Many people are optimising by focusing on target keywords, thereby ignoring long endwords, which do not help the optimization, and today the novel is talking about long endwords。
I. What's a long end word
Long-end keyword (long tail keyword) refers to a combination of non-target keywords on the website that are relevant to the target keyword and can also lead to a search flow. Long end keywords are characterized by longer, often two to three words, or even phrases, in content pages and in content, in addition to the title of the content pages. Although long end-words are scarce and unstable in terms of search compared to target keywords. However, the likelihood of becoming a customer of a website product is much higher than that of a target keyword because the endword is more purposeful. There is a large number of medium-sized websites with long end-words, which generate a very high overall flow。
Ii. Role of long endwords
1. Reducing competition
Target keywords are difficult to rank in some markets. However, given the purpose of the content, you can consider more easily the reasons why your product or service is more unique than your competitors. This makes long endwords very suitable for you because they point directly to particular operations or niches. Although the search for long end words is less than short end words, you would be willing to bet that they're well ranked with less effort. The longer you use the phrase in your search, the fewer sites you have in the search engine result, the less competition you face。
2. Higher conversion rates
Those who use long end keywords in searches are usually those who already know what they want to find when entering. When they find it, they are more likely to carry out the required operations, whether by filling out a form or by performing a valid service. The longer the keywords are used, the more specific the conversion rate is。
3. Helping semantic search optimization
The use of long end keywords in semantic searches is essential. Many users use long endwords when searching, usually in the form of questions. If you want to start opening long endwords for your business, it is important to consider what people may ask. In this way you can provide a more specific description of the product or service。
Iii. Ways to find long end words
One, the tabloid is a more comparable way of excavating long end words... And because of the increasing traffic at the end of the movement in recent years, mobile users prefer to choose key words more than pc users... Mainly because the input at the move end is not as easy as pc-ends... So users prefer to look for a more accurate search for lower keywords when they appear.
2. Excavation of search words is also necessary, but the value of search words is not as great as it is in the bottom line... And many search words differ considerably from the key words we need... But it is a common way for us to find long end words.
3. The recommended search word is a suggestion of a recent re-entry search. Some of the key words that lead users to choose are also valuable.
Four-to-one-hundred-degree recommendation is the key word recommended in the back of the 100-degree bid. The advantage of this is that many key words can be found at once, and the search for these keywords will have a specific number of data.
The use of long-end keywords can give you a precise flow on your website, so long-term keywords cannot be ignored when you do seos. If there's anything else you can do to help you with your advice。
We'll keep it up to date, and we'll get you something better
