Ten times about “keywords need precision layouts” rather than immediately using tools such as the 100-degree index, the 5118 free version, to dig into 10 core words and 20 long phrases related to its own business, and make up a keyword library; 100 times about “contents are core competitiveness” rather than writing an original article with more than 800 words around the long endword that has been screened. Every step in the curriculum is to do it the same day, for example by learning the basic optimization today and the title and description of the first page of the website on the same day; tomorrow, by learning the keywords, by putting together the unique vocabulary of the day, the only way to remember is to do it!)
4: many problems will be encountered in the implementation process, which will also need to be addressed in a variety of ways! (e. G. Basic optimization according to the curriculum, websites are still not included; content is written around keywords, but not ranked; for example, external chains are published and website weights are not raised. This is too normal, and it is the real beginning of an entry-to-action process that comes up with the following questions: the website does not record the robots files and does not submit the search engine; the keywords are too competitive if they are not ranked; the content quality is optimized by a more precise long end; the quality of the outer chain is checked if the weight is not raised and the distribution platform and industry are irrelevant and the content is too poor. To find solutions in the seo forum, in the curriculum community, such as "what if you don't record a new website?" "how do you adjust the seo without a ranking?"
The following is a five-step break to the core of the field, each of which is free and debatable:
Step 1: foundation optimization, rooting out of seos
If the foundation is not optimized, the follow-up will not work. The first is to optimize the structure of the website by ensuring that it is well structured, with no more than three hits on the first page to any one of the inner pages to facilitate access to the search engine; the second is to optimize the content of the page, with only one title and description on the first and core pages, within 30 words, containing 1-2 core keywords, describing a description within 80 words, supplementing business advantages, attracting user hits, adding alt attributes to all pictures, including corresponding keywords, so that the search engine can recognize the content of the picture; and the last is to optimize the technology by cleaning up redundant website codes, compressing pictures and videos, increasing the speed of page loading (with a time limit of 3 seconds) to fit the movement end, which now has a very high level of mobile traffic, and ensuring that cellular access flows are smooth and well-retailed。
Practical skills: newers can start with the first page of their own website, adapting titles, descriptions, compressing front pages, completing the first step of basic optimization and building learning confidence。
Step 2: keyword mining and layout, precise location flow (entry to step)
Keywords are bridges that connect users to the website, and an optimisation is a departure from direction if the keyword is not found correctly. Free excavation tools are given priority by means of 100 degrees index, 5118 free editions, free versions of station master tools, input into industry core words (e. G., “north lon renovation company”), expansion of long final words (e. G., “what good north lon renovation company” “feed out of north lon” and geographical terms (e. G., “north lon port renovation design”). In the selection, preference is given to the words “the search mass is moderate + the competition is low + the precision matching business” and the newer begins with a high-competitive national term, “decoration company”, starting with a long territorial ending。
Scheduling techniques: first page with core words, such as “north lamping company”; product/service list page with second-level core words, such as “north lamping design service”; article pages with long end words, such as “guide to north lamping pipes”, each page focuses on only one or two key words to avoid stacking。
Action in action: today, around its own business, 50 keywords are extracted using free tools, organized according to the "core word -- long end word -- geographical word " , screening out 10 preferred optimal words and identifying the pages to which each word corresponds。
Step 3: original content creation, building core competitiveness (at the core of progress)
At the heart of the search engine is the provision of valuable information to users, and quality original content is key to upgrading the ranking. The direction of the creation is based on the selection of good long finals, which are tailored to the user's needs, such as the long endword “guidance for the renovation of pits in the old north”, which details the common pits in which the old house has been renovated, the techniques of avoiding pits, the attention given and the practical questions of the user. The content is intended to ensure that the original is not copied or false, that the number of words is kept above 800 words per word, that the keyword is naturally inserted within 100 words of the first paragraph, that the body is clearly divided, that the paragraph is separated by subheadings, and that readability is enhanced。
Updated rhythm: 2-3 regular updates per week, maintaining website activity and allowing the search engine to understand the continued value of your website。
Practical skills: newers do not have to pursue writing, focus on writing, clarify, solve user problems, read them through themselves, correct different words and unsophisticated sentences and publish them。
Step four: high-quality external chain-building to enhance website authority (progress to action)
The extra-link is equivalent to the “voting” on your website from other websites, and the more the number of votes and the higher the quality, the more authoritative the website is, the higher the ranking. But the extra chain is not as good as it is, focusing on “quality” and “compliance”. Free, high-quality external links can be found to industry-related platforms (e. G., the fit-out industry forum, the local life service platform), self-media platforms (know-how, little red books, station b), peer-to-peer links (exchange of websites of equal weight and relevance to their own industry)。
Dissemination techniques: no hard stacking, no dry content, e. G., the distribution of the refurbishment technologies for water and power renovation in the old houses at the furnishing forum, which naturally guides users to your website; check if each other's websites are regular or not punished by a search engine before exchanging friendship links。
Pipe-scraping: never operate a mass-spam outlink, buy a black hat outlink, be easily punished by a search engine, leading to website downgrading even k station。
Step 5: data monitoring and adjustment to optimize impact (field core)
Seo optimization is not static and needs to be continuously adjusted through data feedback. The free tool gives priority to the 100-degree statistical and 100-degree search resource platform, which monitors website traffic sources, user behaviour, changes in keyword rankings; the 100-degree search resource platform allows the viewing, indexing status of pages and the submission of unrecorded pages to speed up the recording。
Rewind action: once a week, make a small disc focusing on three data: first, take a load to see if the new content is recorded; second, rank key words to see if the preferred word is 100 in the top of the search results; and third, jump out, see if the user opens the page, and if the rate is high, optimize the page content and layout. Once a month, a large round drive is made to adjust the optimization strategy to data, such as a drop in the ranking of a keyword, to check the content and the outer links of the corresponding page and to update the content; more similar channels are found for the traffic generated by an external link。
In the end, you'll find that as long as you're careful, there's no seo optimization technique that you won't learn! It's important to see if you can get down there and solve the real problems of optimisation, rather than talking about theory. The seo optimization does not have a shortcut, it takes a process from foundation to reality, and it may take three to six months to see tangible results, but as long as you follow these five steps, you stick to realism and solve the problems you encounter, you will certainly increase the ranking and traffic of the website! The core of web site seo optimization has never been to understand much of the theory, but to put every optimisation on the ground, and the ultimate winner is the enforcement
