Google seo rankings in the context of foreign trade promotion are difficult for many enterprises because they do not understand seos and do not have a professional team, leading to delays in rankings because of the lack of systematic and specialized methodological skills, even though there are some seo jobs, such as publishing articles. Today's cloud network is sharing a simple business based on 12 years of google optimization。
I. Clarifying keywords through search intent
An enterprise needs to study the true search intentions of the user to meet the demand, and lock key words with purchase needs and intentions to bring more information and orders to the enterprise. It is therefore necessary for enterprises to classify keywords by search intent into business categories for information (to obtain information or advice) (to investigate products) and transactions (buy, cheap, price). A reasonable distribution is then made according to the type of keyword and the page content。
High-quality content
The content of the foreign trade website is key to retaining users and is a central factor in raising the ranking of the website. It is therefore suggested that the content should be built around the theme and address user problems or concerns. Regular updates of products and news segments are carried out to enhance the website's activity, attract google spiders to the site on a continuous basis, and to improve website intake and ranking。
Iii. Title and description settings
Title and descriptive labels appear on the google search page, affecting whether users are interested in and clicking on the page, and therefore not only google seo requirements, but also user search intentions and user experience. It is therefore recommended that the setting should not overstretch keywords and that, while attempting to pre-empt keywords, they should naturally be integrated into the title and description. Also controls the length of characters to avoid being cut off during display。
Iv. Optimizing url
Url must be static or pseudo-static when setting up, do not use dynamic url and include keywords to the extent possible, and try to display the hierarchy of the site, be careful not to add special symbols and be as brief as possible。
