News from beijing on january 15, china: chinese officials have recently stressed that china'sMediaThe state operates without absorbing foreign investment and private capital。
Ccp central advocacy department, chinaGeneral authority for broadcastingI don't knowPress publicationDg's recent efforts to deepen the broadcasting industryReformFurther deployments were made. Xinhua journalists have recently interviewed the heads of these three departments。
In recent years, it has been reported that china's news and print broadcasting industry has grown rapidly and has grown considerably. To date, 47 pilot groups have been established, including the china radio and television group, 26 of which are press groups, 8 of which are radio and radio, 6 of which are publishing, 4 of which are distribution and 3 of which are film. The competitiveness of information services has also improved significantly。
The general requirements of the next reform of the radio and television broadcasting industry are to raise the great banner of deng xiaoping's theory, to be guided by the important idea of the “three representatives”, to liberate the idea, to be realistic, to be proactive, to be innovative and to step up its efforts and to move forward steadily. Development should be the main theme, with structural adjustment as the main focus for further empowerment, dynamism and competitiveness。
Explore the establishment of: a new situation that guarantees the leadership of the party committee and regulates a modest, well-functioning and development-oriented macro-management system
• ensuring the correct orientation and operational viability of micro-operational mechanisms
• a legal system of policies that promotes cultural identity and adapts to the general requirements of the rule of law
- dissemination of healthy spiritual and cultural products, promotion of optimal allocation of resources, competitive and orderly market environment
• absorbing a culture of excellence and advanced technology from abroad, resisting a culture of corruption, using an open pattern of two markets and two resources, and moving out of the path of developing a chinese-style socialist news and television broadcasting industry。
With regard to the main task of deepening the reform in the near future, the relevant officials indicated that five priorities should be addressed:
The first is the active promotion of grouping and the formation of a large group with a prominent industry, a strong brand name and a strong combined capacity。
Second, greater market integration. The group led the effort to form a book newspaper, audio-visual chain marketing system, logistics distribution system and develop a cinema wire distribution system. Establishment of several national or regional centres for distribution of publications, distribution centres in beijing, shanghai and guangdong, distribution centres for films, television plays, copyrights, advertising, etc., as well as major publishing centres, film bases and television production centres。
The third is to restructure and strengthen management. Use the ideas and methods of reform to optimize combinations, improve structures, improve quality and enhance effectiveness. The transformation of the functions of local (municipal) county radio and television broadcasting agencies has been vigorously promoted; the establishment of central, provincial satellite television channels and provincial, territorial and municipal television transmission platforms have been set up to make efficient use of resources and expand coverage; the management of the introduction of foreign television dramas has been strengthened; the management of satellite television ground reception facilities and the landing of foreign television programmes has been strengthened; and the governance of mini-stands has been further improved。
Fourth is the promotion of digital, networked development and industrial upgrading。
Fifth is the need for all news and broadcast television units to deepen internal reforms, transform their business mechanisms and enhance their capacity for self-development. Greater efforts should be made to support the reform of the print and broadcast industry in western and minority areas。
Detailed information was also provided on the impact of wto accession on china's news and radio broadcasting industry, as well as on related initiatives。
It is understood that china's accession to the world trade organization (wto) involves a commitment to publish news, audio-visual products and films. In the area of distribution services, within three years, it has gradually liberalized the wholesale and retail trade of books and newspapers in the domestic market to foreign service providers。
With regard to audiovisual products, without prejudice to china's right to review their contents, foreign service providers are allowed to establish cooperative enterprises with chinese partners for the distribution of audiovisual products on the domestic market, in accordance with the relevant provisions of chinese laws and regulations。
In the area of cinemas, foreign service providers are allowed to build and adapt cinemas, with a foreign share of no more than 49 per cent; consistent with china's regulations on film management, china is allowed to import 20 foreign films annually in the form of splits for use in cinemas。
The relevant authorities indicated that the chinese government would comply strictly with its commitments and carry out the relevant work. It should be noted that these commitments do not relate to the area of radio and television or to the production and management of the press industry。
With regard to the policy of financing the broadcasting and television industry, which is of greater interest to all sectors of the population, the officials concerned pointed out that the chinese media were run by the state and did not absorb foreign investment or private capital。
In accordance with development needs, the news and publicity departments of the press group, the publishing group and the radio and television group are authorized to finance the news and publishing industry, which operates in the form of a limited liability company or a limited company, and is controlled by the group, absorbs funds from large state-owned enterprises, and investors are not involved in advocacy and management。
The issuing group is authorized to absorb state capital, non-state capital and offshore capital, with its shareholdings. Film groups may, subject to the guarantee of group ownership, absorb state-owned, non-state-owned capital and cooperate in the production of films and the adaptation of cinemas from abroad。
The remaining business units are subject to the existing regulations and are not permitted to expand their access to financing。
Financing must be subject to rigorous approval procedures. The specific financing mechanisms are developed by the national general directorate of radio and television, the general directorate of press and publications, in accordance with the state regulations. Non-compliance with the previous paragraph of financing should be corrected。
The heads of the departments concerned emphasized that the media were a propaganda position, a matter of national security and political stability, with important social responsibilities, and that the nature of the media as the voice of the chinese communist party and people could not change under any circumstances and the right direction could not change。
Deepening the reform of the print and broadcast media industry requires active use of useful practices and exploration; taking fully into account china's national circumstances and the requirements of the social impact of mental products; and maintaining the primacy of social benefits and harmonizing them with economic benefits。
The responsible officials concluded by emphasizing that any reform should be conducive to the development of the press and the broadcasting and film industry, to the promotion of a prosperous and healthy career, to the satisfaction of the growing spiritual and cultural needs of the population, to the better service of the people, to the service of socialism and to the work of the entire party。
