One of the most frequently asked questions is: what is google seo? Is it just about posting articles and changing links on the website? In fact, the google search algorithm is already very clever, more like a knowledgeable and logical judge. If we continue to do so with this old mind, not only is it out of order, but it may even googled into blacklisting。
The real google seo service is a systematic project that includes a technical infrastructure, a logical construction of content and endorsement of external weights. I will now give you a full picture of what really is at the core of this service and what really works。
Basic technology adaptation
The first step in doing seo is not to write articles, but to check the basis of the website. It's like building a house, and if the foundations aren't flat, it's dangerous to fix it。
First is the efficiency of website capture and indexing. We'll see if the website's capture budget has been wasted. For example, some meaningless tabs, whether the search results pages were captured. To ensure that google spiders can see the first page you want to display, by optimizing the map of the site and by providing reasonable access guidance。
The second is loading speed, which is now a hard indicator for google. According to extensive industry data, if a page is loaded for more than three seconds, more than half the users will choose to shut it down. We will optimize core web-based indicators, such as condensed image sizes, consolidation of redundant codes, use of content distribution networks, etc. The goal is to keep the page open in seconds at the moving end, which is directly related to your conversion rate。
And there's moving the end. Now most searches take place on a cell phone, and google will think that your user experience is so bad that you're not ranked。
Keyword deep digging
A lot of people think it's a few trade words, but it's a needle. Professional services would be very detailed in the study of keywords。
We divide the keywords into different intentions. For example, there are words that are informative, and users just want to know what is a product; there are commercial investigative intentions, users are better compared to which company; and there are trading intentions, and users are ready to file. What we have to do is to set different keywords for users at different stages。
Data analysis is essential in this area. We'll analyze the words in which the competitors are ranked and where their traffic entrances are. The overall weight of the website is driven by precise sub-words, avoiding the highly competitive red sea words, through long-term strategies. For example, you sell industrial equipment, and the word direct equipment may take years, but if we do the maintenance of a certain device or the selection of a particular device, the effect may be months。
Content logic construction
Google now values the quality of content, which is often referred to as expert, authoritative and credible. It's absolutely not easy to find a translation software or a piece directly generated by a machine。
Based on the findings of the keyword study, we will develop an outline of the content. Each article addresses the practical problems of users. For example, when a user search selects a supplier, our articles give professional advice from a variety of dimensions, such as qualification clearance, site visits, sample testing, etc。
Details determine success or failure. The article will include real data support, industry cases and expert opinions. We want google to think that the article is really written by a man who knows how to do it, not a piece of junk that is all over the internet. The layout of the content will also be very thorough, allowing users to capture the focus even if it is just a glimpse, through the extraction of clear subheadings and core points of view。
Inline elements fined
Each page has a lot of hidden details. These are signals for the search engine。
Title labels and meta descriptions are the first front. The location of the keywords in the title, their length and the temptation to attract hits need to be repeatedly refined. The metadata description, while not directly involved in ranking calculations, determines whether the user will click on you on the search result page. We'll write a unique description for each of the core pages and increase the number of hits。
Photo optimization is also a focus. Google can't yet fully understand the picture as people see it, so we need to add text to the picture. At the same time, the relevant pages of the website are linked to a spider web structure through a reasonable internal linkage layout. This would not only increase the time spent by users on the website, but would also convey weights from high-weight pages to new pages。
External link construction
External links are like trust votes on other websites. In google's eyes, if you're being quoted on a lot of high-priority websites, you must have authority。
But the focus here is on quality, not quantity. The old practice of paying for thousands of out-chains of garbage has long failed. Exterior chain construction now favours resource exchange and public relations activities。
We'll look for high-quality blogs, news sites or industry media related to your industry. By providing high-quality inputs, a chain of return is naturally exchanged. Or by finding dead links to someone else's website, recommending our high-quality resources as an alternative. The external chain obtained in this way is very strong and can significantly increase the credit rating of the website。
Data monitoring and analysis
Seo isn't finished. It's a dynamic process. We need to monitor data through various tools to see if our strategy works。
We will be concerned about the volatility of keyword rankings. If the ranking of a word suddenly drops, we're going to analyze whether the algorithm is updated, the competition is working, or the page itself is in trouble。
Analysis of the sources of flows is also important. We need to see if the traffic coming in is accurate. If the traffic on the website has increased significantly, but there is no one on the information drive, it means that we have chosen the wrong keyword or that the content has not moved the user. On a regular basis, we will adjust the optimization to data feedback to ensure that each sub-input sees tangible outputs。
Conversion efficiency optimization
Many of the seo services deal only with traffic, regardless of conversion, which is actually irresponsible. If the flow is not turned into an order, it is a waste of money for the enterprise。
In the service, we observe the behavioral path of the user. What did the user look at when he came in? Where'd it go? Why didn't you ask for a button
By optimizing the ease of the questionnaire, increasing the number of client statements, and establishing clear links, we can make fuller use of existing traffic. Sometimes it is much easier and more valuable to double conversion rates than to double flows。
How to avoid a trap
There are many companies that do seos in the market, and prices vary widely. Some companies have committed themselves to the front page in a few days, which is basically a black hat and, although effective in the short term, the website will soon be blocked。
The real seo takes time because it is building trust. We need to avoid those service providers that talk only about ranking, not the quality of traffic. And watch out for those who say they have internal google resources, and google's algorithms are confidential and no one can be ranked through relationships。
The good service should be transparent, you know what they do every week, how the data on the website changes, and what the future plans are. Seo is a marathon, looking for a good professional team, more important than anything。
I invite you to communicate
These are the core elements of google seo services. In fact, the situation varies from industry to industry and from website to website, and specific programmes need to be tailored to reality。
If you are not satisfied with your website's current performance on google, or if you encounter bottlenecks in overseas market promotion, you are welcome to talk to me anytime. Together, we can look at what is currently available on your website and how to get more precise orders through a more rational strategy。
