As an optimist of a web site, some of the basics of the seos must be acquired. There is a strong relationship between the ranking of the website and the optimization of the basic knowledge acquired by seo。
I. Optimization of the use of anchor text
The anchor text is the link code that is added to the article, and you can reach the page you set when you click a keyword. The anchor text plays a very important role in the seo optimization. In general, only “text keywords” are shown on the web page, although link codes can be found via HTML code。
Ii. Avoiding a dead link to the site
So-called dead links refer to invalid links, false links. It may have been normal before, but it may have become a dead link later. When you open this link, the server's response is no or 404 wrong pages. In-station optimization is the best way to avoid a dead link. To find out if there's a dead link in the station in time, we can search through the station headmaster tool and then click to check。
Iii. The site map is indispensable
The development of web sites is certainly a reflection of the optimization of the search engine. The site map allows the search engine spiders to climb better at your site. The site map is a page, similar to the road map of a website, but there is a page link to the entire site. The purpose of the site map is to show it to the search engine, let the search engine spider read the map, and thus better view your website and better capture the pages taken from your site。
Iv. Rational selection of precise target and long end keywords
The so-called target keyword is the main keyword of the site, and optimization of the site needs to be closely centred around the target keyword. The target keyword must be linked to the subject matter of the website. The selection of target keywords also takes into account the 100-degree index and, taking into account the actual situation on your website, the choice of target keywords should not be too cold. If your website weighs more heavily and is an old station, the choice is more popular. If you have a modest website weight and are a new station, then the recommendation is to choose the appropriate target keyword。
These basic common senses must be understood, understood and operated in order to optimize the seo, which will certainly have a very good impact on the optimization of the website。
