Seeo optimizing introduction
How to get spiders to capture web articles
Many station chiefs focus on the collection of their websites when analysing their data, which is a more important factor in optimizing the ranking of the sites and is more intuitive。
While not saying that the higher the number of entries on your website, it is linked to the ranking。
The more you get, the better you get。
How can we attract spiders to capture the content of the article and increase the intake of our website!
I: submission of the map of the website
We update the site's maps every day, and then submit them to 100 degrees so that they can access your site。
Secondly, according to the official 100-degree doctrine
1. In the 100-degree original mars programme, it is stated that, as long as your article is originally written, the original content is given priority as users search for the same article。
Of course, originality is the best, but it is often the professional nature of the client sites that we maintain that we maintain, and we have a limited level and we can only fake originality。
2. For some sites with higher weights, if some small station articles are collected, 100 degrees may be uncertain about the status of the small site, so the small site can be given 100 degrees through the ping mechanism, which will help to make it known which was originally created。
3. The authors generally follow these 100-degree official instructions and go to sites with higher weights to publish the outside links, such as: a5, the home of the station head, and large blogs such as the new wave, the world-class blog, the fox search and the chinese gold blog, using the outside chain to attract spiders to my site for original articles。
Iii. Methodology of transfer to competite the latin
1. Many station chiefs publish external links to the home page of a website, which, i think, is relatively single, and if your website is low-weight and not frequently updated, it is possible that spiders will no longer crawl deep through links to your website。
2. When the articles are generally updated, they can be published at major forums and blogs, and then the address of the articles that have just been published。
That's a good effect. Small partners can try。
Iv. Exchange of links with websites that are more frequently updated
The role of the friendship chain is well known, and friendship links play a part in the ranking of the website, while friendship links, which lead spiders to climb back and forth between sites, are very useful for ranking and recording websites, so we have to exchange links with more frequently updated websites。
The links between articles in websites answer
Both between articles and columns and the first page of the website, there is one or more links, which are a link to spiders crawling on your website, as well as links that can be accessed by users。
Seo data analysis: improving website user experience [2]
Data analysis is an essential component of seos, and seos that do not analyse data are not good seos。
Data analysis, including user needs data analysis for the pre-establishment period of the website and website traffic data analysis for the later period of the website, is 90 per cent of the pre-user needs analysis for the site as a keyword analysis, and this part has been much covered in earlier articles。
The analysis of the later stages of the website, then, refers primarily to the analysis of the website's data using web traffic statistics tools (100 degrees, cnzz statistics, google statistics, etc.), including data such as ip, uv, pv, exit rate, keyword search, etc., 90 per cent of whom ignore a very important analysis, which is a page view。
By clicking on a page, we can easily figure out which part of the page of the website has the most hits, the most popular, which parts have no hits and why there are no points。
The popular part is placed in a visible location, as it describes what is most needed by users as a way to improve the user experience of the website。
If there are no or too few hits, then we need to find a reason, first, because this part is not what the user needs, so there is no click; second, because this part of the content is needed by the users, the text is not clear, so there are no hits, and therefore a multi-dimensional analysis is necessary to truly improve the user experience of the website。
How do we use page clicks?
Use of statistical tools: google statistics
1. The 100-degree and cnzz statistics require installation, not after the installation of the statistical code。
Specific set-up steps: 100 degrees of statistics - page analysis - page click graphs - click on a new click graph to fill out the page you want to count。
Google statistics does not require a separate set-up page viewer (with the conditional suggestion of google statistics) to add google statistical codes。
Opens the page click as shown in the chart, and under " behaviour - analysis on the web " , you can display it directly。
3. We can see the location of the site's page and analyze it
(1) as can be seen from figure i, the navigational field of “common problems” has hardly been clicked。
Solutions: change the navigation column. It is well known that users in the leasing industry are very sensitive to locational information and must be guided by the proximity principle, so replace the navigation of “common problems” with “contact us” in order to see what happens。
(2) the “lease quote” navigation column has a higher rate of hits than the previous photographic equipment。
Solution: reorder the order by prioritizing the navigation with a high click rate。
(3) as can be seen from figure iv, the number of hits per link and the number of hits are ranked according to the rate of hits, and the number of hits is pushed up and down, thus making it more user-friendly。
Figure i google statistics web page analysis of navigational hits
Figure ii prior navigation sorting unchanged
Figure iii navigation sequence after change
Figure iv figure
Figure v changed frequently asked questions column content
In summary, the use of page-click maps to improve the user experience of the website focuses mainly on: 1. Sorting content according to the high and low rate of hits, which is mainly more user-friendly; 2. The content of the non-click needs to be clear as to why there are no clicks and why。
3. It is proposed to expand the time dimension of websites with low traffic, in terms of the number of hits per month, as the more hits are made, the more accurate the results。
In addition, it should be noted that every reversion of the website is recorded in order to test the effectiveness of the reversions。
Seo is a continuous work and art。
What's a keyword density
Keyword density (keyword density) and keyword frequency (keyword frequence) are used to measure the total number of keyword appearances on the web page in relation to other text and are generally expressed in percentages。
The higher the occurrence of keywords relative to the total number of words on the page, the greater the density of keywords。
For example, if there are 100 words on a web page and the keyword appears five times, it can be said to have a keyword density of 5 per cent, an example that is an ideal simplification that does not effectively include such words as those in the HTML code as mTitle, keywords, desCription, photo alt elements, title comment text, etc., are also taken into account in calculating keyword density。
Similarly, the calculation of keyword density does not refer only to the number of occurrences of keywords in the visible section of the web page, but also to the number of occurrences in the invisible part mentioned above。
At the same time, account should be taken of the stop words, which tend to dilute key word density to a large extent。
The search engine is much more complex in algorithms, but the basic strategy is similar。
Impact of keyword density on website ranking
The density of keywords is not as high as possible. The explanation below is that you may understand what it means?
Many search engines, including google, 100 degrees, yahoo!, consider key word density as one of their ranking algorithms, and each has a different mathematical formula for key word density。
Reasonable keyword density gives you a high ranking, too high density, which is counterproductive。
There are also different levels of tolerance among different search engines in terms of the threshold of critical word density permitted before the imposition of penalties。
Thresholds of tolerance for different search engines vary for over-optimization as for keyword spam
First of all, we do not care too much about the density of keywords, but we should focus more on the prominence of keywords, which, if done, would also increase the density of keywords。
Close or semanticly relevant words help to identify the theme of the page and sometimes combine more keywords, but do not replace the emergence of the target keyword。
Second: many seo optimists often only consider the frequency of the presence of a "key word" on the page, but the % value given is only true if it is judged from a fully matched view found by ctrl + f。
If it is reflected and referenced in the form of a semiword, then 100 degrees are taken into account even in terms of synonyms or semantics。
Wouldn't a friend who's so simple as to point to the programming tools that he can make?
How high is the seo density。
The answers are: 2-8 per cent, 3-7 per cent, less than 10 per cent and about 5 per cent, respectively, but the density of keywords is a vague concept rather than an absolute one。
The density of the keyword, which is given to each keyword in the search engine, is different! This density needs to be tested on its own, but the density of the keyword is directly related to the amount of total index data on the site。
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