Friends of the marketing website know that seo optimization is a good thing, and that it allows the ranking to go up and the visitors to come out. But it's not easy for the seo to do it with the right skills, otherwise it doesn't work, it's a waste of time. Today, let's talk about the practical skills of seo optimization, and help you bring up the rankings and the number of users
One, you have to choose the key. Don't take any chances
The first step of seo is to choose the keyword, which is a technical job. Many people either stare at the word “mechanical” like “furniture”, which is too crowded to compete; or choose a super-cold word, such as “salvation price for small wood furniture in guangzhou”, which turns out to be unsearched and busy。
How do you choose a keyword? Don't talk about it with your feelings. Google's keyword planner or queries search for good, competitive words. For example, “mechanical equipment maintenance techniques”, which are not as difficult as the flow. The choice of words also has to consider how the user searches and the words spoken, such as “how the equipment is maintained”, which is much more useful and optimized。
After the word is chosen, don't forget the layout. On the first page, there is the main keyword, there is the long end of the page, and the title, the beginning, and the body of the article is in the natural area, but don't push, google does not like the writing of keywords。
Ii. The content has to be good. Users have to watch
Keywords have been chosen and the next step is content. Google's so smart now, it's not just about what you write, it's about how users like it. If you're dry, or you're a commercial, the user comes in for two seconds and jumps in a scary way。
How do you write it? It's from the user's perspective. For example, when someone searches for “mechanical equipment”, he may want to know the points of the purchase, and you write down “power, brand, after sale” and so on, so on and so forth. The articles need to be organized, with clear headings, short paragraphs and easy to read. It's better to add some pictures, forms, whatever. It doesn't look boring。
And don't copy the original. Google captures the repeat, lowers the weight and kicks you out. It's written with your own experience, like, "how southern moist devices can rustling," and this exclusive, dry user likes it, google likes it。
Three: the website is fast. Don't keep the users waiting
The speed of the site, which many people don't appreciate, really influences the ranking. The page is slow, the user is waiting for five or six seconds, and as soon as google sees you jump out, it's natural to push you down. Now google has a "core web-based indicator" and slows to dial points。
How do you speed it up? Start with google pagespeed insights, see what the problem is. Common problems include too many pictures, broken codes, slow servers. Pictures are kept below 100 kb, the code can be streamlined and the servers are not cheap, and they are specious. It's fast, it's good for the users, and it's natural to rank。
Iv. Make the move. Cell phone is big
Now google is the mobile priority index. Let's see how you move. Cell phone users take over the flow, and if you move the end, it's not gonna work. What are you talking about? The layout's a mess. The buttons aren't lit, the load's slow, the users can't run
How do you optimize the moving end? Use google's mobile-friendly test to see where it doesn't work. The page needs to be simple, the buttons big enough to load fast. Don't just stare at the computer. Cell phones don't feel good。
Five: the outside chain has to be of quality, so don't play around
The outer chain is an important part of the seo, but many people are mistaken and think the more the better. Used to be a waste forum, a low-quality link. Now google doesn't eat that. Low-quality external chains can get you punished。
How to fix the outer chain? Quality is more important than quantity. Find web sites that are relevant to the industry, such as forums, blogs, and leave a link. It's better to write something and let someone take the initiative to chain you, like a “end guide for equipment maintenance”, which others think is useful and will be quoted. I can't do that. I'll analyze the outside of my opponent's face with an inquisitive cloud。
Vi. Structured data needs to be used. Google likes it
The word structured data sounds tall, but it's not that complicated. In short, a “label” is added to the web content to make google more understandable. For example, using the schema tag to tell google "this is the product" "this is the tutorial" makes google reptiles easier to capture and rank。
How? There are a number of free tools available online to generate structured data codes that can be added to the curriculum and website. For example, the product page is priced, graded, the article page is marked by the author, the release date, google is clear at the glance and displays are more effective and user-oriented。
Vii. User experience is strong, so don't look at rankings
Seo is not only for ranking, but also for user access. Google values user experience. What's user experience? It's because the users come to your website, they feel good, they look good, they don't want to go。
How? Apart from speed and mobility, the website needs to be navigationally clear, so don't let users know where they are. The content needs to be interactive, for example, by adding a message at the end of the article, “do you have any questions to welcome” or by putting a recommendation to the relevant article to allow users to wander more. The page design is not too fancy, it's very simple, it's the best, the users look comfortable and stay long, and google gives you extra points。
Viii. Data needs to be seen and optimized
The seo doesn't just do it. It's got to keep an eye on the effect. A lot of people don't give a shit when they're done. Google analytics needs to be used to see which keywords have a high jump rate, which page traffic is high, and which key words have been converted。
For example, high drop-out rates can be either non-existent or slow, allowing for data analysis. The queries cloud will also help you to see which keywords have customers and which are chicken ribs, staring at data adjustments, and don't fuck around. The seo job has to be done in the right direction。
Nine, be patient. Don't pick up the picks
Finally, a mental problem. Seo's a slow job. The new station may have been quiet for six months. A lot of people are losing confidence in doing what they do, and they think, "it's harder than advertising." but as soon as the ad stops, the seo gets a long meal ticket。
How? Set yourself a small target, like “10 long endings in three months”. When you see a little ranking up, your mind is steady. Seo, this thing, it's gonna pay off. Don't go halfway。
Summarizing: skills are right, rankings and traffic double harvests
The seo optimization is not that simple, and the keywords, the content, the speed, the movement end, the outer chain, the user experience, the analysis of the data are the same. The skills are right, the website ranks are up and the number of user visits is up. Google's not that hard. If you do it with your heart, the traffic will come sooner or later。
Do you have any good ideas for seo? Or something. You're welcome to talk to me. Let's do something to make the website better
