The concepts of seo (survey engine optimization) and geo (geographic information optimization / geopositioning optimization) are two different areas, with significant differences in core objectives, application scenarios and means of implementation. The following is a systematic comparison of the differences between definitions, core objectives, application scenarios, core tools, etc., and complements the description of the contextual landscape to help to understand the two boundaries more clearly。
As the country's earlier seo giant push group, it was felt that the difference between seo and geo was different from what was understood on the market, particularly with regard to the definition of geo, where the conventional understanding was that the ai-generated engine was optimized, but the result given by the bean bag was geo-information optimization. Now, let's see what the bean bag says。
The difference between seo and geo
I. Core concepts versus objectives
First, the essential definition and the ultimate purpose of the two are defined, which is the basis for the distinction:
Dimensions
Seo (search engineering optimization) search engine optimization
Geo geo-information optimization
Core definitions
Through technology, content, links, etc., the website is ranked higher in the nature search results of search engines (e. G., 100 degrees, google) to capture accurate traffic。
Optimizing the presentation, accessibility or allocation of information based on geospatial data (e. G. Geographic location, regional characteristics) to allow the information / services to be accurately matched with “area-specific users”。
Core objectives
Increase the visibility of the website in the search engine, increase the number of hits by target users (flows) and eventually transform them (e. G. Counselling, tabulation)。
Allowing information / services to “correspond to regional needs” addresses “geographically appropriate” issues, such as local users finding nearby vendors, and multinational users seeing appropriate language/ prices。
Clients
All subjects that rely on the flow of search engines (business network, electric platform, media, foreign trade website, etc.)。
There are “geographical needs” (local traders, cross-border enterprises, o2o platforms, offline services, etc.)。
Ii. Core application scenarios
The two applications are completely different. Seo focus "search engine flows", geo focus "geographical matching needs":
1. Typical application scenario for seo
2. Typical geo application scenario
Iii. Difficults in core implementation
The optimisation logic and the specific operation of the two are completely different. Seo revolves around the search engine rules, geo around the geodata fitness:
1. The core means of implementation for seo
2. Geo's core means of implementation
Links and intersections: local seo
Although seo and geo are different in nature, there is a typical cross-section — local seo (local search engine optimization) — which is the application of seo technology in geo demand:
Summary: a distinction between words
In short, seo solves the problem of "can we find you online" and geo solves the problem of "find your people, are you in the area you want to serve."。
