Identification of target audiences
You need to know who your website is for. You do a sort of local life service sort of information site, and your target audience may be local residents, who may need information about renting, second-hand trading, domestic service, etc. When the target audience is identified, you can target content optimization and outreach, like you go to the market to sell things. You have to know who you want to buy
Ii. Research and selection of keywords
Keywords, which are at the core of website optimization, the words that users enter in the search engine, are keywords. You have to think from the perspective of the user, what kind of words they use to search for information on your website, you have rental information on your website, and that's it."
City name
Rental of houses”
Region name
And that's your key word. When selecting keywords, focus on long end words because they are more specific and competition is relatively small. For example, “beijing rents” is a big word and is highly competitive; and “beijing dynasty-yang rents” is a long end word that makes it easier for your website to emerge in a particular subdivision。
Iii. Optimizing the structure of the website
The website is well structured so that users can easily find the information they want, and imagine, if you go into a website, crash around like a fly without a head, and you can't find north, you won't want to come again? Of course not. A rational web structure is the basis for user experience, and the classification of information sites can generally be classified according to the type of information, area and dimension, subdivided into subcategories under each classification, ensuring that the website's navigation column is clear and clear, and that the breadcrumb navigation is set up to keep users informed of their location。
(photo-source network, violation deleted)
King
When it comes to website optimization, content is absolutely unwieldy, high-quality content not only attracts users, but also impresses you with the search engine. For the classification information site, authenticity, accuracy and timeliness of content are essential. The rental information you publish ensures that the source of housing is real, the price is accurate and, preferably, the latest. It's also necessary to update the content regularly, like the shelf in the supermarket, to make up for it, so that the user gets fresh every time he comes here. A clear picture of the house is often more moving than a thousand words。
V. Page loading speed
In this fast-paced society, who has time to wait for you to load your web page slowly? Page loading speed is also one of the key factors influencing user experience. Optimizing image size, compressing code, using cdn speeds... These technologies can help you pick up the page. Think, if users click on your link, they can't open the page, they can't shut it down and find another house
Vi. Mobile end appliance
Most people go online on mobile phones, so your website has to be mobile. Responsive design is a good way to make sure that your website is well displayed on different devices, and imagine how easy it is for a user to look at information on a slide screen on a mobile phone. Don't let a user give up your website because it is difficult to view。
