It's so hard to start, because at first you don't know where to start, and it's easy to die when you have problems. If you have a teacher or a friend to guide you at this point in time, you'll be in a hurry. It's not hard to learn the seo, but it's counterproductive to find a way. So what is the knowledge to learn from seo as a newcomer? Today, chief will talk to you
1. What's the search engine
Chinese search engine: 100 degrees, 360, yahoo, search, search, dog, medium, search, search, and so on
English search engine: google, yahoo, etc
So what else do we need to know about these search engines? There is also a need to understand the style of the results of each search engine, the rationale and capture strategy of each search engine, and the ranking algorithm of each search engine's website. We're doing seo to get our website to the first page of the search engine, to increase website exposure and thus to attract hits. Bringing sales orders for profit。
2. Rationale for the search engine
We'll give you a hundred-degree analysis of how the search engine works. Yesterday i answered a similar question. The principle of 100 degrees of work is divided into four steps: climbing, capturing, pre-processing, ranking。
I'm not going to tell you everything. I'm just going to summarize the work and make it easier to understand。
Note: the 100-degree search engine capture program is called the 100-degree spider and the english is called the baiduspider
Crawl: a path to your website for the search engine. So this path is what we call a link. New guy understands the domain name of the site. How do we get the path? There are many ways. It is possible to submit links to the site on the 100-degree platform, to the catalogue website, or to post them on the high-flowed site for external links, and to exchange friendship links with some station chiefs. These methods will allow 100 degrees to climb onto your website。
Capture: once the baiduspider climbs to the site, you start to grab what's on your website and return to the 100-degree database. The contents are text information on the website page, as well as images with tags. Flash, js these hundred degrees are not needed。
Pre-processing: once the data is captured to the database, the database will be compared 100 degrees. If there is relevant information in the database, the database does not store this information and discards the other pages. That means that the 100-degree database only stores what it doesn't have and does not like copying paste. So the originality of the content is important, and any copying of pasted content is completely meaningless for seo optimization. Even if you often copy paste, it'll make 100 degrees of your website uncomfortable, affecting the pick-up frequency of biduspider. It's about ranking。
Ranking: once the first three steps have been completed, all industry websites will be ranked 100 degrees. Which one's ahead, which one's behind. In general, the number of high-quality external links to the website is prioritized according to its weight, the relevance of its content. The 100% weight is a 100% measure of a website from 0-9. The larger the number of sites, the greater the recognition. Web portals such as fox search, new wave and net easy have a very high weight, and the ranking is very high. The number of independent ip visits to the website can also affect 100% weight。
3. Learning about web pages
To be a qualified seo practitioner, web-based knowledge is essential. While seos do not need to write codes to a large extent, readable codes are skills that must be acquired. Web labels, the three elements of the web page are the concept of regular contact of our seo practitioners. The common three elements of the web page are title, keepwords, desCription
Basically, that's what new players have to learn. The seo is an ongoing job that needs to be sustained and must not be able to catch fish for two days. If there is no strong self-study capacity, it is recommended to study at seo training institutions。
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