There was no press conference and there was no cook marketing, and this year's new apple ipad was put on “quietly”。
On the evening of 18 october, apple network updated the new ipad pro and the tenth generation ipad. As a result of the increase in the price of the new items in question, the announcement triggered an online debate, and my ipad was able to fight again。
On the day of the launch of the two new items (18 october), apples received $143. 75 per share, with equity prices increasing by nearly 1 per cent and market value by some $21. 5 billion。
New and old ipad has seen price increases at different levels
At around 8 p. M. On 18 october, eye-pointed apple users discovered apple store was starting to maintain. At around 10 p. M. The same night, apple announced on the official web that the new ipad was ordered at 9 a. M. On 20 october and was sold on 26 october。
Tim cook microblogging
At 11. 44 p. M. On the same day, apple chief executive officer tim cook updated his tweet and introduced the new ipad。
As far as performance is concerned, the 10th generation ipad was first designed with a comprehensive screen with a 10. 9-inch retina display, carrying an a14 imitation chip and eliminating the usb-c interface. At the same time, the camera system was upgraded with a 12-million pixel hyperwide front camera, which was also upgraded to 12 million pixels to support the filming of 4k videos。
Newipad's pre-purchase page (apple offline)
For the first time, the core upgrade of the new ipad pro carried the latest m2 chip for apples, identical to the latest macbook, which increased 18 per cent in cpus and 35 per cent in gpus。
In terms of prices, the apples rose sharply by two new ipads, with the new ipad pro 11 inches at $679, which is $600 more than the previous generation, and $12. 9 more at $800; and the new ipad, which starts with $3599, which is $1,000。
At the same time, prices for older ipad products have increased to varying degrees. For example, the original offer for ipad air 5 was $4399, the current offer for the official network was $4799, an increase of $400; the original offer for ipad mini 6 was $3799, the current offer for the official network was $3999, an increase of $200; the original offer for the previous generation of ipad 9 was $2499 and the current offer for the official network was $2599, an increase of $100。
And put in a 67 dollar converter
It's not just the whole price increase, it's the idea of apples coming out。
This time ipad10 finally abandoned the lightning interface and replaced it with the usb-c interface. So, the whole ipad officially says goodbye to the lightning interface。
A 67-dollar converter
However, the introduction to ipad only supports the first generation of apple pencil using the lightning interface. This means that the new ipad cannot be connected directly or charged to apple pencil, and the apple “takes” a 67-dollar converter。
One end of the converter is the usb-c mother, which inserts chargers or ipads after connecting to the usb-c data line, and the other is the lightning mother, which inserts apple pencil。
"ipad at last supports the c mouth, but you need to buy another 67 bucks for a converter to use the pencil." we're impressed。
On 4 october, the eu passed legislation to enforce the unified charging interface, requiring iphone to have the usb type-c interface by autumn 2024, and the conversion period of mac to 2026. It is known that the legislation will affect up to 1 billion apple products with the lighting interface。
Domestic market share of ipad operations declined in the first half of the year
Industry believes that the new ipad pro and the tenth ipad do not have any particularly significant updates compared to the previous generation, which may be the reason why apple did not hold separate press conferences。
How's the new ipad order coming? Due to the fact that it is still in the pre-purchase stage, it was only formally issued on 26 days and details of the specific purchase order are not available at this time。
It is known that the ipad product line has been a very important product line for apples. By the end of the third financial season in june, apples had received $7,224 million net from ipad, down slightly from the same period last year, but also better than the market forecast of $6. 9 billion. Cook had indicated that the macroeconomic impact on iphone in the third fiscal season, except for exchange rates, was not significant by product category; mac and ipad did not have sufficient supplies to judge real demand because they were very affected by undersupply。
It can be said that, as the two most representative product lines under the apple flag, iphone and ipad were in a different position in the domestic market in the first half of 2022。
According to canallys, in the first half of the year, against the backdrop of a historic downturn in the domestic mobile market, iphone achieved 25 per cent growth, while the market share of ipad operations was declining. Of that amount, an ipad received $7,224 million for apples in the second quarter, a slight decline over the same period。
The market survey agency strategy analytics reported that the demand for telework, online classes and home entertainment that had erupted over the past two years had peaked, with data for the second quarter showing a 15 per cent drop in global tablet computer deliveries。
Idc predicts that global tablet exports will decline by about 6. 8 per cent in 2022, and that the demand for education has largely been met as consumption demand slows and is expected to contract further in 2023。
On the day of the launch of the two new items (18 october), apples received $143. 75 per share, with equity prices increasing by nearly 1 per cent and market value by some $21. 5 billion。
