In response to what many have called the old seos now dead, the transition is still the launching of a new seo, which is not something that requires outside attention, self-fulfilling skills, better horizons and the ability to learn fast. Aso, social seos, perhaps traditional seos, and above all, your approach, your users, the center, are always people, using the most comfortable way to get your user's eyeballs under different channels。
Language networks are now essential。
In the previous year, it had been said that a website with a semantic symbol or strategy would begin to affect traffic. This year, however, has not only affected flows, but has had a serious impact on seo performance. We can see google gradually introducing algorithms, learning about machines. The direction of machine learning and artificial intelligence, which is the time when the search engine is bound to pass, is the only way to understand the growing amount of web data. From schema. Org's tectonic synonyms to knowledge graph, and then google hummingbird, rankbrain and tensor flow, it would be better to have a web site with semantic synonyms that would be better understood and more advantageous。
Semantic profiling of the search engine today is a major planned change in google, whether in algorithms, in the order of effects or in form. The future is to satisfy the individual needs of each user in a chaotic mass of data, rather than an abstract whole-of-the-art data processing, storage, sorting questions。
The operator element is increasingly affecting the effectiveness of the seo。
What's the user factor, that's how the operator looks, and how the operator uses your website, and the data that happens. And that is, if your website were to be found today, it would probably be downgraded. If the searcher clicks on your site, then immediately returns to the search effect, which means that your site is not satisfactory and may be downgraded. When users look at your website, data, e. G. Jump rate, stopover time, page views, etc., will occur, and these data will begin to affect seo effectiveness. The direction of the seo is to shift from a purely skill level to a more human element, and you should not just parse the algorithm of the search engine, but rather the needs of the operator。
This state of affairs is the best search experience we have ever talked about, and the effects of this kind of exploitation are that google has been reluctant to make a positive confession, and google's choice of the operator the previous day would have affected the location, but it was corrected later. However, many tests confirm that the operator factor is indeed the primary factor affecting the effectiveness of the seo. Your website has to have as its primary objective the satisfaction of its users, with a high degree of visibility。
3. Word search alternative text search。
We were all typed, but mobile phones and voice assistants are going to change gradually. Voice-searching will begin as a way for us to use motion-searching, and, because the number of motion-searching is increasing, voice-searching will gradually replace text-searching, or even all text-searching. The gradual prevalence of voice search, and perhaps the tendency for traditional keywords to become more endowed, is not clear if they can be completed in 2016。
What effect does voice search add have on seo, i. E. The search word becomes more oral and no longer a primary keyword; this change also affects keyword profiling and page content. This means that there is a need not only for word-searching planning, but also for speech-based keyword planning. During the previous period of participation in the 100-degree meeting, the 100-degree mobile commodities division clearly proposed that photo-searching, voice-searching would be seen as a more loving function, and ranking would be preferred. 100 degrees of moving sorting and pc sorting are completely two systems, but the bottom is all for the same purpose, except that those elements at the end of the pc influence sorting become the font size of the moving end, advertising position, interactive function, multi-equipment。
4. The discussion of keywords was transformed into a thematic discussion。
The subject matter of the page (topic) will be more important than the keyword (keyword) because of the impact of the voice search and the hummingbird algorithm. So it was necessary to evolve into a discussion of the key words to make the pages more relevant. Theoretically, when the search engine receives a query from the operator, it begins to understand the purpose of the searcher. Intention) if your page is not in this object, it will not be found today. This means that the keywords are no longer in line with the needs of a satisfied user individualization and that a more complete subject matter study is necessary in order to be able to project future keywords。
When you grab a website, you take a small number of pages first, you're profiling, you're characterizing, you're putting up a pattern amalgamation on your site, you're processing your website content, pages, links, you're processing it, you're evaluating it, and you're sorting your website into a big theme, or you're showing options. It should be made clear here that websites are not subject to frequent fixes during the pre-capture period, nor are they given the value of copy low-quality content, which is difficult to get out once the pattern primary location is available. You've got a good, excellent pattern at the beginning, and it's almost fine. And this also suggests that seoer should not let your space remain a title character and consider your subject. Take a look at the work of the strategic layer with a wide view。
5. It is important for the website to keep an eye on trends in website security and transmission skills。
Https (http secure transmission protocol) and http/2 (http transmission protocol, version 2) will be the two main web-based transmission skills that will require attention in 2016, given the ability to secure transmission and progressive transmission power. Google has repeatedly said that the use of https is necessary for some websites, such as those that need to be registered, and that in the future the web site will have a very high level of trust. By the end of 2015, all the readings had reflected the full assistance available at http/2 and there was no difference for the users, since the readings would be handled on their own, but in the case of website engineers, it was necessary to address the distinction between optimization and the back end. Based on wikipedia today
At https://en. Wikipedia. Org/wiki/http/2, by 2015/10, while only 1. 9 per cent of the world's web-based assistance is available at http/2, it is certain that http/2 will be the beginning of 2016, with a hot topic for promotion to the website. Your website needs to start focusing on these two transmission protocols and how to use them on your website。
Mobile outreach strategies are also needed beyond mobile seos。
Mobile seos need not focus on the fact that the mobile end remains the main axis of traffic in the future, but it is now possible not to create mobile web pages or simply move aps, but to have mobile outreach strategies. Mobile promotion strategies refer to the strategic planning of companies to be used by consumer mobility equipment, individualized needs, location, mobile practices, from traffic to deeper gains. The seo is no longer part of the mission, and the mobile outreach strategy is now the enterprise's mission of having to take into account its overall competence, i. E. The movement of the mobile end, which will affect the viability of a group of companies。
7. The geographical element becomes the focus of the seo。
The normal mobile seo is the seo strategy that allows users to find your website on mobile devices and to read your site freely, while the local seo strategy, which enables users to locate your physical shop and provide local services, is not exactly the same. Geographical location (local) applies to physical shop space, and such websites tend to focus on geographical location excellence when thinking about seos. This is a cliché, but in today's atmosphere of interconnectivity, the industries are constantly fine-tuned. It was once the general need of the vast majority of the population, and it is now the pain of a small group of people who need to do it. Geographical location is a very representative factor, because much of the social life of people is opened by the boundaries of their territory. The first line of major cities is closed by giants, and the former blank line of 3456 will be the next grab。
The boundaries between app and web (h5) are increasingly blurred。
App and web (h5 here) would have been two competitive channels, but eventually they would have broken the boundaries and become increasingly ambiguous. The user will not pay extra attention to the fact that the information comes from ap is still web, and since web is also an ap, when all web-based information is mixed up, whether web search is still ap search, it will be part of the company's promotion. The need for your seo strategy to include information on any channels of practice, as long as they are available to the users, is a need for optimization. And now that most people have come to the realization of the hot-blooded app, the high cost of development maintenance has forced many companies to move away from the app and towards h5 to a slightly less expensive and easy-to-operate channel, with only one user working, with one approach, so that we can do it, and we can work deeper。
The content interface of the website is becoming increasingly paramount。
The content of previous years has spread the tide, making us crazy about what happens, with the ultimate result that there are more bad than good. In the end, we will begin to find that what was supposed to be king is not a guarantee of effectiveness, and that there is only a way to get out of the box when it is structured. And then you think about whether your content is good enough, whether it's worth it to the user, and, together, it's got to be interactive with the user, and you're going to give it to the user in the form of an outstanding display style. Without an accurate web content interface, you will not be able to achieve the desired seo results because of many content。
Accurate flow profiling costs are increasing。
The flow analysis is in the search engine, and when he doesn't want to give you information, you just stare. In particular, google's profile data comes from java, and there are signs of increasing convergence under many elements. If you want real data, you have to invest more capital in google or something like it, but eventually you'll find that you're investing in it, rather than comparing it to real. Most of the sites in particular would not need to use google for such a mess of data analysis, as if sap erp were used in small grocery stores. But when you really need accurate analysis of data, such as the action of the operator, you find that the data and practices that you have gained are very large, and you need to invest a lot of effort in adjusting the means of tracing。
The above-mentioned trends in seo10 will emerge gradually at the beginning of 2016 and more discussions will follow. Much of this has been proposed many years ago, but it is due to the lack of significant planned expansion of the hardware and hardware elements of internet software. For example, in semantics, user action, and location, the trend is evident today, from conceptualization to real maturity, and seo should focus on these new things, with timely reserves of good common sense to respond to possible replicative changes in engine algorithms。
