In the area of consumption, it's good policy again
In the evening of 28 january, the shenzhen market monitoring authority and shenzhen city development and reform commission issued the shenzhen city three-year action plan for optimizing consumption (2026-2028). It refers to the innovative development of digital consumption, the promotion of new business layouts such as electronic competitions, social electricians, live broadcasters and no-man retail outlets, and the expansion of multi-scenes applications for the “digitals”。
The action plan also mentions the promotion of home consumption, the encouragement of smart home-based enterprises to accelerate the adaptation of national production operating systems and chips, the promotion of full access to ai, such as furniture, television, video entertainment, door locks, cooks, lighting, ground sweeps, fitness devices, etc., and the creation of smart home “boxing products”. A reasonable increase in the level of consumer loans and an extension of the duration of the loans, subject to risk control。
Look at the details
Shenzhen weighs a pound
Recently, the shenzhen city market supervision authority, the shenzhen city development commission, the shenzhen city industrial and information institute, the shenzhen city business department and the shenzhen city cultural and teletourism sports department issued the shenzhen city three-year action plan for optimizing the consumer environment (2026-2028) (hereinafter referred to as the “plan of action”)。
The plan of action mentions a significant improvement in the quality of consumption. Increased promotion of quality products, encouragement of electrician platforms, large firms, etc. To open product quality subdivisions, and promotion of the national agricultural quality assessment centre in shenzhen. Quality-of-service assessment indicators, models and methodological studies have been strengthened in the areas of residential, old-age, health and tourism, the establishment of a multi-dimensional quality-of-service evaluation system covering consumption experience, support services, brand concentration and climate creation, the implementation of quality-of-service index measurement analysis and the deepening of the application of industry quality index assessments。
Strengthening smart shops, smart neighbourhoods, smart business circles, smart landscapes, and creating intelligent consumer ecosystems such as navigation guides, digital landscape displays, marketing services, etc. New business layouts such as electronic competitions, social utility providers, live broadcasters, no-man retail outlets, etc., are promoted to expand the “digital people” multi-situ applications. Innovative digital content consumption, supporting online cultural ip development and content transformation, such as games, animations, and encouraging new business developments, such as insinuation, playplay, digital arts, online broadcasting, etc. Development of digital service consumption, using technology such as smart sensory facilities, 5g+xr (extension of reality), artificial intelligence, etc., to expand information consumption applications. Promotion of the integration of instant retail with short video and live broadcasters, as well as the development and introduction of a live telecom head service。
Actively nurturing green consumption. (c) to expand the green electricity deficit, improve the green electricity green certificate system and create a national, specialized green electricity consumption service. Strengthening of the construction of new energy poles for the housing, commercial buildings, industrial parks, etc., and promotion of new and expanded integrated demonstration stations for optical storage overcharge and network interaction. Promote the creation of a “green mall” and actively promote applications such as green house electricity, green building materials and new energy vehicles. Second-hand trading in household electricity, consumer electronics and clothing has been actively developed to encourage the sharing of idle items. Improve recycling systems for recycled resources, improve recycling networks for used and end-of-life products and enhance the recovery of durable consumer goods such as used household electricity and consumer electronics。
Strong promotion of home consumption and development of healthy consumption adapted to local conditions
The action plan refers to a strong promotion of household consumption. To improve the ecological development of the intelligent home industry, to create centres for the consumption experience of the intelligent home and to build a “household” ecosystem. Smart home enterprises are encouraged to speed up the adaptation of their national operating systems and chips, promote full access to ai for furniture, television, video entertainment, locks, cooks, lighting, ground sweeps, fitness equipment, etc., and build smart home “boxing products”。
The “renewal” of consumer domestic goods is promoted by promoting consumption activities such as the home consumption season, the household swipe consumption festival and the household clothing consumption festival, encouraging the renovation of old houses, local renovations and home ageing. • promotion of the deep integration of the open source + home smart, the construction of an intelligent home exhibition area and the creation of a people-centred space for intelligent living。
Development of healthy consumption according to local conditions. Active development of international medical services in the areas of oral medicine, video screening and acupuncture, development of normative standards for capacity-building in internationalized general medical services, expansion of the pilot of international public health institutions and the design of additional international medical services. The development of health products such as nursing, therapeutic feeding and other health products in chinese medicine, the promotion of a deeper integration of the health management of older persons, nursing care, fitness and leisure, and the acceleration of the development and application of intelligent old-age services such as life care and chronic disease management. (c) develop and promote rehabilitation routes and products that are highly experienced and participatory, recreational and productive。
Strengthening financial and financial support. Use of refinancing for service consumption and old-age finance to strengthen the financing of service consumption and the old-age industry from the supply end. Full application of credit-added measures such as financing guarantees, risk compensation, to enhance the ease and accessibility of business finance in the area of service consumption. A reasonable increase in the level of consumer loans and an extension of the duration of the loans, subject to risk control. Establishment of consumer credit monitoring mechanisms to strengthen consumer credit use and flow. Support insurance institutions in optimizing products and services and exploring the development of insurance products for unprovoked re-entry services subject to legal compliance and risk control. Strengthen financial performance management and evaluation, so that it is fiscally driven。
(c) expand the credit application landscape by providing consumers with flexible trading arrangements such as first-in, first-in-time payments, reduced deposits, enriching shenzhen xin+ services, and piloting new scenarios such as “credit loans”, “credit parking”, “credit access”. To deepen the application of business master credit image and multi-dimensional credit rating results and to improve the closed chain of credit management, from information integration sharing, dynamic evaluation, classification publicity to incentive constraints。
Construction of multi-level business circles and consumption packages. It has benefited a number of international consumer centres, including the central business circle, the lo lake core business circle, the back sea - shenzhen bay business circle, the former sea bao middle business circle, and the airport fair. (c) to improve traffic packages for key business circles, adjust temporary road berths in due course and optimize public transport capacity in areas where night consumption is concentrated. Strengthening the physical connection of parks to the business community, spatial extensions, facilities sharing, and operational cooperation to create new consumer spaces and business practices. Attracting national and international chains of brands, flagship stores, experience stores, regional headshops and promoting new practices in traditional neighbourhoods. Work is being done to improve the community business service system and living service facilities, and to complement the short board of community living and daily consumption needs。
Optimizing off-the-shelf consumption services. The organization of the apec conference is firmly committed to urban responsibility, the creation of a world-class consumer environment, the promotion of pilot cities in an internationalized consumer environment, and the implementation of the shenzhen internationalized consumer environment implementation programme. (b) sound system of full-chained services, upgrading the level of consumer services up and down the line. Encourage increased international direct flight routes, optimize access to deep international tourists, expand the 240-hour transit exemption policy to apply to ports, upgrade the level of full-process services such as customs access, wi-fi internet access, telephone communications, external card payments, transport travel, foreign currency exchange, english-language inquiries, achieve full coverage of pos machines and foreign currency exchange points in key business circles, view areas, off-site transport hubs, and promote the provision of equipment and services such as ai smart voice translation。
