Part i: to individual countriesOperationChannelsName it。
Part ii: how should we find a channel? How do you judge good or bad
Part iii:FinanceFrom mediaFor example, a vertical channel inventory。
Summary
In the case of the author, who has operated a certain financial and economic field, the source of content is:
Mainstream parallel channels: micro-public, weibo, headline, 100, netite, fish, penguin, etc
Vertical channels: the headline of the new wave, the treasure (east wealth network), snowball, etc
Other platforms: himalayas, dragonflies fm, knowledge, books, etc
How to operateInvestigations
It is undeniable that vertical channels tend to attract a large number of target users, with the tigers' sports forum, tigers' sniffing, polar park concentrating audiences in various fields and first-hand information。
Rather than being a part of a confused web of wi-fi and wi-bo, operators should explore new channels of specialization. This is the best way to increase exposure in the short term and increase the impact of the network from the media/products. And the sooner you get to the new channel, the more resources and outreach you take, the more your fans accumulate as they develop the platform。
However, prior to the extension of the channel, it is important to conduct a relevant survey to see what interest the user of the channel is in order to fully realize its value. In the area of finance and finance, the concentration of the population is mainly concentrated in snowballs and eastern wealth net shares. The former are known to be 985 cuisine, while the latter are places of convergence of older shareholders, which are distinct from each other. How, then, should channels be found as a fresh start in the field? How can it be judged that it is worth the time to operate? First, of course, we need to look at where the users in our own field are concentrated and ask the relevant questions:
What is the context of the channel
What are the number and characteristics of users of that channel
What is the trend in this channel? Is there potential
Is it compatible with the crowd of this operating account
Are there features? How
I'm sorry
Channel background. Cover users
Knowledge of channels, survey of home page views, length of browsing, app downloads, etc. It is important to view this data over time, reflecting the value of the channel for content output from the media. In the case of the financial media, the erie data survey was selected and the financial information website ranked. The number of people covered and the number of times visited by each financial website are as follows:
It can be seen that eastern wealth, wealth, the phoenix network, the same flower, the new wave, the internet, snowballs, the fox search, etc. Are excellent in the financial field. The corresponding media channels are: fortune, penguin, phoenix, new wave, pipeline, symphony, net ey, snowball, fox search, which basically has some information about the distribution channels themselves. Of these, penguins, winds, netite and fox are not considered vertical channels。
In addition to the web site, there is a need to focus on the use of apps, which have their own aps for eastern wealth, co-falsing, communications, snowballs and the new wave, and which are also channels for the placement of articles. Because of the different app positions, for example, eastern wealth and snowballs exist to discuss community-by-show functions and are mainly dominated by functional shares, vertical channels differ。
User identity
In the case of eastern wealth, co-flows and snowballs, the following figure shows clearly the characteristics of the user. The same-flowered, eastern wealth users have a higher age level of loyalty and more free time; snowball users are younger, concentrated between 25 and 35 years of age, highly interactive and easy to reward。
Targeted outreach channels based on age characteristics of operational accounts, user characteristics and related outreach plans. Rational allocation of operational time, operational priorities, etc., based on user characteristics, focusing on the platform and content。
1) same flower
2) east wealth network
Snowball
Channel development potential
It is important for developing platforms to have access as early as possible. It is not only the short-term benefits of the platform, but also the time lag. In the case of content-outputed media platforms, most of them can actually bind to public names or headlines, and it is easy to distribute them with a single key, such as a new media regulator。
In addition, the order and focus of the platform's operations can be seen in terms of functionality and platform announcements, such as the slowness of web-like symbols that have been dropped by many media outlets, the importance they attach to the original protection of authors alone, and whether individuals are easy-to-wire brains or easy-to-use products。
Financial and vertical channels
At present, there are many new stars in the financial and vertical fields, the blue whale reporters union, wall street news, etc., which are very good information platforms, but they have a high threshold of presence and are not friendly to ordinary self-media writers. Select the four financial platforms described in part ii to form a table。
East wealth network. Wealth
There is a concentration of people, a high level of reading, a community with a share。
But eastern wealth securities, choice data, day-to-day funds, etc. Have unique liquidity channels。
Third party capture, reward, advertising。
The "fortune" is a financial and economic media platform launched by the east wealth network and is fortunate to be the more invited author. And snowballs are less interactive than the response rate of the users inside. Third-party capture can be tied, and because we're familiar with dong cai's operation, the amount of reading after the article has been exposed to the editor is considerable. "closed performance is essential"
In addition, the possibility of working with east timor securities from the media is a unique source of liquidity for internet issuers, with a fee-splitting and year-end dividends in addition to effective opening incentives. The fortune contains a large number of fund institutional accounts and the accounts of fund managers, all of which have different pages, and the fund should operate in other profitable ways. The account number is marked in the article with the choice data and can apply for a free trial database。
Snowball
