Yesterday, weibo, uc and 360, the three parties announced that they would jointly build their own media platform, which is another big self-media platform, following the twitter public platform, the fox search news client, the hundreds of houses, and today's headlines. The debate over media platforms is getting stronger, and this is good for both media and readers。
Why do giants love the media
The public platform that was originally micro-credited became by surprise the main position of the media platform, with hundreds of excellent/excellent/excellent writers coming on line after seeing the influence of the media, while the search for foxes and today's headlines, as news apps, launched the media platform six months later, with a consensus among the three parties, weibo, uc and 360, to build the media ecology platform. Many people don't understand why giants love the media so much now?
In short, this is a market opportunity brought about by the maturity of the reader's market. As life grows better and people's thirst for information grows, especially in the age of mobile internet, people's access to information has shifted from newspapers and magazines to microblogging, friends' circles and clients. Readers are no longer content with simple forms of reporting, but rather seek more in-depth analysis of the comments and a taste of the fun。
And where do these in-depth reviews come from? It is unrealistic to expect a team of editors and journalists from their respective countries, with a large, self-mechanistic team with a strong capacity to write. Although of mixed quality, readers have different tastes, and the full release of content outputs from the media not only attracts a large audience, but also brings advertising value through their influence. The platform will simply be able to “sit” the work of the reader, the media and the advertiser。
From media ecology: wu3 divisions
In yesterday's wu3 press conference, the uc side referred to its own media ecology of “crowders, entrances, realizations”, which, in fact, makes up all its own media platforms, but slightly different from one another. It should be added that there is an output link in the media ecology, which in most cases is uniformly classified as an entry point and is not explicitly mentioned. The traffic portal and the means of transmission are the entry and exit of content, from which readers can access content and then retransmit content。
The above table provides a brief summary of the ecological structure of the various self-contained media platforms, from which it can be seen that the wu3 media ecology has been perfected since its inception。
The wu3 media ecology is the main platform for microblogging and media, with the uc primarily responsible for the movement of traffic at the mobile end, and 360 primarily for the flow at the pc end, with a clear division of labour between the three parties and their respective functions. Since the media generated content from media platforms, mobile and pc-end traffic was introduced through uc and 360, and then socialized secondary transmission based on twitter。
360 secure browser monthly active users have reached 354 million, and the pc end has an extremely strong flow orientation; the uc browser currently has more than 500 million users worldwide, which also ensures a steady flow of the mobile end; weibo's own number of users exceeds 500 million, reaching 143. 8 million monthly active users in the first quarter of this year, and still has strong communication power。
It is not hard to see that the wu3-co-founded media platform is simultaneously launching an impact on twitter, fox search news clients, today’s headlines and hundreds of homes. Weibo vs twitter, uc vs search fox app and today's headlines, 360 vs, 100 homes。
From the point of view of dissemination products, the wikileaks public platform is a copy of a product of weibo, and subscriptions to weibo and focus are really a means of communication for fans and a direct competitive relationship, as was the case recently when weibo blocked the weibo promotion two-dimensional code. When twitter becomes the main habitat for the media, it is natural for microblogging, with its communications at its core, to find a way back to a city。
The uc browser's advantage at the mobile end has become the main firepower competing with fox news clients and today's headlines. The search for fox app and today’s headlines are on a certain scale from the mobile side of the media. Weibo needs a strong partner to enhance its ability to communicate on the mobile side. According to erie, the uc's monthly coverage of the domestic mobile browser market reached 65. 9 per cent, one of the most popular mobile applications for users, and the uc's mobile search operation has already had over 20 per cent penetration in the domestic mobile search engine market, making it the second largest mobile search platform in the country。
At the end of the pc, only 360 are able to counterbalance 100 degrees, 360 injecting their original media platforms into tripartite cooperation, and also feeding wf3 from the media ecologicalally to the pc end, depending on its navigational advantages. In addition to navigation to the self-media channel and the opening of 360 self-media platforms, 360 pc searches will also enhance the visibility of the media, the power of search results and the exposure of media authors, among others。
The three most critical elements from the media ecology are fans, portals, and liquidity. Fans are the expression of media influence, the entry point is the channel for media proliferation, and the realization is the basis for continued media development. In the past, media platforms have faced a problem: fans, portals, and complete liquidity. We believe that there is a lack of official recommended entry points, that the search for fox app and today's headlines is concentrated on the mobile end, and that 100 degrees of master capture of the pc still lack the capacity of fans。
Uc and 360 aim to make every effort to complete the entire media ecology, to improve overall competitiveness by combining the strengths of the various parties and to create a complete media-based ecological platform whose sustainability will require a time test。
