Today liu continues to talk to everyone about seo. My guess is, a lot of friends do seos, and the money spends a lot of money, and the flow still doesn't move -- like looking for screws in the electronics pile, looking for clues, saying, "is this money floating?"
Don't worry, it's mostly the "keyword" that's not right. Seo is not a “broadcasting”, it is an art of “search”. At its core, it does not spell out words, but resonates the search engine with the needs of users. It is as if you opened a supplier of electrons, not to send leaflets outside the factory, but rather to whisper in the “technology community of electronic engineers”: “i have here a free version of hf circuit design: a guide to five electric-capture pits, which is just sorted out and sent to you for information.” — naturally, engineers seeking solutions。
I, what's seo
You can interpret seo as a "precision navigator for google search." but this navigation, not by guess, is based on the real need for “what the user wants to search for”。
The core logic is:
The starting point is “search intent”: the term entered by the user in google contains professional needs behind it (e. G., “high-precision electrical resistance selection criteria” may address the problem of circuit stability, and “volume purchasing of ic chip discounts” is an attempt to find a supplier). The role of the optimist is to “provide answers”: you, as the optimist, do not buy keywords, but rather tell google: “my content solves such problems” (e. G., an engineer who looks for “pcb design optimization” in terms of how low-cost solutions can increase the resistance of the pcb board). Then you make sure that the content is professional, loaded, clearly structured. The end result is "natural appearances": when users search for keywords, your content is ahead of you, like a specious industry reference. He called in, felt dry enough to collect, forward and even contact the procurement。
So its central feature is that it provides high-value technology content based on the intent of the user, so google naturally recommends you. It's not waiting for the user to ask, but the moment he searchs, you become his technical partner。
Ii. Why be a seo
Its justification can be understood in three ways:
Getting friends in the “back yard of the search word” does not assume that the customer only appears at the time of the purchase. They are also routinely “on-line finding solutions” — searching circuit design, asking about metaware parameters and wondering how to reduce efficiency gains. At this point, they are most vulnerable to the technology。
Seo can make you appear naturally as a technical consultant in his search results. For example, when you sell high-precision sensors, your article (how to use sensors to improve the accuracy of industrial equipment monitoring) is pushed to those engineers who search frequently for "sensor selection"。
You're not a salesman. You're one of his "spectrum options." this demand-based intersection is much stronger than hard。
Instead of squeezing "pay advertising street" and fixing "content trails" (e. G. Google ads) to pay advertising, it's like taking a place on "advertising street." the users have been shouting, "i'm going to buy the ic chip!" and everybody's going to run up against the price and the competition is fast and direct. Unlike seo, it fixes a "content trail" to you in the "technology sector" (natural search results) of the user's "programming" every day。
When he searched for “bulk purchasing of capacitor cost optimization”, he accidentally saw that your guide was particularly useful and that it might be useful to move in his mind. At this point, he didn't even want to buy it, but you planted grass in his heart. When he really needed it, he thought of you first。
The sooner you fix this road, the better, the easier it will be for clients to find it。
It's not a "passenger," it's a "digital bottom."
This is where seo is most valuable: every cent you spend is saving you long-term assets。
Since then, you have no longer been paying for traffic, but have had a “technology pool” of your own. That's the real "household." more importantly, these high-ranking, high-value content pages will continue to bring you traffic and information after you stop paying for it, which is the compounding effect of assets。
Save the flow of trust: who ordered your technical articles? The system remembers. Next time you search for similar words, you're ahead of schedule, you're cheaper and you have a much higher conversion rate. It's like the engineers read your guide, and next time they come straight to you -- he's a lot more busy. Save the “living sign”: a high-ranking technical article, widely quoted by engineers, is the best reputation. When the new client looks at it, "so many professionals use it, that should be true." you can't even buy that kind of natural transmission. To build a technology bank of its own: to use seo to introduce engineers into your network or technology blog. When you come in, you can continuously export deep content (e. G. Sensor fault case resolution) and build long-term trust。
Iii. Who's fit to be seo
It is a powerful search and content engine, but not a golden magic stick. It's best to keep it full-blown。
Can you tell me a technical story that engineers want to hear
It's seo's fate. It relies on “providing value” rather than “hard marketing”。
Typical fit scenario: branding and technology output: the need for a professional image of industry (e. G., “national chip substitution”). B2b e-mechanical device operations: directly influencing procurement decision makers through content, bypassing intermediaries. Complex procurement that requires long-term nurturing: for example, customizing the ic chip and nurturing the divers through a white paper on continuous output technology. Whether or not the content addresses the pain of engineers: e. G., “how to improve pcb resistance with low-cost solutions” (resolving design efficiency problems) and “common error zones in sensor selection” (resolving anxiety in procurement decisions). Your article, can you grab a searcher's eye in three seconds? A dry bar chart of parameters is "invisible" in the search results. Is your target client really looking for a technical solution in google
That is the most realistic premise. You need to know if your clients are used to google solving technical problems。
How to judge? Seeing user behaviour: is the engineer searching for "electron capability selective criteria", "sensor interface design"? For example, manufacturing procurement managers often search for “volume purchase dollar discounts”. See your peers: did your successful colleagues do well on google seo? This is a powerful signal (e. G., the top ranking of technical blogs in the peer network). Are you ready for the search
The flow of seos, if your website is slow, obsolete and never updated, is tantamount to bringing engineers into leaking libraries。
A website that can catch traffic requires at least:
Professional, user-friendly network of officials: speed of loading (with in-depth technical content: regular delivery of dry goods related to the needs of engineers (e. G., 5 high frequency circuit failure screening techniques). Clear transformation pathways: content followed by clear actions (e. G. “downing technical manual”, “acquiring quotations”). Do you have the patience of testing and the sensitivity of optimising
The success of seo depends heavily on continuous keyword research and content optimization。
Two realistic paths:
You need to learn core concepts: keyword tools (e. G. Ahrefs), technology seo (page speed optimization), data analysis (google analytics). This means that you need to be able to write technical content while understanding data and how to adjust keywords and optimize pages。
Besides the seo budget, you have to pay for professional optimization of services. When selecting service providers, focus on their case data (e. G., the upgrading of keyword rankings, the growth of technological content flows) and the most critical point: they must understand your technical business and be able to dig with you the search intentions and content ideas of engineers, rather than just an outsourcing that would be a universal seo。
There's a need to be alert: to expect a technical article to make it permanent. It is more like operating a popular technology blog, which requires constant updating, testing of new keywords (such as “national production alternative chips”) and optimizing user experience to attract engineers on a continuous basis。
Path b: looking for a partnership that understands technology and seo: becoming content and data power hands
To be honest, is seo your type
First, are your content “useful” or “leave”
It is possible to write dry products that address the pain of engineers, such as “how to improve circuit stability with low-cost solutions”. If it's all a list of parameters and there's no practical application, it's hard to be seo here。
Second, your client, is it a regular search technology key
Is your client an electronic engineer, a procurement manager, or a manufacturing tech? If so, they're in google. If your client is a small shopkeeper who calls directly and doesn't search technical terms, the seo is better off。
Thirdly, is your front page unpopular
People follow the search point to enter your website, and if you load it slow, the last update was six months ago, and the content is not technical, people go away. The network is to be a clean “technical database”, which is often updated in depth and allows people to stop looking at it。
Fourth of all, are you ready to "do it"
There's no one here once and for all. You have to keep testing: is this the good word or the good word? Is this technical guide good or good? Either you spend your time learning, or you pay someone who knows how to do it. It's not going to work。
In summary:
If you have something to say about it, and the clients are looking for a technical solution in this "search field," and you're able to prune the network and you're willing to continue to optimize it, the seo can help you make friends with engineers and save trust. If there is a hard wound at the four points above, the budget would probably not have been spent。
