The day before yesterday, a small colleague, a newspaper from the capital, had just come back from europe, prepared to write a piece, found mr. Zhan, and wanted to give an idea. What's the story? Come on, if you've been retired for years, you'll be no stranger to writing. So, little a. And old jan, there's this conversation。
Little a: teacher zhan, this time, we are going to europe to study the production and marketing of infant and child formula. After more than a dozen days, several countries were transferred, and upon return, an in-depth review of the milk powder was prepared. Jj: oh, good boy! You don't have to pay for a tour. Look at this. But the milk powder problem, it's broader. What are you going to write? What's the subject? Little a: the theme is, what's the reason? Jjb: what is the reason you think? Small a: we have made some analyses for three main reasons: one is a manufacturer, two is a customs tariff, and three is a middleman, which leads to higher domestic prices than abroad。
Jj: there is some truth in your analysis. But i don't think that's the point! There's a price increase for manufacturers, tariffs, brokers, and it's reasonable, but can we raise it from $100 to $300? It's impossible! I see a figure that, as of 1 january last year, retail packaging formula powder for infant and child food has been reduced to 5 per cent of the price of the product, which is already quite low in relation to countries such as the united states, korea and india. So, with 50% of the chain, 150 dollars would be all right; 180 to 200, top of the line! Little a. J., then why is it so high that even those foreigners in europe who talk to us find the chinese market incredibly out of control? Jg: i think the key to the problem is demand. Little a: demand? What do you mean? Mr. Zhan, please give us some details. Jg: what determines the price? Ultimately, it is the demand that determines it. The stronger the demand, the higher the price. This is a fundamental principle of economics. For example, for a tv show, why is it so expensive and expensive, and some old actors don't even have to pay for the show? No matter how many reasons are analysed, in the final analysis, there is still demand. Too much fresh meat, too crazy, too much demand, and the price is high. There are fewer chasers, or even less, and the price must have fallen. Xiao a: does this have anything to do with milk powder? Jg: of course, it's a big deal. Because it's all a principle. It's about demand. Why is the demand of foreigners for branded milk powder so great? Look carefully, there's two reasons for this. One is, we got ourselves into this. How many children were killed, how many people were frightened, how many brands were destroyed! The other is that his child is too expensive. It's almost all one today, even if it's two, how expensive? What's it gonna cost you? Go to the store and buy milk powder, big foreign brands, domestic brands, all over the place
Little a: yeah. At least two major foreign brands depend on security and quality. Jg: yeah, think about it, security and quality. We all have a foundation in our foreign brands. Can we trust them? But what about our country? Which brand already has the credibility and trust of a foreign brand? I'm afraid not. Little a: but i have a different idea about that, mr. Zhan. I've been in the dairy industry for years, and i know that some national brands like jun lok po, cranes, elia, safety and quality can definitely compete with foreign brands and even win! But the same quality is at different prices, and it is unreasonable that the price of a national card is less than half or even a third of the foreign brand. Jj: what is the basis for your argument that the security quality of national product plates is comparable to that of foreign brands? Little a: of course! I've interviewed jun lobo many times, for example, from milk sources to formulas, from production to testing, all in line with the world's best, or even the best, demands. The company offered to make sure that it was “first in four worlds”. The first trip to hong kong last year and the second to macao this year were very positive. Jj: i'm sure that's true. But you're a reporter, you know the situation. What about consumers? How many people can see a story from the breadth of the spread? In terms of the depth of transmission, even if you read your stories, can they understand so much? Whatever you say, they don't see it, will they? Now, in our country, the media, business and trust are at stake, and there is a process to be fully convinced! Little a: that's true. Rebuilding credibility is too urgent! Mr. Zhan, i understand what you mean, because consumers have a much higher level of trust in foreign brands than domestic brands, so the desire and demand to buy is strong, and the price is therefore high? Jg: demand determines prices, which is the essence of the problem. A: so, what do we do? Zhan: to address unreasonable prices resulting from unreasonable demand, it is necessary to start with root, i. E., perceptions of unreasonable demand. Specifically, it depends on two aspects: practice and public opinion. Xiao a: what about practice? What about public opinion? Jj: in practice. It is a longer, if not longer, process to reverse stereotypes or prejudices about national milk powder. Jun lok po and the crane, you're good, you're low, you're good. That is true, but, knowing it and believing it, there are not many. Because only if he buys it, lets the baby eat it, and it does work, will he build confidence in the national product card. I didn't buy one, two didn't eat. Why should i trust you? You're the only one who's doing advertising and publicity? So, it's a matter of routine. It's a matter of urgency! You see, we used to buy a tv refrigerator washing machine, but it's all for foreign brands. How's it going now? Aren't we popular or even more popular? But you know how many years it's been since the country's electric power company worked? Ideas change, not overnight. Xiao a: it's true, it's urgent. Seeing one information, richard doyle, former president of the idf international dairy union, said: “consumer confidence in china has been lost as a result of the melamine incident. It requires a generation to rebuild, and consumers do not want to pay any price with regard to the precious creeps of the lineage. This perception takes time to change."
Jj: yeah, the foreigners say a generation is rebuilt; we say a snake bite, and ten years fear the well rope. This is not a short-term concept。
Xiao a: what about the second aspect of public opinion? Jj: is that public opinion? I don't need to talk about it. Aren't you just opinion makers? Public opinion, i think, is, to some extent, a catalyst and a visual fluid for society. Something's gonna happen sooner or later, and as soon as your public opinion gets excited, it's gonna happen sooner. So, our role in the media is to be quiet, to be serious, to be honest, to write a series of in-depth and influential stories about our country's fine brand of safety and quality, to be a lively advocate, to be inflammating, to make consumers realize that national milk powder is no less than foreign milk powder, so why don't we pay half or more for our national milk powder? The early or late arrival of the day had much to do with public opinion. Little a: well, mr. Zhan, i think it's a bit of a lie to talk to you today. At least, the pulse is clearer. It's late. I have to get back to writing. Thank you, mr. Zhan! Old jian: thank you, but come back if you have a problem! You came to me in confidence. I'm happy to talk to someone。
