In the long-term work of seos, you often encounter a variety of problems with the ranking of a keyword site, such as a large number of web pages, low rankings and low hits over a long period of time。
Many seo staff are puzzled about this issue: how to deal with these elements is whether to continue to invest in resources or to give up optimization and let it sink。
1. Index page values
For the ranking of keyword sites, we are often confronted with pages where the above-mentioned seo data indicators are imperfect, so when dealing with these pages we judge according to the basic index values of the pages, such as:
(1) the core page has a certain number of keyword searches that can best address user search needs, text content, logical structure and page experience。
We basically think there is some index value to such a page。
(2) content pages do not search for and optimize specific keywords and do not aggregate pages on specific topics on websites. In the early stages of website development, content creation was neglected to manage, resulting in low values for quality indicators。
Theoretically, we don't need to focus on the low rankings and the number of hits on these pages. Sometimes it can even be effectively prevented。
2. Show page requirements
Dream58 found that the low number of page views sometimes did not mean that the content was of poor quality, as measured by the ranking of keyword sites. Directly related factors are search needs. In the face of this problem, if your keyword ranking search results are low, we may need:
(1) in order to assess the competitiveness of particular keywords, raising the ranking of websites in the short term may require substantial and high-quality resources in the face of a large number of heavy websites. After a reasonable investment rate of return assessment, competitiveness could be restored in the form of a scanned mirror if the bid cost was relatively low。
(2) the corresponding search needs are growing over time but do not reflect a certain amount of heat at the beginning of the page. Owing to priority distribution opportunities, the search engine will be given some weighting support. At this point, we need only reasonably and appropriately increase the reverse link, and after a certain amount of time we will be able to recover。
(3) as a result of competition, if the number of pages is higher, with the number of pages falling over time and the number of hits falling, it may be necessary to consider whether the page content does not meet the user's search needs and whether the website resources are insufficient。
3, page site relay
Based on years of work experience with seos, seo experts often use strategies to transfer weights in the site using relay pages in the site, thus rationalizing the distribution of weights and traffic across the site。
We don't really have to deal with low-ranked, low-hit pages, and we can ignore them。
From another point of view, of course, given the weight of the site as a whole, appropriate resources could also be added to enable relay pages to obtain a certain natural ranking, thereby increasing the weight of the core pages。
