I'd like to talk to you today about a problem that's causing millions of red books and brands ache. Why are your notes always hot? Why do you elaborate on the hot topic and flow like a muddow into the sea? You might have studied the title technique, optimized the cover sheet, even pursued the hot spots with the wind, but the effect was always so different。
At the heart of the problem is probably not because you're not trying hard enough, but because you're blinded by the loud flow of the head. You ignore the treasure that really brings about steady growth and higher transformation rates. Those neglected long tail flows。
Long tail flow, underestimated “silent gold mine”
What's a long tail flow? In short, it is the flow of very specific, very disaggregated keywords that result from the low volume of searches. For example, the "skinny dress" is a big head, competitive; and the "pear-shaped little guy, commuter, dress-up high" is a typical long end。
A lot of the seo strategy is to roll those hot words. And? The notes either sunk to the sea or flourished in fierce competition. The long end words, though small in individual flows, are large in quantity and add up to a much larger total than head flows. More importantly, the search for long-term end-word users, who know exactly what they want, has an alarmingly high degree of will and precision。
Why can't you catch the flow? It hurts
It's painful: the choice is drying up. I can't believe how much is broken down. A person with limited mental capacity cannot exhaust all the grotesque search needs of the user. Today i want to wear "trip" and tomorrow i want "interview makeup" and i'll be finished the day after tomorrow。
Pain 2: content production is not keeping pace. Even if you think of an excellent, long-chorus question like "what kind of sunglasses are small on your face," from reference, writing, p chart layout to release, a process that has gone down for half a day, is extremely inefficient and cannot be scaled up to cover the long-tail library。
Pain: the content is single and unattractive. Long end content also requires excellent visual presentation. A specific user search seeks a clear and professional answer. It is difficult to build a sense of trust, let alone forward the collection, with a rough puzzle, a dry piece of text。
It's like you know there's a gold mine far away, but you only have a little shovel in your hand, slowly digging it, and you're so tired。
The key to breaking the rules: magnify your "ideology exploration" with ai
The traditional creative model is “human flesh” against the information ocean. And the new idea is to make itself a “commander” and to make ai your exploration team and engineering corps。
Here i would like to mention the direction our team is exploring, such as the idea of an ai-text-based mind like 01agent. Its core concept is “let creativity return to its essence”, with users providing 1 per cent of the core idea and ai responsible for 99 per cent of the repetitive work. This is exactly the sharp instrument for the long tail flow problem。
First, to address the question of what to dig. The difference between the “spring coat of a little chubby girl” and the “summer dress of a little chubby girl” is too inefficient. Based on a web-wide hotspot and data insight, ai can help you find, sort, recommend and even analyse the performance of the competitions under these topics and generate data reports for you. Your role has changed from a gold digger to a mineral analyst。
Secondly, to address the question of “how to dig quickly and well”. This is the most time-consuming link. You need to find drawings, drawings, layouts, writing. And it's easier with the ai canvas and deep editing skills. You can enter "a comparative poster that shows how pear shapes select jeans," and ai can quickly generate a first draft of visual clarity. More importantly, it produces not an unmodifiable “dead map”, but a project file that can be edited in layers。
What does that mean? It means that you can direct ai in the natural language: “change the labels on the left `wrong demonstration' to red, with a cross sign”; “choose jeans on the right `right choice' from light blue to deep blue”; and “add a line of small words at the bottom: focus on the high waist and the straight-barboard layout”. This conversational, pixel-level modification increases the production rate of high-quality content to more than one level。
You don't need to learn complex ps skills, your creativity and expertise, and by speaking in the most natural way, you can quickly turn into an explosive note for different long tails。
Operation: build your long tail to protect the city river
Imagine this stream:
That way, you can systematically cover a lot of precise long-end demand in a week. These notes may not blow up every single one of them, but they will continue to bring you a steady, accurate, high-intensity flow from the search end, like a fine web. These flows are cumulatively your content moat, a content asset that competitors cannot replicate in a short time。
At the end
The flow ecology of the little red book is changing. Short-term dividends from the simple pursuit of hot spots and algorithms will become increasingly exhausting. The real long-termism is to sink and use more intelligent tools to serve the specific, real and disaggregated needs of the population。
Long tail flow, which is never a "margin," is the value of deep-connected users in the blue sea. It cannot be caught because you do not understand the concept, but because you lack an “automated equipment” for the efficient excavation and exploitation of it。
Stop staring at those crowded main roads. It is time to turn the course and arm itself with ai, to open up the vaster and more fertile land. Your professionalism, along with ai's execution power, is the strongest combination of content creators of the age。
