Moreover, once the search engine has been updated, it will suddenly be discovered that your station will be ranked, but the search engine will constantly change according to the changes in the user. When you learn from other seo technologies, you must not lose sight of it, analyze whether it is user-friendly or not, and then make or modify it。
What are the steps and techniques for optimizing the site
Basic information
Domain name, domain name type, age of domain name established, website space/service ip, operating stability, recording, external chain, pr
Analysis of keywords
Numbers, bids, top-level domain names, opponents, indices, phrases, snapshots
Optimizing software
MEakeywords optimization system
MI'm sorryCription system optimization
Directory optimization
(1) web catalogue structure: not too deep, with a structure that is generally simple, such search engine access is easier
(2) the structure of the catalogue should be clear, with a good user experience, so that users know where they are going, where they can go next, and the level of the catalogue should be less sensitive and preferably suppressed within three layers, i. E. The user can reach the target page at least three times。
(3) establish sub-directories according to the same website column, and preferably by using the name of the table of contents whose meaning must be clear
Picture optimization
(1) picture name
(2) alt tag (natural description of the picture content)
(3) picture link
(4) decreasing health on the website and shrinking the quality of pictures
Home page optimization policy
(1) title: 3-5, simplest, hard to back, separator (, , , ), two key words of relevance should not be too far away
(2) description: technical writing of keywords and keywords associated with long end words, language consistency
(3) it is also inappropriate to place keywords in the text of the page (keywords are everywhere)
(4) picture labels do not fit key word
List page optimization policy
(1) the title of the column should be consistent with the key words of the current page
(2) keywords, specific explanations, titles of unfocused pages are the same as the home page
Content page optimization policy
(1) relevance
(ii) not the higher the original, the better, the more false (reverse, end, paragraph)
(3) when the web has a low weight, all the links to content point to the home page (which increases the weight of the home page), and when the weight rises slowly, the link to content can be linked to the current content. Page
(4) quantified timing (to nurture spider capture habits)
Error page 404
The error page of 404 generally appears in two ways:
(1) revision of website
(2) the existence of a person who does not repair a page
Because the search engine is not friendly to 404 pages, it is certain that the site would be best to minimize the occurrence of 404 pages, which should be handled if there is a recurrence of 404 errors on the site。
The method of making pages 1, 404 is to make a page called 404 (suffaloes can be . Htm,. HTML,. Asp, php, etc.). Should be consistent with pages outside the website)
Pages will read:
A. The existence of a person whose content is not genuine or whose content has been completely deleted, etc
B. A simultaneous reminder that the user will return to the first page or directly to the previous page or to the site's hot content
C. Placing a previous search box that binds users to search for pages outside。
3. Throw 404 pages under the root directory
4. Contact administrator or use "custom settings 404 error page" system settings on the server
Outlink
Purpose of the outer chain: the channel created for spiders. Extralinks are necessary to increase the ranking of the site, so making it available is of paramount importance. A good outer chain must have within $200:
(1) high weight. It refers to the higher weight of the platform itself, which announces the outer chain。
(2) high relevance. A platform with a front-page off-line is different from a website industry or remote。
Again: anchor text is scattered, steady and slowly improving, quality is not quantitative, depth links (a website with high-quality content that allows external links, not only to the front page, but also naturally to the chain to the inner page)
Friendship link
Purpose: unstable keywords, gravitation weights, increased external chain when rankings fluctuate
Note: innumerable, highly relevant, often systematically checking the other side's friend chain is unknown, as wide as possible, and regularly checking whether the outgoing chain is captured by major search engines
Map of the website
The site map is generally stored under the root table of contents, entitled “the site map contains the address of an unimportant page of the site。
Site maps can also guide search engines and increase the chances of pages being entered. The site map also facilitates the capture of pages by the search engine, while not giving users a good user experience。
Website traffic statistics
