Central civilization office
Ministry of culture and tourism
National radio and television authority
National internet information office
About regulating the reward for live webcasts
Views on strengthening the protection of minors
In recent years, the rapid emergence of new businesses via live webcasts has played an important role in promoting industrial development and enriching cultural supplies. At the same time, the lack of responsibility for the main subjects of the platform, the poor quality of the anchor, and the lack of performance of the reward system have become more frequent, leading to the intoxication of minors, their participation in reward, serious damage to their physical and mental health, and many social problems, which have been strongly reflected by the public. With a view to effectively strengthening industry norms for live webcasting and creating a sound environment for the healthy development of minors, the following observations are made in accordance with the laws and regulations of the people's republic of china, including the law on cybersecurity and the law on the protection of minors of the people's republic of china。
I. General requests
It is guided by the core values of socialism. It focuses on the protection of minors. It is guided by the problem, has a heavy hand, has both the symptoms and the symptoms, has a comprehensive approach, has a coordinated approach and has a coordinated approach. It has strengthened its efforts to address the responsibilities of the various parties, set up mechanisms for long-term regulation, effectively regulate the live broadcasting order, resolutely curb negative trends and industry disruptions, promote the orderly development of the online broadcasting industry and create a healthy web-based environment for civilization。
Ii. Working initiatives
1. It is prohibited for minors to participate in a live reward. The website platform should uphold the principle of the best interests of minors, improve the mechanisms for the protection of minors, strictly enforce the requirement of real name, and prohibit all types of reward services such as cash filling, “gift” purchases and online payments for minors. The website platform is not allowed to develop functional applications to attract rewards to minors, nor are it allowed to develop various kinds of “gifts” that induce the participation of minors. The website platform was found to be in violation of the above-mentioned requirements, and measures such as the suspension of the reward function and the closing of the live broadcast operation were tightened。
2. Strict control of minors in their broadcasting. The website platform should strengthen the registration and auditing of the accounts of the anchor, not providing web anchor services for minors under the age of 16, and for minors between the ages of 16 and 18, with the consent of the guardian. (b) to strengthen day-to-day supervision of the use of the so-called “web-red children” live for profit, to take strict measures to deal with the irregularities and to hold the relevant website platforms accountable。
Optimizing the upgrading of the “youth model”. The “juvenile model” is a useful method that is carefully selected and suitable for minors. Building on the existing “youth model”, the website platform should further optimize product models and content presentation and continuously increase the availability of live content for minors. Strict content clearance procedures, staffed by specialized clearance teams appropriate to the size of the operation, are used to select the best and eliminate the “triangular”, so that parents are reassured, children are satisfied and society is well advised. Optimizing the configuration of the mode by making it visible on the front page, enabling young people to identify and monitor their parents, and prohibiting the provision or disguised provision of various types of “star chase” services and filling rewards。
4. Establishment of dedicated service teams. The website platform should establish an exclusive customer service team for minors, giving priority to receiving and dealing with complaints and disputes concerning minors in a timely manner. In cases where minors are offered a reward for using adult accounts, the website platform should be checked in a timely manner, while protecting privacy, and the refunds are required. Strict measures have been taken to address the website platforms that provide reward services to underage users, as well as brokers and network hosts who are aware that the user is a minor。
5. Normative priority functional applications. The list, the “presentation”, is an important functional application that attracts young people's “panel” interaction. Within one month of the publication of this opinion, the website platform should completely remove the reward list, prohibit rating, leading, recommending, and prohibit ranking of users on the basis of the reward scale only. Strengthening the normative design of the name and appearance of the gift should not induce users by exaggerating displays, rendering effects etc. Strengthening security assessments of new applications of new technologies on-line and not on-line for all functional applications with a reward as the sole criterion。
Strengthening peak time management. The time between 20 and 22 hours a day is the peak of internet access for young people and an important time to regulate live webcasts. The website platform does not have more than two “mcpk” live spots during the peak hours of the day, does not have a “pk penalty” link, does not provide a technical means of achieving the “pk penalty” and does not induce misleading minors. The website platform should be offline after 2200 hours a day for services under the “adolescent model” and should not provide regular mode openings or disguises to guarantee adequate rest time for adolescents。
7. Strengthening web literacy education. Schools are encouraged to educate on the safety of minors ' networks, culture, behaviour and protection skills around cyberethics and codes of conduct, cyberlaw concepts and codes of conduct, capacity-building in the use of networks, security of personal property, etc. (c) to provide guidance to the guardian of a minor to study the internet on his/her own initiative, and to strengthen the education, demonstration, guidance and monitoring of the use of the internet by minors. - support for awareness-raising activities among all sectors of society, with a view to improving the quality of the minors, their education and their physical and psychological well-being。
Iii. Organizational leadership
1. Awareness-raising. The platforms in each sector need to be placed on a high level of “shaping the future” with a deep understanding of the vital importance and urgency of webcasting norms, strengthening the protection of minors, and integrating them into their important work agendas, taking into account practical refinements of work measures to ensure that mandates and requirements are met。
2. Enhanced coherence and coordination. In accordance with the principle of who is responsible and who is responsible for hosting, a multidisciplinary, cross-sectoral and collaborative work is structured to create an integrated, well-coordinated and accountable regulatory synergy. A robust whole-chain system for the protection of minors is built by adhering to the issue orientation, highlighting key links, and paying attention。
3. To hold the parties accountable. To guide the website platform in carrying out its primary responsibilities, implementing the relevant policy and regulations in good faith, and improving the institutional requirements for account registration, qualification, day-to-day management, and disposal of irregularities. Brokers are urged by law to organize, produce, market, etc. Education leads network anchors to raise awareness of compliance and the quality of integration and actively produce and disseminate good cultural content that is consistent with the core values of socialism and reflects the new climate of the new era。
4. Conduct inspections. Establishment of an inter-departmental coordination mechanism to strengthen situational communication and analytical research to facilitate implementation. Superintendency of key website platforms to ensure that quality assurance is completed on time. The aim is to develop a long-term working mechanism, to conduct routine supervisory inspections and to develop timely solutions and solutions based on emerging issues。
