I. Multi-version domain names
When searching the engine index site, two records are usually left, including with and without www, and if users are not used to having them when searching for urls, it is likely that they will not be able to access the site. Therefore, we should link one version of the url to the other by targeting 301。
Ii. Station languages
The search engine apparently prefers static to a complex, incomprehensible dynamic web site, and gives the latter a greater sense of affection and weight. As a result, most pages of the website should be static, with individual real-time changes that are dynamic and, of course, better if static becomes pseudo-static。
Unique url
It is important to determine that each page has only one url, especially the first one, and that when a page is allocated two or more urls, it not only duplicates the problem, which leads the engine to consider it a cheat, but also spreads the weight of the page, leading to a decline in ranking。
Iv. Robot document
Sometimes you like some of the documents on the website, pages don't like being recorded by engines, and then you need to use robot. Txt to block engine access. At the same time, the document also separates irrelevant and unimportant pages from the entire website structure, highlighting more important pages, which is one way to optimize the url structure。
V. Sub-domain names
If you want some of the modules on the website to be recorded without counting the weights on the website, then you can easily use sub-domain names to link to the module. Sub-domain names are considered individualized by the engine, with additional weights calculated to achieve the effect of isolating the website structure。
