Comprehensive seo guide
What is google seo
Google seo is a systematic website optimization strategy aimed at increasing the ranking and visibility of the site in google search results. To optimize the technical structure, content quality and user experience of the website by following google algorithmic rules and best practices, resulting in more high-quality natural search traffic。
Core principles of google seo
Google has always adhered to the concept of "user-first" with algorithms evolving to provide the most relevant and valuable search results. A successful seo strategy must revolve around the following core principles:
Important reminder: seo is a long-term investment process that requires sustained effort and patience. Avoid using any black hat seo technology and focus on creating real value for users。
In the official google seo guide, it is suggested that your web site be easy to read, organized, unique, up-to-date, practical, reliable and user-centred. It can be seen that these are all related to content, so that, as google seo is ranked first and foremost, none of the other technological optimizations will necessarily achieve a good ranking。
Google seo first step: keyword study
Keyword research is our first and most important step in starting google seo. Wrong keywords, so there's a lot of turns going through the whole seo。
Keywords, called keywords, are simply words that you want someone to search for。
For example, some foreign trade websites have a corporate title or simply not, which is not in line with the seo optimization rule, since no one searchs you through your brand name unless you are a well-known brand, so you should add to the title your products and services, such as xxx-led energy-saving lamps, led light lamps, led light factories in china; then others have the opportunity to search your website through led lamps, led energy-saving lamps, led light plants, led light plants, led light factories in china, etc。
Google seo ii: preparation of seo friendly content
What does it mean to be friendly with seo? In short, when writing an article, you see yourself as a user. At the same time, the content of the article is written around the target keyword and addresses the user search problem, which meets the basic requirements of the seo:
Content meets user needs; content has value。
Note: you need to create practical, reliable, user-centred content instead of writing articles for seos that have no meaning for users。
Google seo third step: internal link optimization
Internal lInks internal links are also important in the work of seo, with the simple understanding that the pages on the web site are linked as shown above. In order to ensure that the inner chain is built according to its natural nature, it should be written to that place by writing an article, adding a corresponding link to help the user to read, and adding content viscosity。
Google seo step four: construction of external links
The seo community has the slogan "the king, the king, the king" which means that you have not enough content and the outer chain needs to be built。
Extra-link construction is the addition of links to other websites that point to your website, such as the friendship link at the bottom of the homepage of dad's building notes, which is also a form of outer-chain construction。
Be careful with the outer chain: don't pay for the low quality. A lot of garbage outlinks can't keep up with a natural outlink. Google is very smart. Don't try to deceive him。
For example, if you think this paper is useful to you, and then you insert a web site for dad's station notes when writing, then even if you make a natural outer chain for him, it's very effective. If the authoritative website also quotes your article and leaves a link to your website, when the search engine finds this outer link, it will write a silent entry on its own little book, “well, the site seems to be good and quoted by the authoritative website”。
Google seo optimization tool
We can use a number of tools to help us with the work of the seo, to improve efficiency and viability。
Where google search console has to be used。
Google seach console, also known as google search conservator, google administrator tool, google station master tool, is the official google site management tool that will alert you if google's search spiders find any problems with your website. This is a platform for communication between station chiefs and google。
Google analytics is also a tool that google seo must use。
Google analytics (google analysis) is an excellent website statistical tool that can be added to the website to provide you with daily traffic information, including:
Data such as those that can be used to analyse users ' access to the website, through the analysis of the data on the site and then the corresponding seo adjustments, are also important。
Finally, google. Com is a tool that must be used。
Is there any need to do google optimization without google
A google search allows us to study many keywords, such as a search for a word followed by a search and a search for a new search。
Moreover, google searches in different countries, logs on google accounts and does not log on google accounts and results vary。
The pc-end and mobile-end google search results vary, and many operational elements can be excavated。
Other free or paid seo tools:
Soovle keyword analysis, free of charge, automatically generates search-related terms for multiple website users. Kwfinder keyword analysis, fee, free trial. Moz multiple seo tools, paid for 30 days of free trial. Ahrefs multiple seo tools, in chinese, supported a seven-day trial, which many people use. Semrush multiple seo tools, free accounts limited and chinese supported. Answerthepublic analyses the sentences that users frequently search and ask questions with a pro version. Smart keywordstool keyword digging plugin, directly installed on wordpress, with pro version. Double search automatically push management plugins to automatically notify you of 100 degrees, google, and bing to retrieve your articles and make quick entries。
Remember that the seo tool is only auxiliary, and the key is the seo optimization of the content and basis of the website。
Google seo introductory course guide
If you look at these google seo steps above and you don't get it, you can go on and read the following articles。
Before doing google seo, understand what google captures web processes and search algorithms most basic google seo optimization contains? How? Write a correct web title and description to optimize every detail and add a photo lt tag to use google search console
Finally, it should be recalled that google seo's approach is constantly learning and adapting to google's rules, that search engines are advancing every day and that some outdated curricula may no longer be useful. If you don't have the energy to study the latest google seo techniques, you just have to remember that your content is valuable and useful to the users. So no matter how the rules change, you won't be affected too much。
