News reporter lee kung-kun lee jung-ho, beijing
In recent daysQuestionThe official yun announced that after entering the list of best friends in wei letters, the twilight will be fully online as soon as possibleVideo numberComment area. The rapid rise of video numbers in recent years has been a new highlight in the development of the information business。
At the beginning of 2023, ma's video number was called "the hope of the goose factory". At the beginning of 2024, he once again confirmed the video number, stating that it had developed after more than a year, “let us regain a strong catcher in the face of past short video failures”。
How's the video? On the related issue, the china business news journalist contacted for questioning. As at the time of the submission, the other party had not responded. Turning to the current state of video number development, jiangjiang, a senior researcher in takugu, told the newspaper's journalist: “the growth of video numbers is driven by multidimensional dimensions. Algorithms optimize the efficiency of content matching, enhance user content acquisition experience, and increase user retention rates; expand the ecological supply of content, diversify the needs of different users and create a virtuous cycle of content consumption; open up medium- and old-age and downside markets, tap new user groups and expand market boundaries.”
How's the video
Financial reporting data for the first quarter of 2025 show that the double-digit growth of the newsletter has been maintained for many consecutive quarters. Of that amount, income was 18,022 million yuan, an increase of 13 per cent over the previous year. Operating under non-ifrs (non-ifrs) earned $6,932 million, an increase of 18 per cent over the same period, and adjusted net profits of $61,329 million, an increase of 22 per cent over the same period. Growth has been facilitated by the rapid development of high maori businesses such as local market games, small games, video numbers and micro-searches。
The first quarter of 2025 was described as showing three main highlights: a steady growth in financial indicators; and a micro-credit ecologyCommercializationThe increase in income from marketing services has been accelerated by 20 per cent to $31. 9 billion, demand for video number advertisements, small programs and searches for advertisements has been high, the trade volume of micro-cafés has surged over the same period, attracting brands through the reduction of tariffs, traffic support, etc.; and third, users and scene depths have been activated, microclinism has exceeded $1. 4 billion, approaching the ceiling, and social generators have made significant innovations。
According to the 2024 performance report, the fourth quarter of 2024 saw an increase of more than 60 per cent in revenue from video number advertising over the same period, one of the core engines of the growth in advertising。
The recent developments in video numbers are marked by an expansion in the size of users. Based on the vast social ecology of our faith, we have succeeded in attracting large numbers of users through precision positioning and continuous diversion, building large user pools and laying the foundations for subsequent development。
The synergy of commercialization of video numbers is prominent in jiangjiang. The growth of users has led to a boom in advertising and electronics, and the increase in advertising revenue reflects the increase in the value of brand dissemination; the efficient transformation of electric operators, the reduction of the rate of refunds, the increase in the price of customers per unit based on social trust, the deeper integration with micro-intelligence shops, the construction of full business closed loops, the efficient translation of user flows and the promotion of a healthy and sustainable ecological development of the video industry。
Jiang dang believes that the future development of the video number is promising. It is backed by trust, strong social networks and large user resources, natural flow advantages and a user base that provide strong support for sustainable development. With technological overlaps and functional optimization, potential users within the micro-trust ecology can be further activated and user activity and adhesion enhanced。
We can catch upDitheringYeah
In january 2020, the video number went online for internal measurements. One year later, in 2021, the video number announced high-profile participation in the electrician campaign, and official data show that the total value of micro-businesses was over $35 million and 600,000 live via micro-businesses。
As the country's leading social platform for the daily active users of twitter, which reaches deep across all aspects of the daily lives of its users, this powerful ecosystem and flow pool is a central advantage of the micro-mail video. This advantage is also reflected in the unit price of the video number electrician. According to the micro-cyber open school data, in 2023 the single price of the video number was 205, which was much higher than the $130 and 88. The video number is so high that it has much to do with the private domain。
In 2021, the private domain traffic of live broadcasters was 50 per cent and in 2022, 30 per cent, according to data from the open letter. A very large percentage of the number of engagements compared to the shivering, fast hands comes from private properties, and more flows come from micro-clan imports。
At the same time, micro-intelligence video numbers have been opened to common traffic. The opening of the commons not only allowed the video number to evolve from 1. 0 to 2. 0, but also allowed it to participate formally in the war on cargo. There is even an industry saying: “video numbers rise, and perhaps the most `injured' are fast hands and high-flowing tremors in the private domain.”
In terms of distribution mechanisms, the central advantage of video numbers is that they are not only a stage of content presentation, but also a bridge between private and common traffic. User praises and relays are essentially a devolution of power over the distribution of flows, making the flow no longer a single platform-dependent algorithm but a natural spread through interpersonal networks. This decentrized model has greatly increased the efficiency of the use of flows and has provided the possibility for businesses to establish long-term relationships with consumers。
It is well known that the fast-tracker is dominated by the main anchor, emphasizing the trust of the electrician; the vibrating accent emphasizes the interest in the electrician, which is dominated by currents and recommendations, and which, in comparison to the volume of fans, requires a very rich pallet; and the video number, which is dominated by the chain of relationships, subsequent developments or connections。
In the case of micro-intelligence shops, since the beginning of this year, micro-intelligence stores have been actively recruiting and supporting brand players to rapidly construct high-quality commodity supply ecology through modest resource preferences。
It was mentioned that the newsletter provided increased in-house support to micro-intelligence traders in order to expand brand stores and contribute to the rapid growth of micro-intelligence transactions over time. Wireless publisher of the hothouse, where brand merchants are placed, where they have greater resources. According to informed sources, the first lists were compiled officially through a number of dimensions, and will be followed by a sustained increase in the number of hot brand vendors and the availability of micro-trust eco-taskets。
The specific incentives for branders in twitter are concentrated in five main directions, including lowering thresholds, reducing costs, promoting long-term, additional benefits, and adding tools to highlight the new brand presence. These include 12 entitlements such as a reduction of 1 per cent in the cost of technical services for new stores, the admission of new vendors to the growth incentive card for electricians, the test operation of a zero guarantee, and the settlement of reduced interest periods。
During the event, new customers of the platform (no more than three users on the list under the letter) buy the goods involved in the reduction, and when the total value of the goods under the same order is $20, they receive a reduction of $10, and each new customer on the platform only receives a discount. The concessionary amount that brands finance for new visitors to the platform in their activities is at the expense of the vendor, but can benefit from the platform's technical service fee reduction and the electrician growth card incentive。
It seems that the video number has the chance to catch up with the tremor. “in terms of the size of users, while there are gaps, the growth of video numbers has been strong, with social attributes making their growth more stable and sustainable and rapidly expanding the user community through social fission. In terms of user viscerality, social referral traffic is high, users stay long and social interaction increases client loyalty. In commercialization, advertising and electronics operations have been effective in building more complete business closed loops and increasing the efficiency of commercial transformation, based on micro-intelligence. As long as continuous innovation is optimized and its advantages are realized, video numbers are expected to prevail in short video industry competition.”
