On 29 april, the yunnan japan newspaper published an article entitled “one county for one” in kunming city, promoting the construction of county-level integration media centres. The aim of kunming city is to integrate the technological advantages of integration, differentiation, localization, communityization and branding. An initial “quinming model” for the integration of municipal media has been developed. The full text of the report follows:
To date, 18 county-level integration media centres in kunming city have all been registered, 16 county-level integration media centre platforms are operational, with city-wide unification, county-level autonomy and a multi-media network, 16 county-level integration media clients are launched simultaneously, and the remaining 2 are expected to complete construction by the end of april. The construction of the district centre for integration of media in kunming city has yielded tangible results。
In recent years, kunming city has been fully integrating its technological advantages around the goals of integration, differentiation, localization, communityization and branding, actively exploring a cross-media integration model of “news + wide power” and establishing an integrated city-wide, county-level autonomy, and integrated network-based media platform matrix “spring clouds”, which has resulted in the initial development of a fully functional, horizontal and vertically integrated city-wide media integration. A comprehensive, multi-level, multi-sound media dissemination system that combines microblogging, twitter and mobile news clients has been created. An initial “quinming model” for the integration of municipal media has been developed。
During the construction of the county-level media centres, the integration of the media with the 5g+4k+ artificial intelligence has developed a new trend, providing strong support for the sharing of resources, the improvement of the efficiency of news production and the expansion of communication. The kunming county-level media centre platform was developed in accordance with the characteristics of each district (city) and achieved a “one-county approach”。
At present, a number of county-level media centres are in operation, with high-profile spots, showing creative developments in the areas of public information, social governance, integrated services and information gathering. The city management networking system innovation was applied in the construction of the county-level integration media centre system in the huai hua district, where an integrated management model was developed for the promotion of 65 district ministerial offices, street offices and services by 6 grid managers. The zone promotes the integration of traditional and new media on communication platforms, allowing for the simultaneous distribution of radio and television programmes at the end of mobile phones and the simultaneous updating of new zone magazines. The kunming province is based on the kunming film zone serving china (yunnan) free trade pilot zone, which serves enterprises and residents of the service area, and which integrates in depth eight major platforms, namely, “two tiny ends”, “diverse ends”, “diverse sound”, websites, magazines, television, and large outdoor screens” and creates a “wireless, small screen, and above-line” media-integrated communication network。
It is understood that kunming city will accelerate the construction of county-level integration media centres, carry forward in an orderly manner the integration of media institutions, recruitment centres and technical platforms, deepen the institutional, personnel, financial and other reforms that will accompany them, and work towards the establishment of county-level integration media centres as mainstream opinion positions, community information hubs and integrated service platforms, with a view to establishing city-level integration media command centres by the end of may and the full completion of city-wide integration media centres by june。
