Getting the network together, getting the media out

For better shapeMainstream opinionIn a new format that integrates high-quality information resources, the ministry of communication of the east city district committee of the chinese communist party in beijing and the china new media commission have recently launched the new media partnership programme and organized the first exchange-sharing event. As a result, more than 10 cultural units such as the miyagi house, the national museum of china, sky park, xinhua beijing branch, china qing online, the beijing daily news, the shinjing newspaper, and new media leaders and internet representatives gathered in the east city to exchange experiences, clash with creative ideas and join forces to rally “partner forces” for new media dissemination。

At the event, the sponsors of the project launched an invitation to the guests on the theme “culturals together, good practices together, money together, ecology together” — to explore cultural resources in the east city and learn from each other in terms of content-building, operation promotion, planning and dissemination, so as to achieve the precision of high-quality content on multiple platforms through cross-fertilization, cross-cutting themes and activities。

Guests are running around new mediaContent creationIn-depth exchanges on topics such as branding and sharing of experiences of communication in the context of new media languages, taking into account their respective fields of practice, have explored ways to make historical culture, urban development outcomes, and the warmth of people's lives more sensitive, accessible and accessible. At the same time, there were a number of speakers who expressed the view that the event was a practical, sincere and valuable event, which provided a better understanding of each other and a clear direction for promoting the integration of quality advocacy。