In the context of the impact of the new coronary outbreak, the down-line passenger flow of the 4s in the car was hitSouth-east vehiclesThe acceleration of marketing changes led to the launch of a live online marketing series for "show by clouds". The south-east automobile has been broadcast live for the product call, the executives have been able to provide benefits to their friends; the national distributors have been active, the eight regions have been running online purchases in parallel, the multi-million dollar subsidy, the nine-heavy gift has been set off, and the professional is that the main bus station is talking, and the event has accumulated over 2. 6 million viewers and the intention is to order 1657。
Official feed room. Southeast car executives take the load and call
In recent days, south-east cars have been working together to learn about the motor masters and to launch an official live “nan kotsang” to watch the car selection for consumers' shops. In addition to regular car-type introductions, there is more south-east bus feed to read out brand history and deliver heavy-pound benefits to netizens - south-east dx5 limited-cost half-price! While watching the live broadcast, internet users are also given a lifetime gift of car shopping packages, dyson vacuum cleaners and ground sweepers. One hour of live broadcasting, the human atmosphere exceeded 150,000, obtaining leads and 621 orders。
The enthusiastic interaction of the netizens has brought the two sides closer, increasing awareness of south-east automobile brands and products and raising awareness of the product advantages, core technologies and business image of south-east cars。
The super-high official broadcast brought more attention and voice to the brand. South-eastern cars are also taking advantage of the flow of traffic and are actively promoting local distributors' “billion dollars and 100 dollars for the buying of the clouds” live group-purchase campaign, which aims at synergetic models and scale effects, and facilitating online marketing。
The distributors started a live national broadcast, and sales went up
South-east vehicles take the lead through official live broadcasts, leading distributors to turn on live webcasts and form a sales destiny community. Results in terms of dissemination of effects, fan breeding, etc. Are visible during the online, multi-channel gathering process。
On 21 march, the "billions of dollars for 100 cities and clouds" were synchronized in the eight war zones, with a total of more than 1 million live viewers and 365,000 live interactive comments, resulting in the performance of over 1,000 orders on that day。
In zhejiang kanda 4s, the main broadcaster and distributor are running simultaneously, the main caller is presented at the main broadcaster, and orders are drawn at the same time at the distributor's live broadcast, and the result is good diversion, which allows the distributor to reap many offers of advice and potential clients。
Xianxiang jin taifox distributors are invited to host a multi-million fan web host to broadcast live on multiple platforms. Over 2 hours of live broadcasts attracted a total of 630,000 viewers and over 50 were booked。
The live studio of shandong tseng 4s, in collaboration with a professional live team from shandong radio, has attracted over 230,000 viewers with excellent viewing and professional standards. Other promotional activities, such as time-bound killings, have created a live, live sales climate, with over 70 single-time orders。
The diversity of distributors is broadcast online, increasing the number of clue collections, increasing the stickiness of fans and broadening the distribution channels. In the future, more distributors will be involved in the boom of live webcasts of "close buys" to explore new ways of marketing online, to provide consumers with new ways of buying cars that are more accessible and efficient, and to build more mobile and interactive marketing。
A live campaign to build a destiny community
In contrast to other brands during the epidemic, which are dominated by official live broadcasts, where it has not become normal, south-east automobiles are one step closer to providing full support to distributors throughout the country for online marketing, and the south-east maincast project, which provides millions of incentives to marketers for the use of live broadcasts for the collection of customers and the sale of vehicles. Since march, more than 100 south-east car dealers have maintained a daily live broadcast saying that there were more than 900 live broadcasts, with a total of over 65,000 minutes and a total of 1. 33 million viewers。
The rapid adaptation of marketing behaviour, from official to distributional live broadcasts, from single-area to national coverage, reflects not only the understanding and importance attached by south-east cars to online and young marketing, but also the synergy between south-east automobiles and distributor partners in understanding and working together。
Next, south-east automobiles will continue to be marketed online, increasing their preferences, increasing their impact on live broadcasting, and providing consumers with more benefits and preferences through a variety of activities, including red packs, more generous gifts and half-priced car shopping. South-east cars will also be associated with good sales consultants, product managers and after-sales service specialists from regional distributors, coming from behind the scenes to build their own “live web red”。
