If it is found that these data do not go up or down, the weight of the website is reduced. How can we reduce or avoid the penalties imposed on our search engines as we optimize our websites
Access to websites
The following are some of the main factors that could lead to the downgrading of the website:
1. Frequent changes in web titles
Websites frequently change their titles, and search engines decorate websites according to their severity and resolve issues of relevance and matching. If the title of the change leads to a difference in relevance and is not matched at all, it leads to a right of reduction。
2. Spatial stability
The more unstable space determines the quality of the page, the worse the search engine perceives the quality and experience of the page, the worse the rating given to the page, the less favourable it is for the keyword ranking, and the longer space instability takes, not only to the detriment of the ranking, the direct decline of the entire site. (spatial stability is poor: it is not the web page that cannot be opened, but the opening is slow or frequent access is interrupted) often, spiders give up scratching and decorate pages。
3. Page change
Changes in page content will also have a direct impact on the correlation and matching of keywords and pages, which, if significant changes are made to the website, are also deducted from the search engine if relevance is not achieved。
4. Deduction of waste content
When users enter our website by searching for keywords, if content does not address the user's needs, the user closes the page and if we fail to meet the needs of most users, the website will have a high rate of page jumps, a lower number of pvs and, when a certain amount is reached, the content of our website will be considered a piece of junk content, leading to a drop in the keyword ranking。
5. Over-optimization within stations
Over-optimization of the site refers to the number of inner chains on the site, the accumulation of keywords in the title, the excessive presence of keywords in various attributes, such as: (alt= “seo, seo optimization, seo training, seo forum”, h label misuse, etc。
6. Overdensity of keywords
Many seos believe that the more dense a keyword, the more helpful it is to rank it. It would therefore be deliberate to increase the number of keywords on the website, which was not necessary. Rather, consideration should be given to whether the content meets the needs of the users and whether it is easily accessible to users. This can increase the density of the key words on the page, causing significant harm, leading to a straight fall in the ranking of the key words。
7. Large-scale changes in website path
Changes to the website's path could result in all the previously recorded paths of the search engine being turned into dead link pages and not properly opened. The search engine does not immediately reflect the death chain and the same content, which is caused by a change in the path, and therefore tends to decline power directly。
Changes to the website template
Changes to the website template will directly affect changes in the location of links to pages, which will lead directly to a re-evaluation of page quality by the search engine and, to some extent, to the ranking of keywords。
The resistance of the procedure
The resistance of the program is very important, and many websites do not take into account the resistance of the program, and when the user access is high, the program collapses directly, which leads to all pages becoming dead links。
10. The right to export links
If a website is linked to a garbage site or a cheating site, it leads to a loss of access. The general right to be implicated is expressed in the context of friendship links。
11. Too many links to garbage
There are too many links to garbage, often because of the large number of in-site or off-site links that have been created through community-based software and are considered to be irrelevant and of little value to the title, and then this type of link belongs to the garbage link。
12. Purchase of external chains
It has been made clear that the purchase of an exterior chain is an act of cheating and that, if it is discovered, it will be subject to deductions, so seo must not buy an exterior chain。
13. Significant decline in links
If a website had many extra chains, they were of good quality and weighted. However, because of some factors that have led to a significant decrease in the number of these outer chains (reduced, blocked, etc.), this part of the lost external chain weight will be removed and, if the loss rate is greater than 10 per cent, the ranking of key words will be directly affected。
14. Rental links
Some black hat seos have a lot of websites that often make money by renting or selling links, which can also lead to downgrading of their websites as search engines update their corresponding algorithms。
15. Hide links
Hide links, js tries to cheat, hide words, brush traffic, etc。
16. Using the click software for ranking
Software hits are also a site that has recently launched a mine-shocking algorithm. There are now a number of sites on the market that optimize people accessing their rankings through various software, using artificially simulated hits. Once the search engine has introduced a targeted algorithm, such sites will be hit, and downgrading will certainly be inevitable。
17, there's a sudden increase in the number of links
Many seos are still in the age of out-chains, without any consideration of whether the release of out-chains is recommendatory or helpful to users. This has led to the adoption of crazy out-of-service chains in the form of out-chain software, which has led to the downgrading of websites。
18. Over-repeated content of websites
Some seos, in an effort to increase the volume of their websites, often copy and even collect articles on other websites, do so in a short period of time, with much more traffic, but it is not long before they find that the traffic on the sites has fallen, and the numbers have dropped dramatically。
