Hey, everybody! Let's talk today about the search engine optimisation and the search engine marketing. It sounds like it, but it's a lot worse. Friends of the web site or foreign trade must be clear about both, or the money spent is not working. Seo is a slow-moving flow, and sem is a foreign trader who buys money to expose, especially if it wants to increase the number of clients in the information box. I've thought about it myself. It's not the same thing today as you talking about them. Ready? Let's talk
What's seo and sem first
Seo, full-name search engine optimization, is by adjusting the website so that it is naturally ahead of google as a search engine. For example, when you search for the led lamp suppliers, those that were not advertised on the previous pages are the results of the seo. Sem, full name search engine marketing, wide range, including seo, plus payment advertising (pc), such as google ads, found with the word “advertisement”。
In short, seo is free to save and sem is paying for traffic. I've seen people do the first page of the station by seo alone, and several hundred visitors with sem in a few days. It's a big difference. Let's open it up。
Distinguished one: how much does it cost
The biggest difference is money。
• seo: little money
Seo relies on time and kung fu and does not pay for google directly. You write, you fix the website, you climb to the front. I know someone who uses seo to optimise "camping gear" for six months to the first page, free of charge。
• sem: we need real money and silver
The pc in the sem has to spend money, like google ads, and you make the keyword "led superlier" and people charge a deduction. I've seen people spend dozens of dollars a day on dozens of visitors, but the money stops the flow。
What is the core of this distinction? Seo is a long run, saves money but slows; sem is a short run, spends money but fast。
Distinction 2: how's the effect
In time, they're much different。
• seo: slow work
The seo has to be saved, waiting for google to climb your station, time for recording, ranking. It could take two or three months. I found someone optimising ledlighting superpier, insisting that march was the second page, but the flow was steady。
• sem: right away
As soon as the ad went online, it was seen. I know that there were votes for google ads, that there were visitors in the afternoon, and that hundreds of traffic in days。
What's the point of the difference? Seo's out. Sem's bought it。
Different three: what's the difference in the source of the flow
It's a big difference。
• seo: natural flow
Seos come from users themselves, like “how to choose led lights”, often in demand. I've seen people rely on seo. The traffic's full of precision clients. The mail is too busy。
• sem: payment flows
Sem came from an ad, someone searched for led supplier, and the ad jumped out, and didn't look any luck. I found someone with a pc that had a lot of traffic but a low point, and had to leave people behind。
What's the point of the difference? Seo's the user. Sem's your push。
Different four: how's control
Play these two. You can do as much as you like。
• seo: not good at total control
Seo has to look at google. Algorithms change. You might drop the ranking. I know that some people have worked hard for six months to optimize, and google has to update it, and it's over。
Sem: you're in charge
Sem is what you spend, you make keywords, geography, time, whatever you want. I've seen people use google ads, so they're fine enough to push only european and american clients, so they can catch themselves。
What's at the heart of the difference? Seo eats from heaven, you're the boss。
Distinction 5: what difference does continuity make
How long can it last。
• seo: endurance
Once in line, the seo will be stable for a long time. I've found someone optimising "camping gear reports" for a year。
• sem: stop when the money stops
Sem is a stoppage in advertising. I know that someone voted for google ads, that the budget was run out, that the visitors fell to the bottom of the valley, and they had to burn the money。
What's the point of the difference? Seo is a tree, sem is a flower。
What do you think
How do you choose between seo and sem? Depends on your situation。
• less budget, more time: select seo
Small company or just start, seo saves money. I've seen people relying on seo, slowly saving their flow, and then business will be steady for six months。
• sufficient budget, fast: choose sem
The money wants to work right away, sem. I know someone who voted google ads, pulled the client in a few days and ordered to take off。
• two hands: the smartest
Actually, it's best if seo bottoms up and sem fires. I found someone who used the seo to do the first few pages of the led supplier, then to throw into the pc, double the flow and transformation。
What's the point? Look at the money in your pocket and your time。
How
Seo and sem aren't opposing each other. They work better together。
• seo to the bottom. Sem to the bottom
Optimize keywords to the previous pages with seo, then push them with google ads. I've seen people play like this, the traffic goes from 100 to 500。
