It's often seen that many of the friends who use wordpress as a website are not well-received and do not have rankings. Wordpress is not suitable for seo. Indeed, without any setting, wordpress itself has very limited functionality, especially in terms of seo optimization, but wordpress is very extensive. We can build a wordpress site for seo by installing a series of settings, such as wordpress seo plugins
First you have to choose a wordpress theme for seo
Why pick a theme first? A good theme often goes through a lot of overlaps, a lot of problems that can be encountered. Developers and old users have solved, save us a lot of things, avoid later redevelopment
And a theme suitable for seo should have the following characteristics:
HTML5 semantics, such as articles with artile, titles with header, h1, etc., must be designed in a responsive manner, i. E., both at the pc end and at the mobile end, and today at the mobile end, the subject support response is very important to load fast enough, and the speed of both the user and the search engine is very important
If you don't know how to choose, you can look at our suggested wordpress light subject, and each section is very speed-oriented and customized to fit the web site seo
Website tdk settings
Tdk means the title (title), the description (des)Cription, keywords, three very important ranking factors that must be carefully set
Not only is there a tdk on the first page of the website, but it is best that tdk fill out every article manually, because the search engine will first judge the contents of the page according to the title of your website, and if you do not write the key words into the title, even if the site is of any higher quality and is easily exceeded by other sites, attention must be paid to how the title is written; the description, which is second only to the title, a good description, tends to attract more traffic and thus rises the ranking; the keyword, although it is less important now than before, is equivalent to an intermediary who links the title and description, preferably set it up
With regard to the tdk settings, i recommend here a plugin all in one seo pack, which not only sets the tdk on the home page of the website, but also the articles and portfilo on the site, and the tdk on the website is all set, all in one seo pack settings teaching cheng
Link format settings
Wordpress' defaultlink format, although it looks like a simple one, like http://domain. Com/?=123, is highly irregular and has a bad impact on the seo. We should change it to a more regular link format
Open settings in the backstage - settings - fixed links. Many forms can be seen, including date type, number type, article name and custom structure
What's the setup
Creates descriptive categories and filenames for documents on the website, not only to help you better organize the website, but also to create a simpler, more friendly site for users who wish to link to your content. Visitors may be frightened if the site is extremely long, vague and contains very few identifiable words
There are no special rules, but we have to follow the simple principle that users should not be repulsed, for example, by the text's url: https://themeforwp. Net/archives/wordpress-seo/, which is very clear, even without looking at the text as a url
Another setup to open a pseudo-stat, otherwise there will be a 404 error, more specific link setting steps to view our wordpress fixed link settings teaching cheng
Add web map
Website maps will make the search engine more accessible and speed up the recording
You can also use plugins, recommend google xml sites, or you can use the built-in xml maps of some seo plugins
These plugins automatically generate the site map in real time, and when it's finished, it's basically gone
Wordpress add site map method
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The security level of the https is much higher than that of the https protocol, and many of the websites are now equipped with the https, which can be said to be essential, google will be somewhat ahead of the https site, and adding small green lock security to the https site will show greater credibility for visitors
Https, because of different host configurations, if you are using a plaque panel, has a detailed wordpress configuration of the https tutorial, which is not supported by other hosts, some of which have options in the control panel to ask your master machine business
Picture optimization
Both the search engine and the user love the graphics, and the pictures tend to support our articles and views better, so the pictures are also very important for the site
One is the size of the picture, the impact of the speed of the site on the ranking is now very large, and the image is an important factor in the speed of the site, so you can't be too big, especially with large-sized images to be reduced; in terms of the seo and user experience; and we need to avoid too small or vague a picture, using clean, high-quality images to make sure that users and search engines see it. In these cases, we recommend the use of a special photo compression plugin to process the picture, which will save you a lot of time
And then there's the alt text, and google can identify the pictures, but it's still in the early stages, and we have to tell google about the pictures and prevent google from ignoring them, and the simplest way is to add the alt text to the picture
Reasonable use of keywords
Each article has at least one keyword, and we're going to write around it, and the first thing we're going to remind you is to avoid repetition of keywords, which is the 2-8 per cent density of key words in many of the curricula
The following are the main recommendations for the setting of keywords:
Important keywords added in bold, indicating to the search engine the subject description of the website with keywords, because the description is shown in the search results, and if there are user-searched keywords in the description, there will be red fonts that will attract clicks on the first article, which, it goes without saying, at least we will show the subject of the article to the user
In fact, it doesn't feel like it's too deliberate
High-quality, original articles
The search engine prefers qualitative articles, detailed and well-argued articles that everyone likes, trying to think of the same author, a work done in one day, which is better than an one-hour piece
Because high-quality articles are primarily intended for readers, they are designed to attract more time for visitors, reduce the proportion of shorter articles, and help people to solve problems in detail. Google's rankbrain program is designed to rate visitors' behaviour, and shows that users' experiences are becoming more important
Link build
As one of the most important ranking factors for the website, the links are mainly in the outer and inner chains
The outer chain has been the focus of the seo work, often discussed by many, and now it is not recommended to use mass outlinks, especially for garbage, which are more focused on high quality and high relevance
The inner chain is relatively simpler, and the inner chain is mainly used to improve the web experience, increase the pv and reduce the rate of jumpInks manager, helps make your job easier
In fact, seo has no secret, and wordpress seo is no different from the other seos on the other sites. The most important thing is to ensure quality of content and user experience, and then keep going
