What are the issues to be taken into account in optimising the web site? How do we achieve the desired impact
Let's spread it for free. What is tdk? Tdk is the abbreviation for the human page description and the keyword settings in the page。
There is a risk that many users will not pay attention to the site's tdk when they re-enter the site's learning information, but businesses cannot ignore its importance. Tdk has a lot of weight. Tdk facilitates the collection of information on the website and seeks to increase overall exposure。
T title, normal for business brand or product. When the site is optimized, you have to carefully select the keyword to explain specifically the content of the website's resounding website. At the same time, the keywords must not accumulate, which would have the opposite effect。
2. Application of labels
The h1 label is also one of the few details that is difficult to see in the optimization of the website. The subheading of an ordinary page of the label. The content of the h1 label is important when searching for information on reptiles, so the h1 label page is only shown once。
3. Full utilization of secondary navigation
At the bottom of the home page of the website, there is often an auxiliary navigation that facilitates user access to information and user experience. At the same time, there is a function that is the density of key words in the layout home page, so the seo optimization should be to import weights into the home page, taking full advantage of the bottom information of the internal page。
Reasonable use
In optimising the website, it is very important that pages are not sorted. At this point, the novollow label can act as a barrier to the transmission of links to web pages, especially by filtering links that are too easily visible in the process of optimization of websites in the east。
Label application
Many station chiefs focus on the synthesis of actual keywords in optimising the content of the site, but may also easily forget the description of photographic properties. Alt labels are used mainly to describe pictures only. The alt tags provide text explanations for users who can see pictures on the article page. In particular, users who are fully equipped with blocking photo plugins to increase the speed of website opening need to be aware of the description of the picture。
Because of the redundancies in the processes promoted by the website, these details are often seen by station chiefs in the process of optimizing the system, and it is feared that optimizing the effectiveness of the system will be visible if the site's fresh apple activity is to be achieved。
What are the steps and techniques for optimizing the site
Basic information
Domain name, type of domain name, age of domain name formation, website space/service ip, operation stability, recording, external chain, pr
Analysis of keywords
Specific, competitive, top domain, rival, index, semiwords, snapshot
360 optimization
MEakeywords optimize software
MI'm sorryCription optimization software
Directory optimization
(1) web catalogue structure: access to such a search engine would be easier if the structure was generally simple and not too deep
(2) in order to be very clear, the catalogue structure should be less focused on good user experience, so that users know where they are and where they can go next, and the level of the catalogue should be best kept within three layers, i. E., at least three direct hits actually made by the user, and the target page could also be upgraded。
(3) establish subdirectories by different web pages and be mindful of the use of clearly defined catalogue names
Picture optimization
(1) picture name
(2) alt tag (natural description of the picture content)
(3) picture link
(4) decreasing health on the website and shrinking the quality of pictures
Home page optimization policy
(1) title: 3-5, very simple, very difficult, separator (, , , ), two key words relevant should not be too far away too early
(2) description: technical writing of keywords and keywords associated with long end words, language consistency
(3) keywords should also be stored in the text of the page (keywords are visible)
(4) photo labels are left to the point word
List page optimization policy
(1) the title of the column should be consistent with the key words of the current page
(2) keywords, descriptions, titles of non-focus pages are the same as the home page
Content page optimization policy
(1) relevance
(2) the higher the original, the better, the more false it is (reverse, end, paragraph)
(3) when a web site has a low weight, the content is linked to the home page (to increase the weight of the home page) and the weight is increased, the content is linked to the current content. Page
(4) automatic updating of the gap balance (to foster the habit of spider rags)
404 error page
The error page of 404 generally appears in two ways:
(1) revision of website
(2) page does not exist
Because the search engine is not friendly to 404 pages, and because the site should not try to avoid the direct appearance of 404 pages, the vast majority of the 404 errors in the site should be processed slightly。
1,404 pages are produced by creating a page called 404 (suffocating to . Htm, . HTML, . Asp, php, etc.). It should be consistent with the rest of the website)
Pages will read:
A. Not unknown or completely deleted, etc
B. A simultaneous reminder that users return to the first page or go to the previous page or put on the site with more popular content
C. Put a previous search box and force the user to search other pages。
3. Throw 404 pages under the root directory
4. Contact the administrator or ask on the server to "showdown menu 404 error pages" to set
Outlink
Purpose of the outer chain: create a channel for spiders. Extralinks are necessary to improve the ranking of the site and are therefore useful. A good outer chain must have within 200 conditions:
(1) high weight. A platform with a front-page outer chain has a higher weight。
(2) high relevance. This refers to a platform with an outlink that is different or closer to the industry of the website。
Note: anchor text is necessarily dispersed, steadily reduced, of higher quality than quantity, and deep links (a website with high-quality content and external links, not only with links to the first page, but also with links to the inside pages naturally)
Friendship link
Purpose: when ranking fluctuates, it can stabilize keywords, pull weights, lift the outer chain
Note: not too many, not too many, not too many, not too many, not too many, not too many, not too many, not too many
Map of the website
The site map is usually kept under the root directory, entitled “the site map contains the address of the unimportant page of the site。
Site maps can also guide search engines and increase the chances of pages being entered. The site map also enhances the search engine's capture of pages, which also provides users with a good user experience。
Website traffic statistics
The traffic statistics of the website could be based on a third-party tool, which is currently a better statistical tool for cnzz data statisticians, adding data statistics to the website without analysing the traffic and traffic sources of the website and the behaviour of the user's web page, which can be evaluated for the work of seo on the website, and for helping seo staff to suddenly discover the strengths and weaknesses of the two armoured brigade programmes and to design improvements to the work of seo。
How do we promote the seo website
Seeo website optimization can be done by selecting website domain names, selecting servers, layout keywords, content output, data analysis。
1. You choose the site domain
If you use a new domain name as a web site, there will be sandbox periods, and the search engine will be slow in searching for new speeds and 100-degree pages. If you use an old domain name, this can't be a sandbox period. Old domain names were selected to focus on the number of website records, the absence of major websites, the absence of grey history, the status of external links, etc。
Center, select server
Servers generally choose to take safety measures from processor performance, memory space, internet configuration of the total number of people who swallow up in general, and to minimize attacks by their opponents。
3. Layout keywords
Deep digs in keywords, layout keywords, layout specifics, technical advance website details. It is the search rules for a search engine and an additional and better ranking for target clients and business ranges, with suitable keywords set up in the system, and actually automatically updated article titles, detailed explanations, etc。
4. Content output
The output is of high quality, with low repetition and high originality. If there is a large-scale red flag, it means a high repetition rate and a lower quality of content. When originality is high, it is less red, and the quality of content is higher. Content and title are to be matched, pictures and text are to be restrained, key words are to be used as anchor link pages and label applications。
Data analysis
Analysis of data on website traffic, sources, conversion rates, understanding of user needs and behaviour characteristics, and targeted improvements through optimization and design。
