Search engine optimization (seo) introduction guide
When you build a website, you are likely to take user needs fully into account and try to make your content easily accessible and accessible. The search engine is also a user that helps other users find your content. The search engine optimization (seo) aims to help the search engine understand your content and help users find your website through the search engine and decide whether to visit your website。
Search elements outline the most important elements your website needs to meet to be shown in the google search. While we cannot guarantee that any particular website will be added to the google index, websites that follow the search factor guide are more likely to appear in google's search results. The seo revolves around taking the next step in trying to improve the display of your website in the google search. This guidance will inform you of some of the most common and effective improvements that can be made on your website。
There is no secret that your website will automatically rank first in google (sorry!). In fact, some of the recommendations may not even apply to your operations, but following best practices is expected to make your content more understandable, accessible and indexed by search engines (not just google)。
The principle of google search
Google is a fully automated search engine that continues to browse the network using a program called capture tool to find pages that can be added to the google index. Usually, you simply have to post the website on the web, without performing any other operation. In fact, most of the sites listed in google search results are automatically found and added by google during the page capture. If you want more information, you can refer to our document on how google finds, captures and presents the web page。
With limited time or no desire to explore new knowledge? You can consider hiring professionals. Please note the following. How long before i see the results
It will take some time for all your changes to be reflected at the google end. Some changes may take effect in a few hours, while others may take months to take effect. Generally, you may need a few weeks to assess whether your work has had a beneficial impact on the google search results. Please note that not all changes to the website will have a clear impact on the search results; if you are not satisfied with the results and business strategy allows, try to implement the changes in an iterative way to see if they have an impact。
Help google find your contents
Check whether google has found your contents (perhaps you do not need any operation!) before actually performing any of the operations mentioned in this section. Try searching your website on google with the site: search operator. If you see results that point to your website, you can see that your website is indexed. For example, the search site: wikipedia. Org returns these results. If you do not see your website, look at the technical requirements to ensure that there is no technical reason why your site will not appear in google and then return here。
Google looks for pages mainly through links from other pages that have been retrieved. In many cases, these sites are other sites linked to your web page. You can also encourage users to find your content。
If you are willing to accept some technical challenges, you can also submit site maps containing all the sites of interest to you on your website. Some content management systems (cms) may even do this automatically for you. However, this is not a mandatory requirement, and you should first make sure。
Check if google presents the same page to the user
Google should ideally capture a page in the same way as a common user. For this reason, google needs access to the same resources as the user browser. If your website hides important components that make up your website (e. G. Css and css), google may not understand your web page, which means that they may not be shown in the search results, or they will not achieve a higher ranking of search words for your concerns。
If your web page displays different information according to the actual location of the user, make sure you are satisfied with the information shown by google based on the location of the grab tool (usually the united states)。
If you want to check google's image of your web page, use search coWeb site check tool in nsole。
Other organiser
You may need to choose to keep the entire site or some parts of the site out of search results. For example, you may not want your bad new hair type post to be shown in the search results. Google supports many ways in which you can choose not to grab your web site and index it. If you need to stop some documents, directories, or even the entire website from showing it in the google search, please refer to our guidance。
Collapse the website
When you set up or redesign a website, it is best to organize it in a logical manner, as this helps search engines and users understand the relationship between your web page and the rest of the site. However, please do not abandon all existing structures and begin immediately to reorganize the website: while the recommendations may be useful in the long term (especially when the site is larger), the search engine is likely to understand the existing web pages, regardless of the structure of the site。
Use descriptive addresses
Some parts of the site can be shown as a breadcrumb navigation in search results, so users can also judge whether a particular result is useful to them on the basis of the site。
Google automatically understands the breadcrumb navigation based on the words on the site, but if you like technical challenges, you can also use structured data to guide google to understand the breadcrumb navigation. To the extent possible, include words that may be useful to users; for example:
Https://www. Example. Com/pets/cats. HTML
Web sites containing only random identifiers are of little help to users; for example:
Https://www. Example. Com/2/6772756d707920636174
Group pages with similar themes in directories
If you have thousands of sites on your website, the way you organize your content may affect the effect of google capturing and indexing your website. Specifically, the use of directories (or folders) to group similar themes into groups helps google understand the frequency of site changes in individual directories。
For example, please consider the following web sites:
Https://www. Example. Com/policy/return-policy. HTML
Https://www. Example. Com/promotions/new-promos. HTML
The contents of the directories will hardly change, but the contents of the catalogues may change very frequently. Google can access this information and access different directories at different frequencies. For more information on the easy-to-search web site structure, please refer to our e-commerce website guide. Business websites tend to be larger in size, making a good web structure all the more important。
Reduce repetition
Some websites display the same content under different sites, a situation described as duplicate content. The search engine selects a web site (norm) for each content to show to the user。
Repeated content on your website does not run counter to our internet trash policy, but may result in a bad user experience, and the search engine may waste the capture of resources on sites you do not care about. If you want to try something new, you might want to know if you can specify a standard version for the web page. But if you do not regulate the web site yourself, google will try to do it for you automatically。
In doing so, please make sure that each content of the website is accessible only through one web site; if the two pages contain the same promotional information, it may confuse users (for example, users may want to know which one is correct and whether there is a difference between them)。
If you have more than one page with the same information, try redirecting a non-preferred site to a site that best represents that information. Rel=canonicallInk element. However, there is no need to worry too much, as in most cases search engines usually understand themselves。
Make the website interesting and practical
The creation of user-friendly and useful content may have a greater impact on the performance of the website in the search results than any other recommendation in this guide. While “inspiring and useful content” may have different meanings for different persons, such content usually has some common features, such as:
Search words expected to be used by readers
Think about the search word that the user may use to find some of your contents. Users who are more familiar with the subject than those who are less familiar with it may use different keywords in search queries. For example, some users may search for “cooked food”, while others may search for “cheese pallets”. Forecasting these differences in search behaviour and taking your readers into account when writing your content may have a positive impact on the performance of your website in the search results。
But if you cannot predict all the ways in which a user can search for your content, you need not worry. The google language matching system is very complex to understand the relationship between your web page and many queries, even if you do not clearly use the exact word。
Avoid advertising that distracts users
Advertising is part of the internet and is intended to be visible to users, but not to be too distracted or to prevent users from reading your content. For example, it is difficult for users to use advertisements or plug-in pages (pages that appear before or after the content they want to see)。
Link to related resources
Links are a good way to connect users and search engines to other parts of your website or to related pages on other websites. In fact, google discovers the vast majority of new pages every day through links, so you need to consider using this important resource if google is to discover your web pages and possibly show them in the search results. In addition, links add value by directing users (and google) to other resources that can confirm what you write。
Write high-quality link text
Link text (also known as location text) is the link text part that you can see. This type of text tells users and google about the web page you will link to. Users and search engines can easily understand the contents of the link page before access。
Links provided when required
Links can provide users and search engines with more background information about a subject, which may help to demonstrate your understanding of the subject. However, if you are connected to a page that is beyond your control (e. G. Content from other websites), make sure that you trust the resources that you are linked to. If you cannot trust the content, but still want to link to these sites, add a nowork or similar note to the link so that the search engine does not link your website to the site to which you want to link. This helps to avoid potentially negative impacts on your ranking in google searches。
If your website accepts the content generated by the user (e. G. A forum post or comment), make sure that cms automatically adds a nonfollow or similar note to each link you publish. Since in this case you do not create content, you probably do not want your website to be blindly linked to a user-linked site. This will also help to curb the misuse of your website by waste content publishers。
Impacts the appearance of your website in google search
The typical google search results page consists of several different visual elements that you can influence to help users decide whether to access your website through these search results. In this section, we will focus on “title links” and “summary”, as they are more important elements of visuality。
Impact title link
The title link is the title part of the search result that helps the user to decide which search result to click on. Google will generate links to this title based on several sources, including words in elements (also known as title text) and other titles on the web page. This title text can also be used as a browser and a title displayed in a bookmark。
If you use cms, you may not need to take any technical measures on titles other than focusing on high-quality titles. Most cmss can automatically convert the title you write to an element in HTML。
You can influence title links in google searches by writing appropriate titles: a good title is the unique title of the web page, which is concise and clear enough to accurately describe the content of the web page. For example, the title could include the name of your website or business, other important information (e. G. The actual location of the business) and some information on the products/services available to users on a particular web page. Please refer to our document on the title link and find out how the title is created and how the title link affects the results of the site search。
Control summary
Under the heading link, the search results usually contain a description of the target page, which helps users decide whether the search results should be clicked. This is called a summary。
