You know what? Many shanghai foreign trade owners have spent a lot of money building websites and google seos, resulting in a lack of traffic and rising orders. Don't be discouraged. Today, the information technology of the magnificent will come to you with a blow. Besides the old seos, there's actually a couple of "floats" that can help you to ease the flow and get overseas clients to come. We are a professional website-building, small program development, software customization development and digital marketing service that has served a number of shanghai foreign trade enterprises, and we have learned from these experiences and now share them with you
Development of the shanghai foreign trade website
One: use good social media and let the foreigners brush you
Speaking of social media, you might think it's a young man's game, not a match for foreign trade. Wrong! Many overseas buyers are using lIn fact, i'm not sure what i'm talking about. Like lInkedin is a social networking platform where you can publish company dynamics, product cases or join industry group interactions. It would be more credible not only to advertise, but also to share some of the industry's small knowledge and to film the factory。
We have a customer who works in foreign trade for the assembly of houses, which used to rely only on seo, and it worked fairly well. Then we helped themA professional home page has been created on the inkedin, which regularly distributes fabric selection techniques, short production process clips, resulting in dozens of questionnaires in six months, one of which has become a long-term client. The key is to stick to interaction, to respond to comments and personal information, to make potential clients feel like you're being honest and kind. It's faster than waiting for google
Two: content marketing, attraction with "story"
Content marketing sounds great, actually, by writing articles and making videos to show your professionalism. Many foreign trade websites have product pictures and parameters. Cold, who wants to see them? Let's add material: for example, a story about how your company solves a client's problem, or a short video about the process behind the product。
For example, if you do a mechanical exit, you can write a blog about how to keep the device longer, or you can do a demonstration video showing the ease of operation. So, when overseas buyers search for related issues, your content can be seen and lead to accurate flows. We often advise customers that they join the case sharing board when they customize their software. • it was found that these content not only increased the time spent on the site but also indirectly increased the conversion rate. Remember, it's practical, it's fun, it's not academic, it's easy for foreigners
Three: mail marketing + partners, silent weasel
Mail marketing? You may think it's out of date, but it's a treasure for foreign trade! Some information is regularly sent to old clients or potential buyers on the news, on favourable terms, to keep in touch and remind them of your presence. However, stop spaming and be personalized, for example by offering local holidays according to the client country or by recommending new products。
And don't forget the power of partners. Networking with other overseas companies, distributors and others can rapidly expand the circle. We helped a shanghai e-trade enterprise to meet with several overseas agents through participation in the industry online forum, and the cooperation resulted in a 30 per cent increase in website traffic. It's like, "with your help," you don't have to drink it yourself, people help you。
Shanghai's foreign trade web site is running, not just on google seo. Try these “sides”: social media interaction, story-telling, mail and collaborative web-weaving, and they are more relevant and effective. As your digitizing partner, the equestrian information technology will help you build one-stop websites, market plans and roll overseas orders
