Long end keyword optimization, role of long endwords
Optimization of long-term keywords is essential for the development of the website, and what is the role of long-term keywords, one of the roles of long-term keywords is that rankings are raised faster and more professional information is required to continue reading articles down。
The site optimizes the role of long end words
In reality, hot keywords account for only about 30 per cent of online search words, while the remaining 70 per cent are long end words。
A study of knowledge of long-term keywords is essential for the website, and long-term endings can also bring the following benefits:
1. Many of the long ends are presented in question-and-answer format. If they are presented in question-and-answer format on the website, the search engine will also be given more credit for its more professional responses. If there is a user system, it will also improve the quality of users, such as the current 100-degree knowledge, qq queries, 360 questions and answers, and there are many more question-and-answer-type websites in the medical category。
2. Long end words are much easier to optimise than other primary keywords, and sometimes it is possible to have some rankings after a few long end words have been inserted in the content pages, with little effort being devoted to a series of page optimizations。
3. The proliferation of words such as “training, seo”, “most powerful seo training”, “lowest of seo training”, “no seo training”, etc., can expand their own browsing rate, which increases the conversion rate of natural goods or brands。
Increased trust can increase the trust of the search engine in the website by incorporating brand names into long end words。
When the user searched for a question, he had thought that he would find such a question, and if the answer to the question was matched, it would certainly be the result he wanted, so it would certainly improve the conversion rate。
Seo expertise: role of long endwords [2]
The greatest feature of long endwords is that they can be displayed in unlimited quantities on the website, as their single volume brings smaller flows, but they can be supplemented by large amounts of overall website traffic, the largest feature of long endwords。
In addition, long-term keywords can be used to create user-specific questions and answers in conjunction with the platform, so we can set out the question-and-answer column for the website, according to its needs, to allow users to choose the real answer by searching the search engine for relevant questions。
The ranking of long end words is easier to increase than that of target keywords, and if the long end words are layouted in the content pages, then we can optimize it through high-quality articles, and the long end words are ranked very quickly。
How to put the long end keyword:
The deployment of long end-words is flexible and is generally deployed on channel pages, column pages, content pages。
This is one of the greatest features of long endwords。
At the same time, long endwords that are industry-specific or highly competitive may be deployed on the front page。
For example, the geographical hairdressing website, where they have a high search volume of long-tailed keywords such as “who's hairdresser” throughout the region, and where most of the front page is occupied by platforms such as the buy-out website and 100% knowledge, can also be deployed on the first page of the website。
In addition, long-term keyword deployments are flexible, but in the course of deployment they must be linked to internal links, not only to increase the range of 100-degree spiders, but also to be better and more easily captured and ranked by search engines。
Seo optimization: operation of long end words in station [3]
The operation of long endwords in the station is mainly based on the layout of a large number of long endwords using the internal pages of the website and the thematic column pages。
Long end words are usually ranked after three months on the website, but the layout of long end words needs to start planning steps on the site and different pages cannot repeat long end words。
Filter long end keywords
The same keywords usually have many different versions of the search, such as what "seo" can mean by "seo," "seo", "seo," "seo" and "seo" by which one or more of us should choose in the face of the search habits of different users, or can we put all the long end words on our website? The answer is no, the same long end words represent the same meaning, and if we put all the long end words on the web site, it will result in pages with the same content, which will result in a lot of trash pages。
So to select a long end word as a page title in a station, in the four above, we choose "what's the seo?" because "what's the seo" has the largest search volume and search for other long end words can find "what's the seo."。
Select the long end words to be included in the long end words to be included in the chinese fraction, and we select the long end words to be the largest searcher when the long end words cannot be included in the chinese fraction。
The key words that have been eliminated after screening are not deleted and can be used again。
Title, content settings
It is suggested that it would be preferable to have a page layout with a long end word, which could be placed on the same page if it was very competitive and mutually recommended。
For example, the combat lifter model and the combat lifter method cannot be placed on the same page, but the battle lifter method map can be placed on the same page。
And it is important that the layout is on the same page, if not on the same page, which necessarily leads to duplicate content。
The advantage of the two mutually recommended word layouts on the same page is to enrich the content and the added value of the page。
When you edit the contents of a page, you need to be careful about the added value of the content, and if someone else does the text, we need a picture, and someone else does the picture and text, and we can add a short video。
For example, with the long end words, which are presented in text, we can put a map of the long end words, so that users can understand them more easily。
If someone else has a map, then if we're just illustrations, we can choose to insert a better quality video of long end words。
What is more of a high quality is the demonstration of operational steps, as is done in 100 degrees of experience。
The first is the introduction of the step and the next is an illustration, which makes it very easy for users to understand how this step works, with detailed reference to 100 degrees of experience。
Production of thematic pages
It would be more difficult for long end words that are more competitive and have more content to be done in the form of an internal page, so that a thematic page could be produced。
The theme pages can be placed not only as a separate page within the web site, but also as a separate page, with a separate page for the title to content。
So the title of the theme page does not need a suffix with the name of the website, and the content of the page must be the bulk of the demand for this long endword。
For example, we need to do a powler goat theme, so the topics need to include a powler goat picture, a boowl goat price, a boowl goat video, and a boowl goat farming technique。
These requirements can be found through a 100-degree drop-down frame and related search analysis, and the layout of the pages after the need to dig follows the f-type browsing method according to the importance of the demand。
Seo optimization
The topic of important and competitive long end words is placed on the front page or on the column page, which is recommended by matching the inner chain layout。
There is also a need for outreach of long end words that are second only to the main keywords, and other long end words that have similar meanings are phased out at the first point, and these long end words can be a replica of long end words within the station。
The topic pages on the site can also be recommended for friendship links to other websites outside the site。
Summary: the most important of the long end-word layout in the station is the editing of the contents and the setting of the inner chain on the page, where content cannot be left to the user without added value, and the general internal end-word requires only a matching inner-chain recommendation。
Local website optimization techniques: long end words are important [4]
Local stations are by definition targeted to a particular location, and local stations and national websites are less difficult to optimize than seos, have lower outreach costs and have a high probability of success。
In order to optimize local websites, many friends are unable to master the skills of local websites, such as seo, which is less than optimal, and to share the skills of local sites, such as seo, so that you can learn how to optimize the mystery and essence of local websites。
1, seo-local
Local stations are, of course, primarily local, and many friends do not fully recognize this at local stations, and in order to increase website traffic, national keywords have been introduced, with the result that neither of them is good。
It is important to be a local station and not lose its watermelon because it is too wide。
Cases of failure: a friend of the author, who is working as a second-hand house local website, does many national keywords, such as “second-hand house information”, resulting in an ineffective flow (no conversion rate), a client's focus on local information and a lack of interest in other cities。
As a result of the considerable effort devoted to national keywords and the reduction of the seo effect of local keywords, the conversion rate was very low, with one year of operation finally closing。
2. Seo keywords focus on long end words
Local websites usually have a relatively small competition for keywords and the flow of each keyword imported is limited. The flow cannot be obtained by a limited number of keywords, but only by a large number of keywords, and the overall flow of the website is significant by a small volume。
Many friends, while operating local websites, focused on a limited number of target keywords, which was very wrong, and seo focused on a large number of long ending keywords。
We take the example of a local used car website, where the target keywords can be located, such as the beijing used car, the beijing used car trade, etc., the long-tailed keywords can increase the overall traffic of the website through tens of thousands of long-tailed keywords。
Three, get offline
Local websites, given their fixed scope, offer the possibility of doing a variety of offline activities, and seos are not just online, but also critical, and modern-day seos, whose visibility is an important factor in determining their effectiveness。
Increasing the visibility of the website is not only online, but also below-line。
