It's for a friend who's fighting on a treasure hunter
Ma yun, founder of the ali baba group, once said, "any single business opportunity comes through four stages -- 'i can't see' 'i can't see''."
The market size of the internet purchase market reached 3. 6 trillion yuan in 2016, especially in 2016, when the treasure scats traded 12,749 million yuan in a single day, which has clearly revealed a point: whether you can't see, or you can't see, or you can't read, or you can't. In the face of burgeoning e-commerce, it's a very good choice!
The reference to e-commerce, peddlers and pediatric cats cannot be ignored, as they are almost the number one in the country's web-shopping list for years. For example, at the end of 2014, the net had nearly 500 million registered members, more than 120 million active daily users, 1 billion online commodities, and the net accounted for 95. 1 per cent of the market in our c2c market, and 85. 1 per cent of the market in mobile phones. To date, 4. 67 million direct jobs have been created by the bmn。
As skycats specializing in b2c operations, the platform includes almost all the famous brands of today, while skycats and treasures share user resources, which means that registered users of the treasure net can buy from skycats seamlessly. So far, skycats have more than 400 million buyers, more than 50,000 merchants, more than 70,000 brands and numbers are constantly being updated。
The size of the treasurecat makes the industry on the treasurecat platform spectacular. Another problem arises: when users log in, how can they sell their shops and goods in front of the target users, by using their platform?
In fact, from the source of the traffic in the shop, there are two ways to do this: the first is to share the link from the product details page outside the poppy cat station, for example, in a blog article, when someone sees the blog article and clicks on the shop's product link, and if the user needs the shop's product, a deal can be made; another way to do this is for users who are going to shop on the treasure cat to search for it in the skycat station, and then buy it on their own。
By comparison, users are more interested in purchasing a particular shop and product by searching inside the station, which results in a more accurate flow of shops; the flow of access to the shop from a link outside the station may not be ready for the user, and even if occasionally clicks into the shop, it may close the page and, of course, not preclude the purchase. In practice, the sales of shops are more dependent on in-station searches, while off-site traffic is a useful complement。
There is a similarity to the operation of an underground physical shop, where a store is bound to be sold. If there are no visitors to the shop, the sale of the shop cannot be said to be excessive if the group purchase is excluded. On this basis, no friend who runs a petat shop would wish to see more traffic, especially precision。
In general, there are two main ways in which shops can gain access to traffic: the first is through payment flows, where shops are involved in the promotion of diamond shows, straight-through cars, treasure hunters, etc., which, while offering some opportunity to present their stores and commodities, is costly and, if the costs of the shops are poorly controlled, may lead to a busy and even prohibitively high cost of extension; the other is free traffic, where businesses, through seo (search engine optimization), make their shops and products more suited to the rules of the in-station search engine for ranking, so that when users search keywords for shopping, they can have a good ranking on the search result page, attract customers to click and form a store flow, and when customers access the shop in this way, they do not have to pay any promotion fees to the podcat platform, which is a natural search stream。
Indeed, in the customer search results, there is a great deal of information about shops and products, and how does the treasure cat search engine actually select some of the stores and commodities from it? For businesses, how can their shops and commodities be ranked competitively, and how can user flows be converted into purchases and conversion rates be increased? This is a question to be addressed in this book。
Moreover, all the friends who are fighting for the treasure cat will not be studying seo just to get a good ranking, but more about how to use the poppy cat seo to get the shop free of charge and to successfully sell the product, so that the seo’s effects can be realized。
In this context, the book aims to teach needy friends the skills of seo, and to help you to maximize the impact of seo, and to help make the shop a star shop with "ranked, flowing, sales, reputational" and real high-end sales, helping you to roll around and climb on the poppy cat platform and refresh your performance。
The book begins with the introduction of seo, a step-by-step approach, from the spo search engine to teaching you how to start a shop, i. E. How to make your shop attractive and competitive, and then go to seo in the spo station. It also describes the big data analysis and dissemination tools on the spo platform, and the seo outside the spo station, and then, by describing how to use the sio to build the blast money, and finally, how to upgrade the inscriptions and brand them in order to achieve the highest level of seo, i. E. By putting in place and refining the steps of the user's search, so that the shop can no longer use its downfall。
