External links are important for website optimization. Both 100-degree optimization and google optimization in english can increase the ranking of keywords, increase the number of entries, increase the weight of websites and increase website traffic. However, not only is the outer chain quantitatively large, but quality is also important. Therefore, in optimising the seo, we need a deep understanding of the concept of the outer chain and its rational use. Next, 301seo extra-chain generation is shared, how to judge the quality of the extra-chain and how to find high-quality outward-chain resources:
First of all, we need to know what the outer chain is, which is a term for search engine optimization, which is simply a link to your website, or a reverse link. The search engine spider climbs the link on the internet, through which it climbs to the content of your website, and it is likely that your content will be captured and indexed。
What is the main form of the outer chain?
1. Anchor text links: links with keywords or statements, click to jump to the link page。
2. Hyperlink: a link with a url can also jump by clicking。
Naked links: similar to pure text, it looks like a url but clicks without response。
Since an extra chain can increase the ranking of keywords, increase the weight of the website and generate traffic, it can be said that it is important for a site, how should we find the right outward chain resources?
1. Use instructions: enter a link in google: + blog or forum, and the results of the search will include a platform of resources associated with the description, which will then be collated。
2. Exchange with others: exchange your resources with other website administrators to maximize the amount of resources
Forum sharing: take note of some seo-related forums, and from time to time some outreach resources are not shared, but they need to be screened for useful purposes
4. Analysis of competitors ' websites: this is a simple and direct way to find resources. In general, the resources available to the counterparty can also be used directly, and they are largely filtered and mostly directly accessible. It's very practical
1. Ahrefs
Ahrefs is a powerful seo tool that helps you find high-quality external links and analyzes the strategies of your competitors. Use ahrefs to identify websites linked to your competitors and analyse the quality and value of these links。
2) semrush
Semrush is another very popular seo tool that helps you with keyword research, competition analysis, external link analysis, etc. Use semrush to identify websites linked to your competitors and analyse the quality and value of these links。
5. Procurement resources; direct purchase of off-the-shelf resources through a number of trading platforms
The way in which the outward chain is found is described, and when resources are available, they also need to be screened, and they play a crucial role in the ranking and flow of the website as one of the important instruments for the optimization of seos. However, how to evaluate the quality of the outer chain is a complex issue that needs to be considered from multiple dimensions. So what are the criteria for determining the quality of extra-chain resources?
1. Domain name authorizations for websites
Domain name authority refers to the weight and influence of the website throughout the internet. It can be assessed through indicators such as alexa ranking, domain name permissions (da) and page permissions (pa) on the website. Usually alexa ranks within 1 million, and das and pas have higher authority over 40 sites。
2. Content rights of websites
Content authority refers to the relevance and professionalism of the content provided on the website. It can be assessed through indicators such as quality of articles, originality, commentary and social sharing. In general, the more professional and valuable the content provided by the website, the higher the authority。
3. Web link privileges
