"for the eight words before, now only six." turning to the second-hand house price of the hangzhou star's future technology city, a hangzhou local broker said to the chinese entrepreneurs, “i'm talking about the best neighborhoods here, with 80,000 down to 60,000.”
The context for this is that since last september, ali has moved the ministry of clouds and science and technology from the city of the future. At the same time, tens of thousands of ali workers started a major migration to the yunya park, five kilometres away。
As the most sensitive nerve, house prices and rents around large factories tend to be the first to be heard. As a matter of fact, there were many people who bought houses with ali. The expansion of large internet factories has led to a concentration of people and wealth, contributing to the rise in the market。
But the myth isn't working as the big factory begins to suffer from the open-source surge? From beijing, hangzhou, shenzhen, to shanghai and east china, what is the impact of large factories on housing prices
01 “ali law”
Internet giants have become powerful participants in the drive for peri-house prices and rents。
In september last year, the ali yun valley park was officially inaugurated, after which the staff moved in. It is understood that the vast majority of the sectors that moved into the valley park were from aliyun, including employees of the former flying sky park in henjiang, efc in the financial city of europe and the united states of america in the future, park in the future, and liga nakayun in the office of technology. In addition, the damo compound has temporarily set up a camp in the yunya park。
On the north-west corner of the street and light street, the town of yunya, west lake, hangzhou, is the site of the ali babayun valley park. The total area of the park is 450,000 m2, which is roughly equivalent to 63 standard football fields. Since the move from west to west creek in future science and technology city in 2013, nine years later, ali's employees have seen yet another “thousand migration”。
At that time, the news of "ari's employees raiding houses, a wave of people late in the night and an agency watching houses" went down. According to feedback from local intermediaries, many of the ali's employees working at the university of ariyun and west lake had come to rent early。
In the six months preceding the opening of the valley park, the regional rent price had increased by more than 20 per cent; in some popular sub-districts, the rent had increased by almost $1,000. A marketer familiar with the hangzhou building described it as “where ali's employees are located, the surrounding rents have risen sharply”。
Following the inauguration of the valley park, the “twilight table”, which is approximately 1. 5 kilometres in diameter of the park, became the largest winner, with rents rising by more than 50 per cent, and the van cosyato quarter, which is 1. 7 kilometres from the park's straight line, has also increased significantly。
According to the al-qaeda institute, the rents of the two closest plates to the ali babayun valley (oxylene port, triple) have been rising since october, but the rents of the golden port have risen significantly as early as september, at 8. 31 per cent, after two months in which the rents of the district have continued to fall。
“in this light, it is true that the rental impact of the relocation of large plants on the surrounding plates is more apparent.” the director-general of research at the institute of escuela de ambiente reported on the analysis of chinese entrepreneurs。
In 2009, ali's headquarters moved from mansan road to the liang river; in 2013, ali moved to the city of peasant and was listed the following year at the new york house, creating millions of wealthy people. According to some, ali's employees have bought almost empty new buildings for the city of technology of the future, and in less than 10 years regional housing prices have doubled。
It is not just ali that the internet super-shops can drive the price and rent increase in surrounding houses。
Since the flowering of hangzhou, the city of hangzhou has formed an “ali law”: wherever ali goes, the house price increases. With ali buying a house, it's already open wealth code。
In a widely publicized case, in november 2020, the head office of the ant group was located at the hangzhou river, where, following the news, the billing price of a housing source in a district of noboru went directly from 680,000 to 1. 86 million. In fact, in july 2020, the news of an ant being on the market began to rise, just a few kilometres from the ants' headquarters。
According to statistics, as of september of that year, part of the 9-mile building in the hejiang river had risen by $7,000 per square metre and 90 square metres had increased by more than $630,000. Despite the emergency suspension of the subsequent ants, and the introduction of a new deal plus house regulation in hangzhou, the boom in the prices of houses in the shijiang river has not been significantly affected。
02 “standard theory”
The future of hangzhou science and technology was preceded not only by the presence of ali, but also by the presence of a large number of companies, such as vivo, oppo, and shivering. In 2020, the regional building block price once reached 80,000, and market sentiment then assumed that it would be okay to increase to 100,000。
“the main building near ali was previously sold for more than 5 million, now more than 4 million, with a general drop of 1 million.” a hangzhou real estate agent has indicated to the media。
The high-paying population of the internet and the prospects for industrial development have driven expectations of the sector's appreciation。
Before that, many housing companies, such as the powerful city, the new city, tae-fook, and others, used the city of future technology as a test field for the deep tillage of hangzhou. After the outbreak in 2020, there was a “retaliation buying” in the city of technology of the future. In mid-2020, the city of science and technology of the future was also marked by the "swipe of 60,000"。
According to the statistics of the institute for the study of residents, the price of new houses in hangzhou's future science and technology city region increased from $28627 per square metre in 2018 to the current rate of $36751 per square metre, an increase of 28. 4 per cent, and the average price of second-hand houses rose from 27643 per square metre in 2018 to $42856 per square metre at the end of 2022, an increase of 55 per cent。
However, there was a downward trend in 2021 compared to 2022, with a 1. 5 per cent drop in the average prices of new houses. In september 2022, ali relocated the ministry of clouds and science and technology from the city of the future。
“this is the first year of decline in nearly five years, when new houses in the future technology city region were sold.” “so, in terms of data alone, ali's impact on housing prices in the original region is relatively high and, in particular, second-hand houses that are not affected by restricted prices will be much greater.”
Hangzhou housing prices are on the same track as hanzhou's。
Housing prices in the city once exceeded shenzhen and ranked first in the country. In particular, in the lake pine region, average prices are now approaching 40,000, nearly threefold higher than in 2015。
The rise in house prices in pineshan lake is highly correlated with the increase in chinese prices. In 2014, china established a lake east zhongshan base, including a terminal headquarters, a secondary data centre, a research and development centre and so on, covering a total of 1,900 acres. As news of relocations shows, there are high hopes for the lake pine hill region, and housing prices are rising. All these changes are inextricably linked to the development trajectory of internet enterprises。
The expansion of large internet factories has led to a concentration of people and wealth, contributing to the rise in the market。
At shenzhen nanshan science and technology park, several hundred-dollar “farmer houses” were rented until 2018, which, with the expansion of internet companies, were contracted by two landlords and turned into “consumable houses” and rented to nearby young people working on the internet at a price of 2,000 to 4,000。
As far as shenzhen markets are concerned, today's headlines were first filmed in june 2020, at a cost of $1 billion, on a piece of land on the street of the southern mountain sea, to be neighbours with bat. The headquarters camp of the sunay building, located in the same area, was then successful in sealing off, and the project for the headquarters of daeji and vivo was subsequently launched. The shenzhen real estate market has been booming along with the history of the construction of buildings in large internet factories。
No matter how many years have passed, the “field theory” is still the golden rule that many buy。
In those years, china was the headquarters of deep china, and in the area of the tsiktung building of the south mountain science and technology park, the prices were already high, but the plots had been left unattended, and there was a lack of commercial support and inadequate transport facilities. As large plants fall, regional heat rises in just a few years and the mix matures rapidly。
The big firm's law is "failure"
Almost six months after the relocation of the aliyun headquarters, it has not yet led to a significant increase in house prices in the yunya region, especially in the market for second-hand houses, or even in the reverse direction。
Since the beginning of this year, affected by the environmental downturn in the hangzhou used house market, intermediaries have stated that some of the houses in the vancosiato quarter near the yunya park have fallen “by nearly 1 million compared to the $4. 6 million registered”。
Did the big city change and the big factory code fails
Back 10 years ago, either ali “over the river” or bao-cheng, or bao-cheng's future city of technology, could be extremely disruptive to the cost of housing in the immediate vicinity because of the shortage of new housing and the influx of demand. Today, the urban landscape is expanding and the size of the land is constantly high, leaving much room for room purchase。
In recent years, large internet factories have continued to create new business headquarters and it has become normal for employees to change places of work. A growing number of large factory employees have opted for a “buy-and- rent-a-house” housing model. In the context of large plant moves, rent fluctuations are more pronounced than in the case of house prices。
In march 2021, the byte beat announced that the shanghai electric power department would be located in the yangpo district as a neighbour with station b. As soon as news came to light, rents in the nearby subdistricts rose by up to $1,000。
“if the campus were to rely entirely on the market supply of the surrounding commercial housing to meet the residential needs of the industrial headquarters, it would inevitably push up the cost of housing and rent, so that the development of the talent flat would have a calm effect on the regional housing price in the short term.” the chinese r & d centre, china, managed to develop the talent apartment, which, to a certain extent, guaranteed the living needs of the research and development staff。
Someone writes online: will it cool to lose ali's future technology city
In hangzhou, the city of technology of the future has been a high-priced area. As the prices of second-hand houses in future technology cities rise, the sub-rooms in the core of the plate will cost more than 5 million small households。
Over the past two years, however, some large plant employees have suspended their home-buying plans owing to salary cuts by internet companies. However, according to intermediaries, this segment of the population is not the region's main buyer and has limited overall impact。
It is believed that, following the relocation of ali, the average price data on second-hand rooms in the future of technological city has fallen over the month-by-month period and that ali has had a relatively large short-term impact on the price of the block。
“in the long term, however, the future of the science and technology block is relatively mature, and even if ali withdraws, new businesses will be in place, and industries that serve him will not be able to move together in the short term.” it was emphasized that “therefore there will be no significant impact on future technology block prices”. He also found that there had been no significant fluctuations in the overall rents of future technology blocks。
Ride reminds us of the impact of the no-go-go plant on the building market。
“during the past two years, large plant layoffs have broken out, nearby housing prices have fallen, employees are unable to pay for high mortgages, and the overall economic environment is in a deep state of adjustment, and the city's adjustment will not continue to be sustained by one enterprise.” the emphasis is on land-riding。
