On 15 january, the apple chinese official network made a rare online announcement of the launch of the “closing spring time line” from 18 to 21 january. Apple indicates that a maximum of $800 can be saved for the purchase of a specified product on the basis of an eligible payment。
Specific preferences are as follows:
Iphone 15 pro, iphone 15 pro max, iphone 15, iphone 15 plus, iphone 14, iphone 14 plus or iphone 13 have a maximum of $500。
Macbook air (m2 chip) 13 inches or 15 inches, macbook air (m1 chip) with a maximum of $800 per province。
Ipad pro, ipad air, ipad (tenth generation) or ipad mini have a maximum of $400。
Apple watch se can save $200。
Airpods (third generation), airpods (second generation) have a maximum of $100。
Apple pencil (second generation) can make $50。
As soon as the news came out, the topic “the rare drop in the price of apple online” came to the top of the microblogging list, causing debate among netizens. "just bought."。
Previously, according to a report by an analyst from the wall street investments, the iphone sales volume of apple declined by 30 per cent in the first week of 2024。
The iphone can be said to be the most important product of apples, and about half of the company's income comes from iphone。
Recently, the bank's analyst, piper sandler, harsh kumar, revised down the apple rating on the grounds of concern about the inadequate demand for iphone。
Kumar, believing that the growth in the sale of apple phones had peaked, feared that his mobile phone stock in the first half of 2024 would be overstocked, downgraded its rating from “additional” to “neutral” and reduced the target share price by $15 to $205. However, since march 2020, kumar has been looking after apples。
Not only piper sandler, barclays also downgraded the apple stock rating from “neutral” to “down” and lowered the target price to $160, and barclays predicted that the apple could fall by over 15 per cent in 2024。
According to tim long, bank of barclays analyst, the underselling of iphone 15 will continue; while iphone16 has not yet been published, no major upgrade is expected to stimulate consumer renewal. Bank barclays also noted that the decline in the consumption of electronics is likely to continue for a longer period of time, which is a great challenge for apples。
In the chinese market, the sales of apple phones are also under considerable pressure. According to the marketpoint data tracking agency, iphone15 sales decreased by 4. 5 per cent from iphone14 within 17 days of its publication. In its report, barclays bank noted that in china, one of the largest markets for apples, iphone 15 sales were “poor” and “mac, ipad and wearable equipment lacked a rebound”。
Wall street is almost unanimous in its view of america's technology giants, but more cautious about apples. Apple is the only large technology company with a declining income over the past four quarters. Wall street analysts estimate that apples grew by only 3. 6 per cent and profits by 7. 9 per cent in fiscal year 2024。
Apple's financial performance for the fourth fiscal quarter of the financial year 2023 (third quarter of the natural year) as at 30 september 2023 showed that operating income for the period was $89. 5 billion, a decrease of 1 per cent over the same period; net profit was $22,956 million, an increase of 11 per cent over the same period。
According to united states media reports, on 12 january of local time, microsoft closed at $2. 89 trillion over the market value of apple and re-established itself as the highest globally. It was reported that microsoft's market value was back on the list because of its success in the area of artificial intelligence, while apple was facing a series of problems, such as declining market shares。
Integration: china economic network, apple network, china economics and economics
