Definition of network marketing
For some newcomers, what's internet marketing? Network marketing is a business activity based on modern marketing theory, with the use of networks, communications and digital media technologies to achieve marketing goals; it is the result of a combination of scientific and technological advances, changes in customer values, competition in markets; and it is the corollary of an information society. Network marketing is broadly and narrowly defined in terms of how it is achieved, meaning that businesses use all computer networks for marketing purposes, and that it is specifically for international internet marketing. Network marketing is an integral part of the enterprise's overall marketing strategy and is a marketing tool based on the internet to achieve certain marketing objectives through the internet。
Classification of network marketing
1. Marketing of search engines: two types of seo and pc, the search engine optimization, are more user-friendly and search engine-friendly by optimising the website structure, high-quality website subject matter content, and rich and valuable external links of relevance, to gain a superior ranking on the search engine as the introduction of traffic to the site。
2. E-mail marketing: building trust and trust with users by providing industry and product information via e-mail to users who need it。
3. Instant communication marketing: by definition, marketing methods using internet instant chat tools for outreach。
4. Virus marketing: the model of viral marketing comes from network marketing, using the principle of user citation, which is done spontaneously among users and at low cost。
Bbs marketing: this application is already widespread, especially for individual station chiefs, most of whom pour water into portal forums while leaving links to their own websites, bringing hundreds of ips every day。
Blog marketing: blog marketing is the creation of business blogs or individual blogs, which are used to communicate between business and users, as well as the expression of business culture, generally using business blogs as content, such as industry reviews, work perceptions, moods and professional skills, to increase users' trust in business to deepen brand influence。
7. Micromarketing: micromarketing is a way of marketing to create value for businesses, individuals, etc., through a microblogging platform. It is also a way of commercial behaviour whereby businesses or individuals discover and meet the needs of users through a microblogging platform。
Micro-credit marketing: micro-trust marketing is an innovation in business marketing models in the age of the web economy, and it is a form of cyber-marketing that has emerged with the fire of micro-trust. There is no distance limit to micro-credit, and once a user registers a micro-mail, a connection can be established with the same registered “friends” around it, the user subscribes to the information that it needs, and the vendor promotes its own products by providing the information that the user needs, thus achieving point-to-point marketing, which is more empirical, micro-marketing。
9- video marketing: moving product information into video clips in a creative video format that is popularized does not result in too large a group of users being ostracized and easily accepted。
Soft marketing: in the case of soft advertising, by definition, it is a “word advertisement” written by the market planners of the enterprise or by the clerks of the advertising company in relation to hard advertising. Compared to hard advertising, the essence of soft language is a "soft" word, which is like a needle that is hidden, unearthed and invisible. By the time you find out it's a soft letter, you've fallen into a well-designed "soft advertising" trap. It pursues the effects of spring rain and the silent dissemination of lubricants. If hard advertising is foreign shaolin kung fu, then soft writing is the most powerful means of marketing, with needles hidden in it, with boxing in zook, with both hard and hard work, with internal and external repairs。
