Today's foreign trade is not new to foreign trade promotion and google optimization, and there are many related third-party service companies that can help businesses to operate outside of their own teams. It is not difficult to do this, but the key is how to do it, and the cloud network below is here to share some of the skills of foreign trade promotion excellence。
What's google optimization?
First of all, let's get to the point where the seo is, and he's come from the english acronym "search engineering optimization" in chinese. Seo refers to the use of site-based optimization, such as website restructuring, website content development, site code optimization, and off-site optimization, such as off-site promotion, branding of the site, to enable the site to meet the needs of the search engine for ranking, to increase the ranking of keywords in the search engine, to attract accurate users to the site, to obtain free traffic and to generate network optimization behaviour for direct sales or brand promotion. Simply put: www. Ycheer. Comseo refers to the creation of sales and branding by optimizing the ranking of keywords, obtaining free flow。
How can foreign trade promotion be optimized?
1. Selection of domain names
At the outset of the construction of the site, it is necessary to select a suitable good domain name, the value of which is very important and cannot be overlooked in the seo process. Domain names must be selected in a short manner so that searchers can feel the meaning of zui from a domain name, and try to replace it with a short english word, and try to select the . Com suffix。
Many enterprises are more willing to invest in old domain names, and the weight of the old domain name must be taken into account when purchasing it, whether or not it was previously penalized by a search engine, whose value lies in the trust of the major search engines. The selection of domain names is very important in the short and long term。
2. Digging keywords
The extraction of keywords is one of the important links in the seo project and must be carefully considered and judged. It is important that the key words of zui's valuable type of transaction be chosen in the process, i. E. To select the consumer group to be targeted, and that the situation of the competitor be grasped, the advantages and disadvantages of the keyword be analysed and the judgement made in relation to the needs of the enterprise itself。
3. Layout of website structure
The directness of the structure of the website affects both the search engine and the user experience and, if not properly structured, not only the capture and crawling of the search engine, but also the reading and browsing behaviour of the users, thereby affecting the updating and layout of the content. This shows the importance of the structure of the website。
From the search engine experience and the user experience, the construction of a foreign trade website needs to be considered threefold。
Search engine experience (mainly a web-based tdk, url structure, link structure layout etc. O)I don't know。
Improvements in the basic functionality of the website (404 pages, error/death link processing, sitemap. Xml map production, robots. Txt file settings, etc.)。
User experience (now, data are needed to study user reading click behaviour)。
4. Updating quality content
How can high-quality content be ignored, both now and in the future, as an important indicator of the ranking of major search engines? The quality of the content must be strictly controlled, both at the new and at the old stations, and the quality of the web pages directly affects whether user needs can be addressed. The relevance of content, the timeliness of content, the richness of content, the orientation of content and the advertising of content must be respected in updating quality content. It is only through high-quality content that product information can be fully exposed to user pages and become more attractive to readers, thus generating a desire to buy consumption, and zui eventually converts to higher conversion rates。
5. Building high-quality outer chains
High-quality external chains have been repeatedly raised and, in order to understand what constitutes a high-quality external chain, it is necessary to gain insight into what constitutes an external chain of garbage and an external chain of cheating. Now google is hitting the garbage outlink hard, and the side shows that the exterior is very important for google rankings, and the choice of a high-quality exterior is a compulsory course of excellence. They can start with relevance, quality of content, platform nature, diversification of external chain building, concentration of external chain building, balance of external chain building, accuracy of anchor text, etc。
What we're talking about here is some of the ways in which foreign trade promotion can be optimized.
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