Cowboy, today
On 12 december, the day before, a public announcement was published, in which the acquisition was made. Through this acquisition, the literature is used to supplement the animation capacity and to form a complete ip industrial chain for online, animation and video production。
Soon after the opening of the 12th day, reading stock prices rose rapidly by 12 per cent, and the market apparently gave high recognition to the acquisition。
The acquisition also reflected new ideas for recent changes in the context of the pre-advocacy pcg (platform and content business)。
I. Sub-company muscle gain
It was not the first time that the group's business was transferred to the major shareholders for the purpose of placing the message in the subsidiary。
Since its inception, the information has been constantly injected into it of industrial resources to assist in the development of a complete ip industry chain。
In 2015, based on the acquisition of great literature, tette set up a new corporate reading group, which began with a well-known web platform such as the chinese language network, the founding chinese language network, the chinese books college and the red sleeves。
November 2017, at the port of landing. The second year of the market was marked by a 15. 5 billion-dollar acquisition of the news media, the second largest shareholder of which played a key role。
As a result, readings began on a purely web-based platform, with a visual production capability and an initial expansion of the ip operational structure。
In 2022, the advertising industry was restructured, and the original ip visualization development was placed under the responsibility of the xinjiang media under the banner of reading, reading and visualization, and the commercialization of the ip was further enhanced。
The announcement, which led to the presentation of the comic book, led to the creation of an ip-wide value chain based on online literature, including comics, animation, video production, etc。
Strength corporation, marginal organization innovation, is a unique way of communicating responses to major corporate illness, in addition to the racer mechanism。
For more than a decade, two of the most famous “ace products” have come from teams outside shenzhen headquarters. Wei-shin comes from the guangzhou research and development centre, and the king's glory comes from the masters team。
In 2021, the reading group presented its vision of creating “the most valuable ip ecological chain for creators, becoming the world's top cultural industry group”. It was in support of its vision that the group industry was transferred to the paper as a major shareholder。
The fragmentation of the organization, the enhancement of innovation capabilities and the injection of high-quality resources, while the group takes on additional support tasks, becoming another innovation path unique to telecommunication。
The “two-twin” structure
The support for reading is, more precisely, from the pcg (platform and content business)。
The resources injected into the readings, the film industry, and the animations came from the pcg. The pcg was founded in 2018 to carry out 9. 30 changes. It has a wide range of activities, including televised videos, qqq., browsers, news bulletins, sports, animation and cinema, and is the main carrier of the digital content industry。
Compared to several complex business structures at the beginning of its existence, the launching of the pcg is becoming thin: the transfer of the subject of the tv industry to the cdg (the enterprise development enterprise) and the downscaling of micro-views, the closing of the apps such as the goose spelling, the flying nucleus, and the watching of the post ... The remaining business is beginning to seek new changes, the launching of the news service's “performance route”, the 20th anniversary with a new posture, the launching of the video as a “art + technology”-driven story, and the launching this year of a plaque such as the three body's long season
After several years of restructuring, the pcg line of operations became clearer: the social platform of qq, the platform for the broadcast of video, the information flow platform dominated by the qq browser, and the information platform for the transmission of news. The pcg forms the business structure that is dominated by the following channels of travel, while the development of products upstream of the cultural vertical track, such as music, animation, and internet texts, is more concentrated outside the group。
The successively adjusted pcgs led to structural improvements in operations. In 2022, the main operations under the pcg were all lost and lost, making billions of yuan overall in the absence of a favourable external environment。
Pcg has also been strengthened to support extra-group cultural products. For example, nine of the top 10 on the televised comic book have been adapted to the ip. At the time of the announcement of the acquisition of the sms, it was also announced that further cooperation would be extended with the sms distribution, cloud services, etc。
Groups and subsidiaries form mutually supportive “two-twin” structures at the operational level. Changes at the organizational level are ongoing。
Iii. Leaders on the war
In may this year, the management of the reading group was restructured and hou xiaonan succeeded as chief executive officer of the reading group. At the same time, he has not resigned from another position and is still a senior manager of the pcg. This will facilitate strong and effective operational synergies。
Hou xiaonan is no exception. Over the past few years, changes have been made in the system of executives that have been introduced to the pcg, ranging from intra-group shifts to cross-bg and even outposted to subsidiaries, such as chen ki-hong, liang, yao xiaogang and lin songtao。
From the inception of the pcg, a partnership system was established at the executive level, sharing of benefits and responsibilities and promoting rapid integration at the organizational level. Partnering has become an important management innovation in the vast organizational changes that have taken place。
Organizational integration is only a means, business breakthroughs are the purpose of organizational change, and pcg's partners are the pilots of change. In april 2021, liang jing resigned as head of the qqq quartet and became ceo of the totet music and entertainment group. From group to subsidiary, resources are reduced but space is increased. After the sorghum entered the channel of music and pushed for reform, the latest financial report showed that online music-paying users reached 103 million, that arppu (average income per paid user) had grown for six consecutive quarters, and that revenues from online music services as a whole had grown strongly, accounting for nearly 70 per cent of total income, reaching a record high。
The success of liang jing's musical performance has also led to positive feedback on management changes to the cpg, further contributing to the acceleration of the action of the ppg executive “to the battlefield”. Following liangju, vice-president lin songtao became chairman of tigertoo in may 2023; in the same month, the management of the reading group was restructured and hou xiaonan succeeded ceo。
How to make elephants dance is an organizational management practice that enterprises have to experience when they grow older. The first generation of china's internet companies, tete, ali and jingdong, all went through the same test in 2023. Changes in different companies, on the other hand, are based on their own business culture and have different paths。
Change is still going on in terms of arraignment. Whether it is to support the innovative development of subsidiaries or group-level weighting, and to enable senior managers to adapt to the best state in the field, it is to counter the growth of corporate entropy and to allow large bodies to become flexible again。
