In the course of the web site seo, search volumes are often used as a basis for determining the heat of keywords. Indeed, the search volume of keywords can, to a large extent, help us measure the popularity of keywords, thus predicting how much flow we can derive from them。
But using keyword searches as the only indicator of the value of keywords tends to allow us to develop wrong marketing strategies and waste a lot of human and budgetary resources。
So today we will focus on the search volume of keywords so that you can know more clearly what it is and how valuable it is to googleseo。
What's a keyword search volume
The search volume of keywords is an important seo indicator that can tell you the number of searches per month for a keyword under a specific search channel。
It needs to be noted, however, that the search volume reflects the number of keyword searches, not the number of people searching for the keyword. It means, for example, that the search volume for a keyword is 100, which does not mean that the keyword was searched by 100 different people, or that only 10 people searched it 10 times。
Don't be misled by the average of the search volume
Most of the seo tools that can be found now give an average search volume. This is not a problem for some search needs with relatively average keywords or operations, but for some highly seasonal keywords, relying solely on this data can lead to a great deal of decision-making。
In other words, it is difficult to see fluctuations in search data over the next few months from the average search volume, which in fact is in itself extremely volatile in some keywords, and to suggest a secondary analysis based on experience and monthly data when selecting keywords。
Search not equals the number of hits
Many felt that the search for a keyword was large enough, and the flow of ranking such a keyword would be great。
This is true in theory, but it may not be the case。
One problem is that many search engines, now led by google, are promoting the idea of meeting user search needs most quickly。
It means that if a user searches for a keyword and gets the information he wants without clicking on any result, the search engine does not deliberately let the user click on a result。
The most notable example is the emergence of a variety of aggregates and special displays in the search engine. For example, if you search for “elon musk age”, the search engine will give results directly on the search result page, without having to click again to get results。
There are a lot of keywords like this, so the larger the search for a keyword, the larger the hits, even if your results are in first place。
Interception of traffic as a result of advertising
In google, for example, google ads accounts for a large proportion of popular and commercially valuable keyword searches。
Also, the search styles that are placed in advertising tend to have pictures or other special forms of presentation that are more attractive to users in terms of visual experience。
In other words, for some keywords, ranking is not equivalent to traffic, at least not equal to an estimated search volume。
Exploration of the accuracy of keyword search volume data
Even the search data given by google's official keyword tool is not considered absolutely accurate. As the search volume data for these platforms are also based on some large data and aggregate average results。
For example, they would combine search volumes of similar keywords, which would be completely unproblematic for advertising, because you could put them all in advertising, but for seo, the workload could be much bigger。
A simple summary
The search for keywords is really about saying that data should be treated as seo. While it was true that work was based on data, it was important not to overdo superstitious data。
For the seo in particular, it is often wrong to rely entirely on data for the results. Data provide us with a reference, and experience should be used to screen and judge the accuracy of data。
Many attempts and tests have been made to produce valuable results, which are not understandable without reading or writing。
I am dora, a graduate in finance from the dublin branch of the national university of ireland, and has been working in singapore for more than 10 years on a global overseas outreach project for google, which runs several international group enterprises. If you have a problem with foreign trade promotion, google seo, you'd like to have a chat。
